About
Highly motivated leader with 20+ years of experience…
Articles by Jeremy
Contributions
-
How do you design AR experiences that are engaging and fun?
It's a common misconception that AR is best suited to upper-funnel metrics like awareness, attention, recall and so on. And YES, AR drives tremendous impact there. But it can also be very effective at improving lower funnel metrics like purchase intent (+11%) and conversion rate (+94%) - both data points from a Snap, Inc. study. They key is to define your business objectives and make sure that 1) your AR experience targets those objectives, and 2) your KPIs actually map to your objectives (another common mistake is trying to measure an upper funnel objective with a KPI that actually aligns to lower funnel, or vice versa).
Activity
-
🚀📚 Explore Our August Offerings from the 4A's Learning Institute! 📚🚀 Discover a range of courses designed to elevate your skills this summer…
🚀📚 Explore Our August Offerings from the 4A's Learning Institute! 📚🚀 Discover a range of courses designed to elevate your skills this summer…
Liked by Jeremy Lockhorn
-
The grand finale - join today: Final day of the amazing AI Entertainment Summer Summit. You are invited to the 12pm PST / 3pm EST / 9pm EU session:…
The grand finale - join today: Final day of the amazing AI Entertainment Summer Summit. You are invited to the 12pm PST / 3pm EST / 9pm EU session:…
Liked by Jeremy Lockhorn
-
Read AI named one of the fastest growing gen AI startups in the US! While I might have suspected (access to our internal growth metrics), it is…
Read AI named one of the fastest growing gen AI startups in the US! While I might have suspected (access to our internal growth metrics), it is…
Liked by Jeremy Lockhorn
Experience & Education
-
4A's
View Jeremy’s full experience
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
Licenses & Certifications
Publications
-
If You Thought Voice Was Easy, Wait Until Devices Make Predictions
AdWeek
Great piece by AdWeek's Lisa Lacy, including my thoughts on how digital data exhaust will soon enable our devices to predict what we need and deliver before we ask.
Other authors -
-
CES makes everyone uncomfortable — and that’s exactly why people go
VentureBeat
See publicationPublished prior to CES 2018, my thoughts on what makes CES simultaneously uncomfortable and unmissable.
-
Ubiquitous Computing - Keeping Up with the Digital Consumer
Razorfish 5
Today we find ourselves amid rapid innovation that is turning the idea of ubiquitous computing into reality. Consumers, who tend to move quicker than most businesses, are already advancing toward a fully digital life. Here we look at four ways ubicomp is already reality, and how your business should respond.
Other authors -
-
Mobile and Tablet TV Multitasking - Razorfish and Yahoo!
See publicationResults from a joint study conducted by Razorfish and Yahoo! to better understand mobile and tablet TV multitasking.
More activity by Jeremy
-
I’m excited to be speaking at the ANA Digital and Social Media Conference in Los Angeles on July 18th. Razorfish and I are co-hosting an exclusive…
I’m excited to be speaking at the ANA Digital and Social Media Conference in Los Angeles on July 18th. Razorfish and I are co-hosting an exclusive…
Liked by Jeremy Lockhorn
-
This unauthorized ad for Volvo - created in less than 24 hours using Runway’s Gen-3 model - may not be perfect, but it showcases the power and…
This unauthorized ad for Volvo - created in less than 24 hours using Runway’s Gen-3 model - may not be perfect, but it showcases the power and…
Shared by Jeremy Lockhorn
-
Be sure to download this first of its kind guidance for Agency Operations and Business Transformation (AOBT) professionals! The 4A's AOBT Standard is…
Be sure to download this first of its kind guidance for Agency Operations and Business Transformation (AOBT) professionals! The 4A's AOBT Standard is…
Liked by Jeremy Lockhorn
-
A few platforms run our finances, air travel, hospitals, 911 call centers and infrastructure. They regulate (and can ruin) our real lives. A few…
A few platforms run our finances, air travel, hospitals, 911 call centers and infrastructure. They regulate (and can ruin) our real lives. A few…
Liked by Jeremy Lockhorn
-
Under Armour has transformed its fitting rooms into data-gathering hubs using Crave Retail technology. These enhanced fitting rooms feature iPads…
Under Armour has transformed its fitting rooms into data-gathering hubs using Crave Retail technology. These enhanced fitting rooms feature iPads…
Shared by Jeremy Lockhorn
-
4ATL: Creativity & Belonging in Atlanta is coming Sept. 17! Agencies, clients, ATL and creativity at large need the perspectives of as many different…
4ATL: Creativity & Belonging in Atlanta is coming Sept. 17! Agencies, clients, ATL and creativity at large need the perspectives of as many different…
Liked by Jeremy Lockhorn
-
Selfridges has partnered with Snapchat to launch an AR locker room at its Oxford Street store for the summer of sport. The pop-up allows shoppers to…
Selfridges has partnered with Snapchat to launch an AR locker room at its Oxford Street store for the summer of sport. The pop-up allows shoppers to…
Shared by Jeremy Lockhorn
-
🚀 Introducing the GenAI Blueprint: Your Comprehensive Guide to Agency GenAI Implementation. Is your agency just starting to explore generative AI…
🚀 Introducing the GenAI Blueprint: Your Comprehensive Guide to Agency GenAI Implementation. Is your agency just starting to explore generative AI…
Liked by Jeremy Lockhorn
-
👏 This is what happens when you bring together a passionate group of operational agency leaders to partner and create guidance and a playbook for…
👏 This is what happens when you bring together a passionate group of operational agency leaders to partner and create guidance and a playbook for…
Liked by Jeremy Lockhorn
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More