“Jorge lead the analytics practice at Neo during my tenure. I can honestly say that Jorge is the person who has had the most impact on my career in terms of learning something new. I was tasked with a challenging set of clients and in collaboration with him and his team we were able to bring big data to tell a great story in a succinct and measurable way. I am very grateful to have spent time working with and learning from him. His knowledge of the space combined with his passion for the work he does makes him an incredible force in our industry and someone that will always be at the very top of my list to work with again. ”
Contributions
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Here's how you can shape R&D initiatives with strategic thinking.
IMHO, one addition I'd have to this thread is that beyond having SMART goals, I think there is an unique set of skills that should nurtured among R&D managers: (1) the ability to ask great questions and communicate them persuasively, and (2) the ability to manage a project with the expectation that success is as much about the contribution as it is about successfully ensuring the 'hand-off' to subsequent owners. Great findings can be discovered in the lab, but how to best hand-over that success into subsequent teams that need to take action on it?
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Here's how you can get ready for the industry's artificial intelligence surge in Product Marketing.
One way I've been thinking about this is the notion of applied utility to both the user and the builder. What I mean by this is how does the given GenAI use-case genuinely help make something more effective or more efficient (in my case, its often marketers to help them understand marketing effectiveness). The way I've been thinking about this as of late is to first break down the merit of such systems if they can help improve the 3 necessary components of operational rigor that makes or break systems over time: Classification, Automation, and Prediction. Or, as I like to call it, "CAP".
Activity
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Good Afternoon! Just circling back... Return to #PublicisGroupe #Influential #InfluencerExcellence
Good Afternoon! Just circling back... Return to #PublicisGroupe #Influential #InfluencerExcellence
Liked by Jorge Ruiz
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Beyond Measure: That's Jon Watts Coalition for Innovative Media Measurement (CIMM) and Deirdre Thomas Chief Product Officer at Nielsen - at the…
Beyond Measure: That's Jon Watts Coalition for Innovative Media Measurement (CIMM) and Deirdre Thomas Chief Product Officer at Nielsen - at the…
Liked by Jorge Ruiz
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As a follow-up to our annual trend report [TikTok’s What'sNext 2024], this mid-year progress check dives deep into how our predictions have unfolded.…
As a follow-up to our annual trend report [TikTok’s What'sNext 2024], this mid-year progress check dives deep into how our predictions have unfolded.…
Shared by Jorge Ruiz
Publications
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TMRE TV - Online Video Interview
The Market Research Event
Video Interview with TMRE on what I advice clients to consider for great Advertising Effectiveness research
Other authorsSee publication
Honors & Awards
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Certificate Winner, Innovation Award, ARF Great Mind Awards 2013
The Advertising Research Foundation
http://www.thearf.org/great-mind-13.php
Languages
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Spanish
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Recommendations received
1 person has recommended Jorge
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