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Brooklyn, New York, United States
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Zhongjun GE
Fans on TikTok can look forward to the return of UMG’s recorded music and publishing catalogs and once again enjoy creating videos using music from some of the world’s biggest artists and songwriters as well as exciting emerging talent. As part of the agreement, both organizations will work together to realize new monetization opportunities utilizing TikTok’s growing e-commerce capabilities and will work together on campaigns supporting UMG’s artists across genres and territories globally. TikTok will continue to invest significant resources into building artist-centric tools that will help UMG artists realize their potential on the growing platform. Tools including “Add to Music App”, enhanced data and analytics, and integrated ticketing capabilities will benefit artists, both financially and in building their global fanbases using TikTok’s scale and engaged community, while strengthening online safety protections for artists and their fans. https://lnkd.in/gSgPdPaH
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NICOLAS SIMONIN
https://lnkd.in/gKqNQuZi Six U.S.-based platforms are projected to have 961 million SVOD subscribers by 2029 (54% of the world’s total), up from 758 million in 2023 (52%). These platforms will increase their sub bases by 203 million over this period from the global 332 million additions. #SVOD #Streaming #Stats
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Brian Vaughan
Diversifying income streams in the music industry is crucial for sustaining a career amidst its fluctuations. Beyond music sales, avenues like merchandise, licensing, and live performances provide stable revenue. Merchandise sales offer fans tangible connections, while licensing agreements broaden exposure and generate royalties. Live performances not only bring in revenue but also foster fan engagement and loyalty. By diversifying income streams, musicians can mitigate risks associated with industry shifts, ensuring financial stability and longevity. #MusicIndustry #IncomeDiversification #MerchandiseSales #Licensing #LivePerformances #FinancialStability #MusicCareer #IndustryFluctuations #FanEngagement #Longevity
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Tiago Ramazzini
I love how TikTok is able to bring together a global community and connect people through nostalgic trends. 🌍✨ Take the latest TikTok trend of kids asking their parents to "dance like it's the 80s," and the results are hilarious (and surprisingly impressive). 😂🕺 From moonwalks to the robot, these videos are a heartwarming reminder of how music and dance transcend age and language: http://ms.spr.ly/6041Ye1ev #LifeatTikTok #TikTokTrends
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Shari Goodhartz
I have no doubt that eventually, a relatively reliable system will be figured out to ensure that TV advertisers know whether they’re reaching their most appropriate, potential customers. Since streamers are unlikely to widely share proprietary viewing info, can Mr. Norton and Mr. Nadler’s EDO Company approach be it? Or at least, a fresh-and-viable start? Hmmm… A few vital pieces seem to be missing from EDO Co’s plan as relayed in this brief article, most notably how the referenced “tie” between a specific commercial/program and subsequent search-related data actually functions. Then, how that linkage further relates to sales. Advertisers *need* to be assured that more online searches about a product consistently lead to increased sales/revenue. Though that likely depends on whether a preponderance of top search results 👍 or 👎 their product. Sadly, these judgements could have nothing to do with ads, but arise from the perceived quality of a product via folks who’ve tried it IRL and felt strongly enough about their experience to post it on the internet. “Star” influencers can affect the market, but IMO exceedingly few of them have the reach or longevity to truly compete with television over time. For folks who make/distribute the shows, I guess the crux is whether a spike in searches about a particular episode’s narrative/cast significantly reveals that more eyeballs consumed any particular ad. Perhaps these search-spikes might, since the searching folks seem to have been paying enough attention to the story/characters to want to learn more. Though perhaps some of these online searchers heard about a really cool plot twist from a friend and never watched the show — or saw any ads — at all… There are so many variables in this erratically evolving aspect of the biz! That said, successful “disrupters” inevitably need to stop (mostly) disrupting and get down to the business of business. This means consistent metrics — and a more level playing field — has gotta emerge… Eventually. #entertainment #tv #television #streaming #streamingtv #adsupportedtv #adsupportedstreaming #tvratings #tvmetrics #tvadmetrics #internetsearches #fasttv
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Jennifer Yeko
https://lnkd.in/gaYtrUqa "TechCrunch Logo Apps Spotify is no longer just a streaming app, it’s a social network Sarah Perez 8:41 AM PDT • July 10, 2024 Comment Spotify screen shown an 2 smartphones Image Credits: Spotify With Spotify’s recent launch of comments on podcasts, the streamer is taking yet another step toward building a social networking experience in an app primarily known for music. With comments, podcasters can now engage with their listeners directly within Spotify, as they can with other interactive features like Polls and Q&As. Combined with the app’s 2023 revamp, which added a TikTok-like discovery feed, artist profiles where creators can hawk merchandise and concert tickets, as well as the ability to post to stories, Spotify’s app is shaping up to be a social network centered around all things audio, not just a music-streaming app. Following this week’s added support for comments on podcast episode pages — a social networking feature if there ever was one — the question now is whether Spotify will add something similar for music artists in the future. This could be an even more compelling addition to the app, as the fanbases around musicians tend to be larger and more active than those around most podcasts."
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Brian Vaughan
How Spotify Makes Millions: The Truth About Artist Payments Discover the real truth behind Spotify's business model and how artists make money (or don't) from their music. Learn about the role of management, infrastructure, and government regulations. Understand the concept of sharecropping and why artists still choose to use Spotify. Join the conversation and explore the complexities of the music industry. Watch the full podcast episode with @iambvaughan @makinit4indies @supastarsix at www.wecreatemusic.tv #SpotifyTruth #ArtistPayments #MusicIndustryInsights #SharecroppingDebate #ManagementMatters #GovernmentRegulations #MusicStreaming #DigitalPlatforms #MusicBusiness #SpotifyDebate
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Chris J. Smith
Your Creator Economy News From The Week! --> Twitch is now rewarding streamers with its own version of YouTube’s Play Button. At TwitchCon Rotterdam, the platform announced its Streamer Achievement Awards program. This program will award statues to Partner streamers when they hit 5 million, 50 million, and 250 million hours watched. ---------- --> 'Noplace' like social media… New app goes from invite-only to No. 1 on the Apple App Store. “I think that part of the magical, fun part of the internet is gone now. Everything is very uniform,” says founder TZ (Tiffany Zhong). Aiming to bring the “social” back to “social media,” a new app called noplace (fka nospace) is here for the younger crowd and anyone who wants to connect with friends or around shared interests. Positioned as the modern-day Myspace, it features colourful, customisable profiles, allowing users to share everything from relationship status to what they’re listening to, watching, reading, or doing. It’s early days for the app, but what a start! ---------- --> The Sidemen tap ‘Madden’ streamer Sketch to star in a ritzy ad for Best Cereal Check out The Gold Studios “Creator Ad of The Week,” which details the viral ad! Link in the comments! ---------- --> From TikTok creator to wannabe Hollywood star - Helped by Tubi. Khaby Lame, the most-followed creator on TikTok with 62 million followers, is starring in a new Tubi series. *Khaby Is Coming To America* is a three-part travel show that depicts its titular star’s travels across the United States. 👀 INSIGHT: At Cannes Lions International Festival of Creativity, Tubi mentioned creating more content, especially comedy and diverse comedy, as a core focus, making this series with Khaby a perfect fit! ---------- ---> Tubefilter releases their weekly Top 5 Branded Videos of the Week, where SHORTS have taken over! Brands involved were Top Eleven (very fitting with the Euros), Eight Sleep, Squarespace, and Vessi - (Link to the post in the comments!) ---------- Have a great week ahead!
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Simon Harvey
Music Business Association Music Biz 2024 coming up in May. Find out more about Reactional Music and what we are delivering across interactive music, music personalisation, in-game economies, generative composable music and the possibilities for creators, composers, artists and developers
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Amarjit Singh Batra
Spotify is 18 years old and business trajectory in 2024 is looking exciting as Spotify announces Q1 2024 results! In a solid start of the year, Spotify reported -Monthly Active Users grew 19% Y/Y to 615 million. -Subscribers increased 14% Y/Y to 239 million. -Total Revenue was up 20% Y/Y to €3.6 billion. -Gross Margin reached 27.6%. -Operating Income improved to €168 million. The monetization efforts are paying off well with the growth in revenue and margins expansion while we continue to grow our top of the funnel. https://lnkd.in/gvKdrT6p
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Bianca Sibiya
Reflecting on media interviews as spokesperson for TikTok Africa, the most common question I am asked is 'How is TikTok driving the creator economy to alleviate the high unemployment rate?' My answer is: everyone in both the public and private sector has a role to play in supporting youth upliftment. On TikTok, Creators are transforming the way brands build trust and grow brand narratives authentically, signaling the sunset of "influencer marketing" as we know it. As the continent with the youngest population, Africa's younger generations are spending 8hrs+ a day browsing online, shaping the demand for a more intuitive, authentic digital ecosystem, that demands mobilisation of social movements, inclusivity and driving authentic storytelling. Platforms like TikTok are at the forefront of this revolution, as we actively work creators to excel in authentic storytelling, product usage, finding their niche, increasing engagement, and personal branding which in turn increases the duration of time users spend on the app to learn, search and be entertained. This engagement is key for brands looking to connect with audiences in a genuine manner. The stats speak for themselves: South Africa's internet penetration stands at 75%, with Kenya and Nigeria both at approximately 45%. Africa boasts the fastest growing number of internet users, laying the foundation for a thriving digital economy for social commerce. I encourage businesses to collaborate with creators to promote and sell products or services, as a compelling alternative to traditional brick-and-mortar models. This approach is already enabling millions users to shop online daily, showcasing the immense potential for growth and innovation in the digital space. As marketers, it's crucial to recognize the value of this growing, opinion-driven economy. By leveraging the power of authentic storytelling and the vast reach of social commerce, brands can connect with consumers in more meaningful and impactful ways. 💬 How are you leveraging social commerce and Creators to drive your marketing strategy? #CreatorEconomy #SocialCommerce #DigitalMarketing #AfricaRising #TikTok #BrandGrowth #AuthenticStorytelling #YouthEmpowerment #MarketingStrategy2024
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Marcus Pittman
The best part about live streaming on tiktok is that they tell you where you rank in accordance with other people streaming on tiktok. The more you stream and get gifts, you move up a rank. The more ranks you move up the more you're live streams are pushed to the algo. What a brilliant and transparent system. Follow me there for more tips at ImKingGinger
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Patrik Wilkens
TikTok and UMG are friends again. Here's all you need to know about the agreement. From protecting artists against generative AI and opening new monetization tools. 1. UMG and TikTok have entered a new licensing agreement to govern the presence and monetization of UMG's music on TikTok 2. Generative AI protections are a key pillar of the agreement. Both companies will collaborate to ensure AI developments in the music industry protect human creativity and the economic interests of artists and songwriters. 3. The agreement aims to explore new monetization avenues through TikTok's e-commerce capabilities and enhanced promotional and engagement opportunities for UMG’s artists and songwriters. 4. UMG’s vast music catalog returns to TikTok, allowing TikTok users access to songs from top and emerging artists for content creation. 5. TikTok commits to continue developing tools that help artists leverage the platform better, including advanced analytics, integrated ticketing, and improved data services. 6. UMG and TikTok aim to drive innovation in fan engagement and advance social music monetization, harnessing TikTok's global reach and engaged user base. 7. The deal includes efforts to remove unauthorized AI-generated music from TikTok and improve attribution for artists and songwriters. 8. Both companies are working expeditively to reintegrate UMG’s music and publishing catalogs onto TikTok to quickly capitalize on the benefits of the agreement.
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Manish Dutt
Spotify is evolving into a social network for audio, beyond just music streaming. 🎶 Podcasters can now engage with listeners directly through comments, alongside interactive features like Polls and Q&As. 📊 This follows the app’s 2023 revamp, which added a TikTok-like discovery feed, artist profiles for merchandise and concert tickets, and story posts. 📸 Apple tried a similar approach with Ping in 2010, a social network for music that failed, and later with Connect, which also didn’t last. ❌ Unlike Apple, Spotify hasn’t made bold declarations about building a social network but has gradually introduced features to make the app more social for creators and fans. 👥 #socialmedia #musicstreaming #spotify #productinnovations #userengagement
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RJ Larese
SpongeBob x Creators? You bet your Bikini Bottom we're doing it. Paramount is diving deep into the heart of Bikini Bottom to recruit a bubbly, creative, and meme-savvy TikTok maestro to steer the ship of our SpongeBob SquarePants social media voyage. Your mission, should you choose to accept it, is to soak up SpongeBob's iconic moments and squeeze them into bite-sized, giggle-inducing, and Krabby Patty-flavored content that will have the next generation of fans blowing bubbles of joy.
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