Linda Boff

In this insightful discussion, we uncover the strategies behind successful marketing, with a focus on the importance of strategy over tactics. 💡 From AI integration to the role of fractional CMOs, Sara Nay, the COO of Duct Tape Marketing, dives deep into the evolving landscape of marketing. Don't miss out on valuable insights for your business growth journey! Tune in now and learn about lead generation, AI tools, and the two sides of Duct Tape Marketing's business. 🌱 Ready to level up your marketing game? Listen to the episode here: https://lnkd.in/g-Sqqznk 🎧 And don't forget to subscribe to The Thoughtful Entrepreneur podcast for your daily dose of entrepreneur inspiration! 💼 #TheThoughtfulEntrepreneur #MarketingStrategy #BusinessGrowth #AIIntegration #DuctTapeMarketing

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AI is in the MoneyLion DNA, from how we build products to how we engage with our users and how we operate as a team. I look forward to sharing how this AI innovation comes to life tomorrow, at the Brand Innovators "AI for Brand Marketers Summit". See you there!

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Superfiliate's Co-Founder and CEO, Andy Cloyd, joins the podcast! Andy shares his unexpected journey from venture capitalism to performance marketing, inspired by the challenges and opportunities presented from iOS privacy updates and the evolving digital landscape. You'll hear how a chance living arrangement during the COVID pandemic led to the inception of Superfiliate, a groundbreaking platform designed to transform traditional affiliate links into customized, high-converting landing pages. Key Highlights... 1- Strategic Customization: Discover how Superfiliate transforms affiliate links into fully co-branded experiences, boosting conversion rates and creating authentic connections between brands and partners. 2- Holistic Program Management: Learn about Superfiliate's all-in-one solution for running referral, ambassador, influencer, and traditional affiliate programs, simplifying the management and scalability for marketers. 3.- Evolving Market Trends: Stay ahead of the curve with Andy's predictions on the convergence of influencer marketing and performance-based models, offering new opportunities for data-driven partnerships and CPA-based strategies. 🎧 Listen here: 🔹 NYMO-> https://lnkd.in/gFzCQw85 🔹 SPOTIFY-> https://lnkd.in/gYqUFRYa 🔹 APPLE-> https://lnkd.in/ghZEicQM #PerformanceMarketing #AffiliateMarketing #InfluencerMarketing #Podcast #MarketingInnovation

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Over the years, I have worked with many clients as a Fractional CMO, providing strategic guidance and support to elevate their marketing efforts. We recently published a blog about the rise of the Fractional CMO, but I wanted to delve deeper into how to assess when you need one. A Fractional CMO can be a game-changer, offering an objective perspective and supplementing resources where necessary. Check out our latest blog to learn more about the six key indicators that signal when it's time to consider your options and bring in a Fractional CMO👇 #MarketingStrategy #FractionalCMO #BusinessGrowth #ScaleUpSuccess https://lnkd.in/ergSwnV3

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Episode 16 is timely! ​ ​ John Kearon is the founder of System1 and he can use it to predict elections…​ ​ In this episode, we chat about ⬇️​ ​ - Why campaigns are irrelevant to the outcomes of election​ - How he built System 1 – the creative effectiveness platform that has changed advertising.​ - And the proven formula for successful innovation… ​ ​ “The more creativity makes people feel, the more people will buy, give, vote, and do.”​ ​ LINKS HERE – ENJOY! Spotify: https://lnkd.in/eAnQ3p9d Apple: https://lnkd.in/eb9QUQjq #YouMeCPG #Advertising #Innovation

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Three key questions to spark your brand: 🔍 Do you know your WHY & VALUE? 🎯 Is your messaging on point with your IDEAL CLIENT? ❓ Missing a clear POSITIONING & MESSAGING strategy? No worries—let's elevate your brand and marketing comms to unlock your full potential! 🚀 #messaging #brand #strategy #communications

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🟥 Join me and my co-host Josh Nelson for the Blue Ocean Strategy Masterclass. 🟥 In this session, we'll guide you through creating uncontested market space and making the competition irrelevant. Learn how to identify untapped opportunities, develop a compelling value proposition, and execute a unique strategy with precision. Whether you're a business owner, marketer, or entrepreneur, this masterclass will inspire you to think differently and unlock new growth opportunities. Watch now and start mastering the Blue Ocean Strategy with us! ‼️ Links and Resources for this episode and all of our MCOE content in the comments below! ‼️ #BlueOceanStrategy #MarketInnovation #BusinessGrowth #MarketingMasterclass #Entrepreneurship #BusinessStrategy #MarketDisruption #ValueProposition #Innovation #GrowthMindset

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Strategic reading list alert! Sometimes the world feels like a firehose of inspiration...or an infinite reading pile... For the last few weeks, Caroline Keylock and I have been reading a huge amount about how to make Annual Planning a Big Reset. Our latest LookUP List distils all of that down into a few things that we think you might want to read, do, or think about. Hopefully it should be a great shortcut for anyone looking to elevate their strategic thinking ahead of some incoming moments of change. Enjoy! https://lnkd.in/enytCDd5

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Visual communications is the future and we all need to get on board. This quote in particular from Luciana Paulise, MBA, PCC, CQE in her Forbes article makes me think of how my 5th grade son will influence and lead when he enters the workforce in 2035. He's already a Canva power user -- just think of what he'll create by the time he's in high school, and how he'll put this skill to use in the workforce. "Visual communication enhances the clarity and impact of a leader's message, making sure that key points are easily understood and remembered by the audience. This synergy allows assertive leaders to effectively convey their vision, motivate their team, and drive engagement, which is particularly important in today's fast-paced environment where attention spans are shorter and clear, impactful communication is essential."

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Join us for an enlightening conversation with Charmon Stiles, CSPO, renowned for her work with brands like Rolling Stone Culture Council, Fast Company Executive Board, and Russell Athletic. In our latest podcast episode, Charmon deep dives into essential brand strategies, AI’s transformative role in marketing, and the concept of "Naked Leadership". **Interested in How to Differentiate Your Brand?** Charmon shares her expert insights on crafting effective brand strategies and developing your personal brand as a standout product in the marketplace. Learn about the intersection of AI and human creativity and how you can leverage both for a competitive edge. Charmon has built amazing teams and has great insight on marketing in 2024, if you are looking for some great content, this is it. #contentmarketing #campcontent #AI #creativity #marketing

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CMOs: are you a ‘growth unifier’? If not, what’s holding you back? ✋ With the marketing function splintered across the C-suite in many companies, a central ‘chief customer advocate’ is often missing… 🫥 Robert Tas and Roberta Fusaro discuss why that jeopardizes growth opportunities – and how the CMO can step up, with the CEO’s support. 👐 This podcast draws on our research with Association of National Advertisers – check it out 🎧➡️ https://lnkd.in/eeNqsZ65 #CEO #CMO #McKinseyonGrowth #CourageousGrowth #AssociationOfNationalAdvertisers #McKinseyGMS

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What's the new way to pitch AI news? Watch my interview with Jane King!

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Failing to get to grips with the culture of their new organisation can be catastrophic for incoming leaders. Use the tools in TwentyFirstCenturyBrand’s CMO Thrive Guide to quickly learn and leverage organisational cukure and to find out what your businesses culture says about its priorities. You might be surprised 😮 what is revealed. #organizationalculture Ben Hardy Ramona Fellermeier

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Bring the power of storytelling to work. Learn how to: 💡 Design engaging messages and content that really connect with your audience 💡 Present complex information and data in an engaging way 💡 Craft a narrative and get buy-in for your ideas Learn more: https://bit.ly/3Vt9Qw5 #EngagingMessages #ContentCreation #Communication

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🌟Dear Executive: You present a stellar speech at the quarterly all-hands meeting. You receive a byline in a popular industry publication. Your star account executive lands a new client. You excitedly share the sales report, which exceeds projections. And none of it may matter.😳 Why ⁉️ Find out in this article I wrote for Poppulo! Along with 4 questions to ask your internal comms team to strengthen your relationship with them. ...Do the article messages, questions resonate with you? Which is your favorite? https://lnkd.in/d3uQPrpX #internalcomms #internalcommunications #employeeengagement #leadership #management

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