Carlos Mesquita

Cookies got you confused? 😕 We've got your back. In our special brief, get exclusive strategies, alternatives and considerations from experts at The Trade Desk and Slalom: https://hubs.li/Q02B5Y1k0 #mondaymotivation #thirdpartycookies #advertising #marketing

2

Building trust with your audience hinges on consistent branding. Allow us to help you craft a unified brand identity that reflects your values AND resonates with your customers’ expectations. https://lnkd.in/gzmmHDG4 #mediamarkspotlight #onlinemarketing #SocialMediaMarketing #ContentStrategy #brandmanagement #brandidentity

2

Understanding and integrating the user's intent is how you create more profound, lasting relationships with your users. It’s one of the critical pillars of our Intelligent Experiences. Get a deeper dive from the legend Chidi Achara #IX #Huge

26

Want to learn more about the opportunity of in store media? This quick read tees up several key factors to watch: https://lnkd.in/eGMk58Mp #nCountR #retailmedianetworks #instoreretailmedia

5

There is nothing better than joining a podcast with a colleague and now friend! Arjun Chopra - thank you for this wonderful opportunity and insightful conversation! Check out our convo below about all things digital, innovation, cx, and tech #cxwithchopra #innovation #digital #customerexperience

82

4 Comments

Pumped to host another Work-Bench NEXT NYC night with top operators from the city. This time we're diving into the world of Product Marketing with: 😎 Gibbs Cullen, GTM Product Marketing Manager Lead at Pinecone 😎 Meagan Speare, Senior Product Marketing Manager at Temporal Technologies Pinecone and Temporal are some of the leading companies in databases and developer tools, having raised $138M and $203M, respectively. In today’s fiercely competitive market, these two powerhouse startups have captured the attention and excitement of millions of users worldwide. 🤔 But how have they been able to separate their product from the pack? Learn the secrets behind their meteoric rise as Gibbs and Meagan share the strategies that supercharged their products through product marketing. If you’re a founder, product marketer, or someone interested in PMM, RSVP here: https://lu.ma/nextnycPMM

24

🚀 The 2024 CMO Intentions Study reveals that cross-functional alignment is essential for successful Martech integration. With 39% of CMOs highlighting the need for improved alignment and 40% emphasizing the importance of proving ROI, it's clear that collaboration and efficiency are key. Dive deeper into the findings and discover how to overcome integration challenges. #MarketingStrategy #CMO #Martech

3

#CRO is about solving complex problems while minimizing unintended consequences. Erika Sentz does a great job of digging into the data, finding innovative solutions and then monitoring and analyzing the results for the next phase. The results speak for themselves. #UpAndToTheRight #Optimization #AlwaysBeTesting

3

Want to understand how to set up your MMM for better future business decisions? Learn all about response curves for MMM in our upcoming webinar. You will get practical tips how response curves can help you use your MMM for optimization and planning, or for budget recommendations. Don't miss this opportunity to gain valuable insights and practical tips. Reserve your spot now!

5

99% of orgs plan to leverage data collaboration to create more brand and business value this year. 💡 Download the new LiveRamp report “AI and Other Top Trends in Data Collaboration and Clean Rooms” to explore data collaboration use cases across industries.

7

If you think that customer experience in America is not what it used to be, you're probably right. According to one index, it has fallen significantly in the past three years. #ascensionstrategy #insighttoimpact #digitalmarketing #branding #sales #contentstrategy #contentmarketing #emailmarketing #socialmediamarketing #marketingstrategy #b2bmarketing #leadgeneration #salesenablement #salestraining https://soamp.li/lPPW

2

1 Comment

Looking to sell your products on more digital channels but struggling with all the different marketplace requirements? Join us May 29 at 11 a.m. ET for a webinar on overcoming e-commerce data challenges!

7

“Why are briefs so important? One word: alignment.” On the Spear blog, Howard Sewell explains why briefs are such an important part of the campaign planning process, and which items to include. https://okt.to/VTEWSD #marketing #B2B

3

1 Comment

"There's 10 types of CDPs" ... there needs to be more definition around what qualifies as a CDP: It does this ABC thing, or it's NOT a CDP...It does this XYZ thing, or it's NOT a CDP, etc. #cdp #marketing

26

Engaged communities and clear ROI The marketing Rule of 7 states that consumers need to see a brand’s message seven times before taking action, but the number of interactions with a brand before purchase may be higher. Adobe states that, on average, consumers are exposed to a brand 36 times before purchasing. With these interactions taking place across multiple platforms, online and offline, where do marketers begin? #Marketing #Advertising #MarketingExcellence

6

Another great episode from Acxiom's Digital Thoughts series. Learn more about how #healthcare brands can leverage #data and technology to connect with their #audiences in an increasingly #digital and virtual environment: https://lnkd.in/exjsfcts #MarketingMadeBetter

9

You've heard the buzz around Adobe Workfront - this is a must read to educate yourself on how it can transform your organization. Check it out and learn something new today! - Enhance planning - Optimize resources - Increase transparency in marketing and business operations https://okt.to/iy6RPh #adobeworkfront #strategicplanning #resourcemanagement #optimization

8