Lee Ann Davis

Available for contract work. Expertise in both traditional and digital marketing, graphic design, marketing planning and budgets. Proficient in several email marketing programs, content management programs, CRM programs and web platforms.

- Responsible for corporate umbrella brand as well as 3 additional corporate brands
- Responsible for website development and implementation
- Responsible for corporate communications including email marketing, client notifications and outages
- Responsible for sponsorships and events
- Responsible for advertising and creative

- Responsible for both internal and external PR relationships within the Expert Recall Division.
- Responsible for all Social Media. including creating a content calendar to fully leverage all content, events, partners and guest posts to drive KPIs.
- Responsible for website SEO and updates.
- Responsible for all events (tradeshows, webinars, guest speaking, customer advisory board meetings and sales meetings) including budgeting, planning, logistics, executing, travel, promotion… Show more

- Responsible for both internal and external PR relationships within the Expert Recall Division.
- Responsible for all Social Media. including creating a content calendar to fully leverage all content, events, partners and guest posts to drive KPIs.
- Responsible for website SEO and updates.
- Responsible for all events (tradeshows, webinars, guest speaking, customer advisory board meetings and sales meetings) including budgeting, planning, logistics, executing, travel, promotion, attending, give-aways, talent coordination, shipping and tracking, scoring and assigning leads.
- Work closely with internal design team to create and maintain tradeshow graphics and inventory.
- Coordinate with various exhibit houses for booth inventory and reduction.
- Responsible for creation and execution of campaigns, both electronic and direct, to further pipeline.
- Work with Retrieval Team on email campaign creation, communication and member recruitment.
- Identify and manage all Partner relationships to leverage exposure and ROI.
- Project Management of sales RFPs for two divisions including scheduling, assigning, completion and delivery.
- Work closely with sales team for insight and enablement for events, opportunities and sales processes. Show less

Vision Investments, Speedway, Indiana (November 2013 - January 2018)
- Responsible for all marketing efforts contributing to month-over-month, year-over-year revenue growth.
- Responsible for annual marketing planning and budget including all advertising (both digital and print), events (tradeshows, workshops and appearances), sponsorships and PR.
Coordinated all tradeshows and workshops including budgeting, planning, logistics, executing, promotion, attending, give-aways, talent… Show more

Vision Investments, Speedway, Indiana (November 2013 - January 2018)
- Responsible for all marketing efforts contributing to month-over-month, year-over-year revenue growth.
- Responsible for annual marketing planning and budget including all advertising (both digital and print), events (tradeshows, workshops and appearances), sponsorships and PR.
Coordinated all tradeshows and workshops including budgeting, planning, logistics, executing, promotion, attending, give-aways, talent coordination, shipping and tracking, scoring and assigning leads.
- Created, executed and maintained graphics and inventory for events and vehicles.
- Created and maintained all corporate communications including press releases, sales collateral and documentation both print and electronic.
- Created, maintained and executed communications including email, blog and social for both B2B and B2C.
- Created and maintained corporate websites for both SONAX and LowRider brands, including eCommerce.
- Managed all social media accounts including content calendar creation, graphic creation, posting, reposting, and promoting (including weekly Facebook Live).
- Liason for two seasons of Velocity channel show including scripting, production, coordination of talent, product placement, promotion and writing/producing two television commercial 30 second spots.
- Responsible for reviewing, analyzing and reporting website and social media metrics.
- Maintained relations with corporate global office (Germany) and training staff.
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- Created, planned and executed monthly webinar series and tradeshow (25 yearly) events including strategic planning, content development, budget management, onsite control, lead generation, scoring, assignment and tracking that generated over $1.8 million in revenue in 2012.
- Developed and maintained Referral Partner Program including pipeline reports, communications, contracts and payments.
- Created and maintained sales collateral and documentation both print and electronic.
-… Show more

- Created, planned and executed monthly webinar series and tradeshow (25 yearly) events including strategic planning, content development, budget management, onsite control, lead generation, scoring, assignment and tracking that generated over $1.8 million in revenue in 2012.
- Developed and maintained Referral Partner Program including pipeline reports, communications, contracts and payments.
- Created and maintained sales collateral and documentation both print and electronic.
- Created and maintained sales email template library for sales and on-your-behalf event follow up.
- Generated and updated website content including corporate blog.
- Co-managed corporate advertising creation, placement and budget ($600k).
- Co-editor/contributor of quarterly newsletter (used for lead generation, lead incubation and nurturing, brand awareness) both electronic and print to audience of 25,000.
- Created, planned, placed and tracked all corporate press releases. Show less

- Managed email marketing program and direct mail program including all graphic design, content, list segmentation, targeting, lead tracking and assignment.
- Created, designed, scheduled and delivered monthly eZine.
- Planned, executed and managed three annual user conferences with year-over-year increase in revenue and attendance.
- Planned, executed and managed first annual virtual conference including sponsor logistics, graphics, promotion and lead tracking and assignment.
-… Show more

- Managed email marketing program and direct mail program including all graphic design, content, list segmentation, targeting, lead tracking and assignment.
- Created, designed, scheduled and delivered monthly eZine.
- Planned, executed and managed three annual user conferences with year-over-year increase in revenue and attendance.
- Planned, executed and managed first annual virtual conference including sponsor logistics, graphics, promotion and lead tracking and assignment.
- Created, scheduled, coordinated and managed multiple monthly webinars.
- Created and maintained all collateral and website content. Show less

- Formerly Baker Hill
- Planned and executed User Conference event that generated over $3.7 million in revenue.
- Managed 15 annual tradeshow events including planning, budget management and onsite control.
- Scheduled, coordinated and managed over 50 annual webinars including PowerPoint support and graphic creation.
- Created and maintained collateral pieces; managed creative agencies.
- Generated and updated all website content. Analyzed and adjusted content on a daily… Show more

- Formerly Baker Hill
- Planned and executed User Conference event that generated over $3.7 million in revenue.
- Managed 15 annual tradeshow events including planning, budget management and onsite control.
- Scheduled, coordinated and managed over 50 annual webinars including PowerPoint support and graphic creation.
- Created and maintained collateral pieces; managed creative agencies.
- Generated and updated all website content. Analyzed and adjusted content on a daily basis.
- Fulfilled online resource requests including User Group registrations/passwords.
- Wrote, scheduled and delivered seven different monthly newsletters. Show less

- Created marketing plan with corresponding budgets for multiple business divisions.
- Created and maintained collateral pieces, marketing materials and ads (print and electronic); managed creative agencies and online listing vendors.
- Project lead and coordinator for revised Browning branding involving new corporate brochures as well as new collateral and presentation materials for individual divisions.
- Coordinated new Convention Center Hotel presentation with multiple agencies… Show more

- Created marketing plan with corresponding budgets for multiple business divisions.
- Created and maintained collateral pieces, marketing materials and ads (print and electronic); managed creative agencies and online listing vendors.
- Project lead and coordinator for revised Browning branding involving new corporate brochures as well as new collateral and presentation materials for individual divisions.
- Coordinated new Convention Center Hotel presentation with multiple agencies involving computer animation, PowerPoint with video and 3D handouts.
- Coordinated and hosted Browning suite for sporting events for both Colts and Pacers. Show less

- Coordinated 80+ trade shows and events resulting in 6,429 leads, $5M in opportunities, $600,000 in new closed business, 8.5% of leads converted to opportunities and 6% of leads resulted in closed-won new business.
- Coordinated ExactTarget’s own 18 city road tour in 2005; tour completed under-budget and resulted in $1.2M in closed won opportunities for a 356% ROI.
- Coordinated and executed two annual sales incentive trips with approximately 25 guests each.
- Coordinated and managed… Show more

- Coordinated 80+ trade shows and events resulting in 6,429 leads, $5M in opportunities, $600,000 in new closed business, 8.5% of leads converted to opportunities and 6% of leads resulted in closed-won new business.
- Coordinated ExactTarget’s own 18 city road tour in 2005; tour completed under-budget and resulted in $1.2M in closed won opportunities for a 356% ROI.
- Coordinated and executed two annual sales incentive trips with approximately 25 guests each.
- Coordinated and managed three annual National Sales Meetings.
- Coordinated and executed annual User Conferences including creating and managing vendors for micro-site (250 attendees/2004 and 500 attendees/2005).
- Supported 40 internal and external sales representatives including lead generation, trade show support and all marketing materials and ads (both print and electronic).
- - Created, designed and maintained 45+ collateral pieces including coordination of outside vendors. Show less

- Controlled branding and corporate communications including newsletter and website creation.
- Developed and maintained all marketing materials.
- Managed all special events, including first annual Bishop’s Dinner and first annual Golf Outing.
- Created multiple campaigns to generate enrollment.
- Coordinated school spirit store, logo wear and uniforms selection.

- Coordinated, executed and managed two annual User Conferences; 20% increase in participation year-over-year.
- Managed multiple trade shows with a 20% increase in lead generation.
- Coordinated multiple annual sales incentive trips including on-site presence.
- Managed and created graphic design development from concept to completion for a variety of uses including presentations, collateral and web projects for North America and European offices.
- Created, coordinated and… Show more

- Coordinated, executed and managed two annual User Conferences; 20% increase in participation year-over-year.
- Managed multiple trade shows with a 20% increase in lead generation.
- Coordinated multiple annual sales incentive trips including on-site presence.
- Managed and created graphic design development from concept to completion for a variety of uses including presentations, collateral and web projects for North America and European offices.
- Created, coordinated and managed all aspects of graphic design, standards and brand management; managed creative agencies and vendors.
- Developed and maintained digital data management system. Show less