Nancy Roberts

SESSION DESCRIPTION: In this panel, we tapped into the most modern and fresh video ads and ad units emerging in popularity and effectiveness. Some topics discussed include how long should your video ads be, creatives designed for soundless scroll disruption, and more. Other than traditional video ads, however, our panel of experts discussed new ad units such as Playables, Stories, and other emerging video ad units rising in popularity and effectiveness.

Roberts recently spoke at the App Growth Summit SF 2018 as part of their advertising expert panel/AMA forum for app publishers.

SESSION DESCRIPTION:
App publishers get the advice and insights about where to spend their advertising dollars, top strategies to improve ROAS, and best practices to succeed in the incredibly competitive mobile space. In this panel, three respected Acquisition Platforms advise on moving from the Facebook/Google duopoly into the UA Platform world.

They… Show more

Roberts recently spoke at the App Growth Summit SF 2018 as part of their advertising expert panel/AMA forum for app publishers.

SESSION DESCRIPTION:
App publishers get the advice and insights about where to spend their advertising dollars, top strategies to improve ROAS, and best practices to succeed in the incredibly competitive mobile space. In this panel, three respected Acquisition Platforms advise on moving from the Facebook/Google duopoly into the UA Platform world.

They will dive into what each of them do best, how they're battling fraud on their platform, what their audience make-up looks like, and what their individual publisher/advertiser benefits and acquisition and re-targeting strategies look like for Publishers interested in potentially partnering with them. Show less

An expert in performance and growth marketing, Roberts was selected to participate in a panel on new user acquisition and strategies to increase monetization.

SESSION DESCRIPTION:
Mobile gaming is a competitive field, and developers must use all available resources to create great gameplay, acquire new users and increase monetization. Gathering the right data, understanding it and reacting to it is critical for engaging players and increased monetization.

On this panel we will… Show more

An expert in performance and growth marketing, Roberts was selected to participate in a panel on new user acquisition and strategies to increase monetization.

SESSION DESCRIPTION:
Mobile gaming is a competitive field, and developers must use all available resources to create great gameplay, acquire new users and increase monetization. Gathering the right data, understanding it and reacting to it is critical for engaging players and increased monetization.

On this panel we will cover how to use data to drive acquisition, engagement, and monetization, and specifically how to use it to acquire players, optimize IAP and increase ad revenue. Show less

Roberts was invited to speak at the Kovava Mobile Summit as a subject matter expert on influencer marketing.

SESSION DESCRIPTION: An AMA style panel with experts in mobile marketing sharing insights on creatives, user acquisition and re-engagement strategies

SESSION DESCRIPTION: Leadership is key to success for any organization and/or product. Without competent leadership a talented team might not perform. Finding, developing and growing a talented team is a challenge as-is, but when coupled with a displaced workforce, economic worries, industry layoffs, and more modern challenges, keeping your team motivated is additionally difficult.

SESSION DESCRIPTION: From the first impression of the initial activation experience, to the key moments when a User stays Engaged in your App, having a personalized approach to understanding how to plug the holes in your product is essential to limiting churn and increasing LTVs. Our panel of Engagement and Product Growth experts will help you with strategies for optimizing essential key points where Users might churn, and how to keep them Engaged and Retained.