Gayle Tait

#HotTake: Retail stores aren’t a shortcut to success. Retail offers bigger POs, visibility, and cash flow Yet, it doesn’t ensure brand sustainability Case in point: JLo Beauty Despite celeb status and prime placement at Sephora, She faced challenges resulting in a US exit Retail alone doesn’t secure loyalty or repeat sales Placement isn’t guaranteed forever For lasting success, think beyond the retail PO Some markers of a sustainable brand include: Authenticity, community, differentiated formulas, and true fans Building a lasting brand legacy requires more than a retail presence – 👋🏾 Hi, I’m Monique, a former retail buyer turned beauty industry advisor who helps emerging brands ready to scale at big retail. If you are ready to scale and invest, book a discovery call, and let’s see if we can work together.

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It's great to see hype around the WNBA, and even better to see beauty brands eager to partner with them. It feels like a perfect opportunity. Since Urban Decay is investing 30% of all marketing and community-building funds in this WNBA partnership, it's clear they think so too. #BeautyBrands #Partnership #WNBA #Marketing

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🚀 Big News Alert: Saks Buys Neiman Marcus with a Boost from Amazon! 🚀 Hey everyone! Just had to share this HUGE update in the luxury retail world. Saks Fifth Avenue’s parent company is dropping $2.65 billion to scoop up Neiman Marcus, and guess what? Amazon’s in on the action, bringing their tech and logistics game. 🛍️✨ Here’s the Tea: • Power Move: Merging two luxury legends to create a mega retail powerhouse. • Tech Boost: With Amazon on board, expect next-level tech integration for a seamless shopping experience, both online and offline. • Big Bucks: Financed by top-tier investors like Rhône Capital and the Abu Dhabi Investment Council, plus $1.15 billion in debt from Apollo Global Management. • Market Shakeup: The new combo will hit around $10 billion in annual sales, giving them major leverage with suppliers and streamlining costs. Why It’s a Big Deal: This merger shows how vital tech and partnerships are in today’s retail scene. It’s proof that luxury retail is evolving and adapting, even when times are tough. For investors, this move is a clear sign of confidence in the luxury sector’s future and the potential for new opportunities. Big things are coming, and I am excited to be part of this evolving industry. Stay tuned for more updates as we keep pushing the boundaries in luxury retail!

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13 years is a very long time. From a brand partnership perspective, it's relatively rare. It's hard for any long-lasting relationship to end, but there were a few takeaways worth mentioning here (branding-wise.) 🌸 Consistency and quality are crucial, as customers develop strong expectations and emotional connections with long-standing products. 🌸 Effective communication about changes can prevent backlash; Equinox’s lack of advance notice led to significant dissatisfaction. 🌸 Gathering customer feedback beforehand shows that their opinions matter, maintaining trust and loyalty. 🌸 Aligning new offerings with existing brand values is essential to avoid perceived drops in quality. Ultimately, respecting customer preferences and maintaining perceived value is key. #Branding #Partnership #Lessons

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Aloha Friday! 🤙🏼 Here are some interesting stories from the world of retail for Friday, June 28: 👟 Shares of Nike tumbled after hours on Thursday after the athletic-wear giant dimmed its expectations for the year as it grapples with wobbling consumer demand and cuts production on lower-selling classic sneakers. 🏥 Walgreens is planning to close more of its roughly 8,700 stores in the United States, its parent company said on Thursday, after the retail pharmacy giant reported third-quarter earnings that fell short of analyst expectations. 🚜 Tractor Supply Company said it is done with corporate diversity and many environmental efforts, a striking reversal as more companies face criticism of these initiatives from conservative activists. 🏬 Saks Fifth Avenue is expanding its luxury personal shopping and styling service through new standalone locations. The Fifth Avenue Club concept will expand the total number of standalone locations to 20 by the end of the year. 🎯 Target plans to crack down on retail theft by lowering the threshold for how much shoplifters can swipe before employees are allowed to finally step in. The threshold will come down to $50 from $100. 👨🏼‍⚖️ Kroger chief executive Rodney McMullen told shareholders on Thursday that he is prepared to defend the company's proposed $25bn takeover of Albertsons as it heads to court to face antitrust regulators. 🥫 As Sam's Club opens more locations, it is trying to raise the bar for its own brand, Member’s Mark. The label’s makeover has become critical for Sam’s Club as it aims to close the gap with Costco. 🍉 Grocery inflation has cooled substantially since its 2022 peak. Despite the cooldown, surveys show consumers are still struggling to come to terms with how much food costs today. 🌮 Taco Bell announced Thursday that it’s entering the food wars battle with one of its biggest deals ever - the Luxe Cravings Box, a collection of its four of its most popular foods plus a medium drink for $7. 🩺 The pay-per-visit Amazon Clinic telehealth service is now Amazon One Medical Pay-per-visit. Customers now have two options when seeking care from Amazon One Medical: Pay-per-visit or a membership option. 👰🏽‍♀️ Adding another product category to its business, David's Bridal has launched its first shapewear collection, dubbed Shapewear DB Studio. Priced between $24.95 and $49.95, the collection is available in sizes small to 2XL. 🥤 Arizona Iced Tea launched in 1992 at 99 cents for a 22-ounce can. It still costs the same amount in 2024. If the price had kept pace with inflation  it would cost 124% more than it does today. 🧸 A stuffed Mothman plush figure appeared to have sold out on Thursday within hours of its release on the Build-A-Bear Workshop website. ☕️ Gloria Jean Kvetko, who expanded a namesake chain of coffee shops across the country, has died aged 82. #retail #retailnews #economy #DailyRetailNews

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Great article by Siro! If you are in retail and have interest in private brands, this is a fabulous summary of recommendations for how to innovate and drive engagement with shoppers. #dunnhumby

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As #WeightLossDrugs continue to impact shoppers' eating and spending habits, more brands look to pack a protein punch 💪 👊 Our experts Barry Thomas and Colombe Bommelaer discuss impacts to the #Breakfast category, radical change to #CPG portfolios, and next steps for brands: https://lnkd.in/e_hGp_xp Modern Retail

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"Generalizing is a wasted effort and it's what gets retailers in trouble with excess inventory to irrelevant product assortments." Adore this commentary from the inimitable Liza Amlani. Highly recommend it as a read. Generalization is a symptom from our over-stretch to efficiency. We are biologically attracted to efficiency as it reduces effort which burns (what were once precious) calories. We therefore seek out every way we can improve efficiency in how we make stuff, how we think, and how we do things. It has a true cost though, which is articulated beautifully by Liza. Customers aren't formed in factories, and their behaviors and preferences change all the time. Even what they say are their preferences don't always align to their actions. It's an old school way of thinking and in a world of this much data down to individual level, we can do better.

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Kohl’s Corp. has partnered with Instacart to offer same-day delivery from all of its 1,172 U.S. stores. Customers can now receive Kohl’s merchandise in as little as an hour through Instacart, with pricing matching in-store prices and the ability to accumulate Kohl’s Rewards. Kohl’s is categorized as an Apparel & Accessories retailer by Digital Commerce 360 and offers a variety of products, including home decor, skin care, and pet items, all available through Instacart. Kohl’s is No. 23 in the Top 1000. The database is Digital Commerce 360’s ranking of the largest North American online retailers Kohl’s Corp. reported net sales declined in both its fourth quarter and fiscal 2023 ended Feb. 3, 2024. Q4 net sales declined 1.1% to $5.7 billion, despite an extra week of trading this year compared to Q4 2022. Kohl’s saw growth in net income. Online sales declined 10% in the quarter but improved as the quarter progressed, with December and January sales only down "mid-single digits" year over year. Instacart's partnership with Kohl’s is part of a series of agreements with retailers, including Hy-Vee and Associated Wholesale Grocers, Inc. (AWG), to offer same-day delivery and expand delivery capacity. Additionally, Instacart announced a partnership with Uber to deliver Uber Eats orders to Instacart customers. #kohl's #instacart #samedaydelivery

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An article in The Business of Fashion on "Fashion's Golden Opportunity With Older Shoppers"... Is total and complete BS. There is an opportunity across ALL shoppers. Dividing them up by descriptors that have been used for decades is just not going to cut it anymore. While teaching fashion marketing at Fashion Institute of Technology last Fall, there were modules on generations and how they spend, how they consume information, etc. I had to add caveats to each statement in the textbook because you can't make these types of assumptions anymore. This is an old school way of marketing. We can't put customers into these buckets anymore as there are so many other data points to consider. The affluent customer shops at Walmart, Target and Costco Wholesale. The tech boom will go through another cycle and you will have more younger customers with disposable income. Resale luxury is bought by Gen Z to the boomer. Generalizing is a wasted effort and it's what gets retailers in trouble with excess inventory to irrelevant product assortments. The customer has evolved across generations and we need to stop generalizing to avoid marketers look at the data in just 1 way. #retail #retailnews #fashion #fashionmarketing #bof

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maude is proud to be named one of 2024's Future50 by BeautyMatter, "a list of brands, retailers, and service concepts to know and watch as they define the global beauty and wellness landscape. These are businesses led by people fostering new ideas and pushing forward innovation." On the future we're creating / want to see: Please share your insight on the future of the beauty industry. "The future of the beauty industry is one that has been furthered by blurring the lines between categories, creating an umbrella of beauty, health, and wellness that is holistic and thoughtful and based on the psychographic needs of the consumer vs just demographics. With access, personalization, and education proliferating beauty and beauty education across platforms, the future of beauty is being written in real time by real people." If you could change one thing in the beauty industry what would it be? "I'd like for the beauty industry to recognize that sexual wellness is a category within the sphere of body care, and it is not synonymous with feminine care. Sexual health affects all people and should be for all people."

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Highlights from last week's NYC #RetailSafari -- focus was the intersection of #technology, #customers, and #operations, primarily in specialty apparel and fashion. Key themes: 1. Technology goes backstage – Brand new formats / concepts at H&M, Banana Republic, Zara, AMERICAN EAGLE OUTFITTERS INC., lululemon, and J.Crew and none come across as tech-forward w/ regard to customers. On the other hand, associates were all mobile enabled and doing most of their work leveraging phones / tablets. 2. Old tech; new tricks – Widespread use of #RFID and #QR codes (both generally on the price ticket), with a mix of internal and external use cases -- self-checkout, RFID-assisted full-service checkout, inventory counts, inventory finding, #BOPIS, etc. 3. Apps are an entry point – #Retailers without a clienteling / selling culture are using apps to drive customer capture. #Lulu uses app-based membership to enable exchanges on sale items; UNIQLO offers special discounts to app members. 4. Unified is still a unicorn – Despite a decade of focus on #omnichannel and unified commerce, many gaps exist. Very few #retail apps recognize when you’re in store, send a notification, and/or assist in the shopping experience. Many didn’t even have their newest stores listed as an option for #BOPIS (despite in-store signage).  5. Video is the new visual – ultra-large format (8-10ft x 12-16ft) video screens were a common feature of many new stores, and really helped to bring the brand lifestyle to life.  6. It’s hard to (re)teach people how to shop – Across all stores except Bonobos, Glossier, Inc., and Reformation, the shopping process is the same as it’s been for the past 50+ years. The ones that don't are focused on a niche customer with a unique product offering. IMO, the product is the driver and consumers "accept" the experience. 7. The "future" is not here yet, but you can start to see the shape of it – Demoing the Apple #VisionPro, we could think of multiple use cases (mostly internal / operational), and while it’s too early (and too expensive) to fully commit, it’s certainly worth considering a pilot as part of an #innovation lab. It's also worth noting there was no apparent use of #AI by customers or associates. Curious to hear comments, feedback from other markets. #ibmretail

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𝐑𝐞𝐭𝐚𝐢𝐥 𝐦𝐞𝐞𝐭𝐬 𝐫𝐞𝐚𝐥 𝐥𝐢𝐟𝐞... A recent RetailWire discussion ponders whether Walmart can take on Trader Joe's with its latest private brand launch, bettergoods. My take was that the brand seemed more Target-esque (shades of Good & Gather) and that it was about time Walmart upped the ante with a "better" private brand in grocery. This weekend, I headed to the freezer to grab my new favorite plant-based ice cream only to find I was out of it. Keep in mind that 1. I'm plant-based but wasn't always. I know the standards analogs need to meet. 2. I've been hitting this ice cream several times per week. It's rich, not too sweet, with a perfect consistency, even after days in the home freezer. 😋 I started backtracking to remember where I bought it. Was it Whole Foods? Fresh Market? I remembered the bright green packaging...very "Target" - that must be it (my more frequent jaunts to Target for plant-based goods still surprise me). I wasn't completely sure so I headed to the recycle bin. Mystery solved. It was - Walmart's "bettergoods" plant-based ice cream. 😯 Well played, Walmart. Well played! ✅ 👏

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It's not all Hype 🤖 Retail Week has named THG as one of the top 3 UK retailers leveraging adaptive AI! At THG, we've been using AI since 2016 to enhance customer experiences and streamline our processes way before all the hype. From smarter search functionalities to influencer revenue forecasting, we're seeing significant benefits across the board. Proud to be part of a team that's leading the way in AI innovation. Check out the report for exclusive insights from industry leaders and experts. #RetailInnovation #AdaptiveAI #THG #AIAdopters @RetailWeek

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Ulta Beauty's recent Q1 earnings report highlights a significant shift in the beauty retail landscape, suggesting that the industry may be entering a period of moderation following years of explosive growth. While Ulta saw a modest 3.5% increase in net sales and a 1.6% rise in comparable store sales, these figures represent a slowdown compared to previous quarters. CEO Dave Kimbell attributed this deceleration to intensified competition and changing consumer preferences. Despite new brands and strong engagement with luxury products, Ulta experienced mid-single-digit declines in makeup sales, a sign that last year's growth surge is tapering off. This shift is not unique to Ulta; the broader beauty sector is grappling with similar challenges, as indicated by rising competition from online platforms like Amazon and successful in-store collaborations such as Sephora within Kohl's. Do the trends Ulta reference point to a potential industry-wide slowdown as inflation and economic pressures mount, impacting consumer spending habits even in the resilient beauty category? The phenomenon known as the "lipstick effect"—where consumers continue to purchase small luxuries during economic downturns—appears to be losing some of its protective power. Ulta's strategic adjustments, including lowering annual sales guidance and planning new brand collaborations, aim to regain momentum. However, these measures reflect a broader recalibration within the beauty industry, signaling that even this previously robust sector is not immune to the evolving economic landscape and competitive dynamics. #BeautyTrends #UltaBeauty #CosmeticsIndustry #MakeupSales #EconomicImpact #BeautyMarket #ConsumerTrends #RetailGrowth #InflationImpact #LipstickEffect

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eCommerce & CPG Strategy: What happened to Kohls? Terrific visual and write up by Neil Saunders below. Key Theme: (1) 🔐($2.3B) — “Kohl's sales have shrunk by $2.3 billion since 2019. That’s a pretty terrible number given consumer spending on retail rose by a dramatic $1.3 trillion over the same period.” Fun Facts: (13) Where Kohl’s lost customers and now shop instead… ✈️ TJMaxx — ~28% ✈️ Target — ~22% ✈️ Ross Stores, Inc. — ~18% ✈️ MARSHALLS LLC — ~18% ✈️ Amazon — ~18% ✈️ Homegoods — ~16% ✈️ Walmart — ~15% ✈️ Nordstrom Rack — ~13% ✈️ JCPenney — ~12% ✈️ Costco Wholesale — ~10% ✈️ Burlington Stores, Inc. — ~9% ✈️ DICK'S Sporting Goods — ~9% ✈️ Wayfair — ~8% See Neil’s full post: 👇🏼 “The Kohl’s losses are a combination of existing customers spending less and the complete defection of some shoppers. Over the past five years, Kohl’s has lost 1.3 million customers: people who used to visit Kohl’s, but now they don’t. Most of these folks still buy things so it’s interesting to see where they’re now shopping, or shopping more at, instead of Kohl’s. The diagram below traces the defections. The most notable thing is the gains being made by off-price retailers. TJX – with its TJMaxx, Marshalls, and HomeGoods banners – is picking up a lot of trade. Ross, Nordstrom Rack, and Burlington are also in the mix. It’s no wonder off-price is doing so well when it’s gaining so many customers from chains like Kohl’s. What’s also notable is that online specialists don’t dominate. Amazon has picked up some trade, as has Wayfair, but neither are the main beneficiaries of Kohl’s woes. This underscores that the very simplistic narrative of ‘online killed…” is often far from the truth. It is also significant that Costco makes an appearance. Costco is a silent assassin. Many retailers don’t have it on the radar for non-food; but the reality is that Costco has a formidable non-food business. Retailers like Kohl’s don’t underperform because one large enemy comes in and swoops away all the custom. Their substantial loss of trade comes from many players nibbling away at their sales and market share.” #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin #thecpgview

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Putting yourself in the shoes of your dream retailer can yield an understanding for their priorities. Each year, major U.S. retailers open a crucial window to evaluate new and established brands. This is your golden opportunity to pitch to buying teams. Retail Insight: Product resets in retail are both time-consuming and costly for retailers. Store teams continue to do the things they always do: – Restocking shelves – Serving customers – Maintaining store cleanliness Buying teams are also inundated with extra work: – Creating new blueprints for stores to lay out the new items – Meeting with 100+ brands that all have exciting newness to share – Landing on a strategy that will yield growth Major resets also involve: – Printing new shelf labels – Rearranging product placements – Managing discontinued items – Communicating big bets and strategy from corporate to stores These resets can evoke mixed feelings among retail teams: • Excitement about new products and the potential growth they bring. • Anxieties over the additional workload. Why am I sharing this? Because timing is important, you get one window annually to pitch your brand at big retail. So when you approach the retailers treat it like this is your one shot. Prepare your pitch → Nail it. Share your brand purpose → Inspire them. Understand what it takes to be successful →  Make them believe in you. Take this opportunity to show buyers all of the things your brand has done. Shine bright. PS - Have you pitched to a retailer? Share your experience in the comments. – 👋🏾 Hi, I’m Monique, a former retail buyer turned beauty industry advisor who helps emerging brands ready to scale at big retail. If you are ready to scale and invest, book a discovery call, and let’s see if we can work together.

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Alexa, give me an affirmation! In the true nature of accessibility, we are proud that Keys Soulcare is the first beauty brand to bring an immersive soulful experience through Amazon Alexa. This first-of-its-kind activation is an exciting step in our mission to honor the connection between skin and soul, and help people create empowering beauty rituals that nurture their whole selves. As humans, we are constantly being pulled in different directions and we often prioritize other things above what is most important, ourselves. Taking a moment for our minds, bodies and souls gives us the fuel to stay grounded and harness our own power. When we created Keys Soulcare with Alicia Keys, we centered the brand’s philosophy around caring for the whole self — inside and out, skin and soul. Through rituals and affirmations, the brand goes beyond beauty. What I have picked up on this journey with Alicia, and turned into a habit, are daily affirmations. This simple practice of starting your day by speaking kindly to yourself in the mirror has unlocked new superpowers within me. Alicia exudes life, light and energy wherever she goes, and with Alexa, Alicia can connect with our community in positive and authentic ways. The millions of Echo device users can now invite Alicia into their homes, bringing positive energy and good vibes through inspiring words, music, beauty and skincare tips narrated by Alica herself. As Alicia says, "There is so much power in a voice – and this experience puts time in your day to take care of you while having some fun." There’s no better way to start your day than with an empowering daily affirmation. Courtesy of Alexa, you can wake up with Alicia as she reminds you that you own your power, have permission to glow and deserve to nourish your soul on a daily basis. Ask Alexa! Here’s just a few of the questions you can get answered from Alexa once the Keys Soulcare theme is enabled: “Alexa, find my skincare ritual” “Alexa, give me an affirmation” “Alexa, get ready with Soul” “Alexa, give me a Soulcare tip” “Alexa, what time is it?” “Alexa, set a 9:00 am yoga alarm” “Alexa, set a 30-minute self-care timer” “Alexa, remind me to reflect every day” “Alexa, shop for Keys Soulcare” From now until the end of August, try it out by saying "Alexa, enable the Keys Soulcare theme" and get ready to awaken your light from the inside out ✨✨✨

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Love this NSQ by Rachel Brown in Beauty Independent. While one size never fits all, there is an emerging trend with more nascent brands looking to bring in executive teams and a founder empowering the team to run the day-to-day while the founder exploits their superpower. At True Beauty Ventures, we are firm believers in identifying and enhancing a founder’s superpowers. It is one of the first things we try to assess when getting to know a brand. Part of this exercise requires understanding a founder’s strengths and weaknesses and where their strengths can most positively impact the brand and business while aligning with their interests and passions. In the article, Cristina Nuñez, co-founder and partner at True Beauty Ventures, emphasizes that appointing C-suite executives early can greatly benefit emerging beauty brands. She highlights that early leadership helps to establish a clear strategic direction, operational efficiency, and strong investor relations. Nunez notes that experienced executives can drive growth and navigate the complexities of the beauty industry effectively, which is crucial for startups aiming for long-term success and market differentiation.

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