David Fortino

In this two-part webinar, we'll have Natalie Stezovsky, Vice President at Influence & Co., discuss how to create high-quality content that motivates publishers to publish, and readers to share; and David Fortino, SVP Audience and Product at NetLine Corporation, shares the findings and tactical takeaways that emerged from the 2018 State of B2B Content Consumption and Demand Report for Marketers.

Extracting insights from Influence & Co.'s 2018 State of Digital Media Report, Natalie has… Show more

In this two-part webinar, we'll have Natalie Stezovsky, Vice President at Influence & Co., discuss how to create high-quality content that motivates publishers to publish, and readers to share; and David Fortino, SVP Audience and Product at NetLine Corporation, shares the findings and tactical takeaways that emerged from the 2018 State of B2B Content Consumption and Demand Report for Marketers.

Extracting insights from Influence & Co.'s 2018 State of Digital Media Report, Natalie has tips and tricks on how to pitch content to editors for publication. Since high-quality content doesn't just stop with publication, you'll also learn how to optimize your content for shareability. Furthermore, David will explain how you can initiate or revive your B2B content strategy through smarter targeting based on the real behavior and preferences of actual users from the NetLine network. David will also share a recent client success story, where content syndication lead generation helped an e-Learning brand achieve over 1,500% ROI in only five months. Show less

In this session, David Fortino, SVP of Audience and Product at NetLine, will discuss his observations on content consumption and demand based on findings from the company's 2018 State of B2B Content Consumption and Demand Report. Fortino will dissect some of the stand-out data, such as consumption gap trends with C-level professionals and the significance of appealing to the larger active audience comprised of Individual Contributors.

The webcast will also feature Valerie Riley, Director… Show more

In this session, David Fortino, SVP of Audience and Product at NetLine, will discuss his observations on content consumption and demand based on findings from the company's 2018 State of B2B Content Consumption and Demand Report. Fortino will dissect some of the stand-out data, such as consumption gap trends with C-level professionals and the significance of appealing to the larger active audience comprised of Individual Contributors.

The webcast will also feature Valerie Riley, Director of Marketing for ITProTV, who will share her experience and perspective on the efficacy of content syndication. Show less

If you're interested in capturing high-value leads and improving relations between sales and marketing, this webinar offers practical advice and tactics to improve your lead generation campaigns.

David Fortino of NetLine discusses how to optimize targeting and leverage disruptive content that motivates prospects to think differently.

In part one, "Find Your Disruptive Story/Focus on Situations Not Personas," of this two-part live webinar, Chief Strategy Officer, Tim Riesterer, from Corporate Visions Inc. will articulate why it's integral for today's marketer to find their disruptive story in hopes of driving success. Leveraging content for demand generation programs can help overcome the status quo bias, but it often fails to disrupt. "The reasons why people stick with the status quo are well known," says Tim Riesterer, an… Show more

In part one, "Find Your Disruptive Story/Focus on Situations Not Personas," of this two-part live webinar, Chief Strategy Officer, Tim Riesterer, from Corporate Visions Inc. will articulate why it's integral for today's marketer to find their disruptive story in hopes of driving success. Leveraging content for demand generation programs can help overcome the status quo bias, but it often fails to disrupt. "The reasons why people stick with the status quo are well known," says Tim Riesterer, an expert in helping companies find their stories. "Demand gen messaging must deliberately address the causes of status quo thinking."

In part two, "Marketing Beyond the C-Suite / Get the Most Out of Your Content Distribution," SVP Audience and Product, David Fortino, at NetLine Corporation will share his perspective on the current state of demand generation as it relates to effective lead gen campaign targeting strategies. David will emphasize the pivot organizations and marketers are failing to make, and expand on targeting today's buying committee. These findings are based on NetLine's 2017 industry-based research series, and will also offer real-world examples in how to properly align your content campaign strategy with your lead gen goals.

The subject matter covered during this webinar has been directly inspired by the "9 Experts Rethinking Demand Generation" NetLine and MightyGuides co-sponsored eBook with Mighty Guides. Show less

So many of us marketers, myself included, continue to kid ourselves when they measure the effectiveness of their efforts. We can easily see a few sign ups here, a few views there, and top it off with social engagement from an "influencer" and we feel we are winning! But often we find at the end of the day that we did not sell one more product or drive revenue to the business in any way.

The answer for some marketers it to just push more content that over promises with headlines and… Show more

So many of us marketers, myself included, continue to kid ourselves when they measure the effectiveness of their efforts. We can easily see a few sign ups here, a few views there, and top it off with social engagement from an "influencer" and we feel we are winning! But often we find at the end of the day that we did not sell one more product or drive revenue to the business in any way.

The answer for some marketers it to just push more content that over promises with headlines and under delivers with value. The notion is if they can just get more attention and hook them in for their contact information, then they will leave it to sales to convert. However, like Newell states in the show, "if you get the customers the first time but don't deliver, it will be hard to get them the second time."

Getting your message out is hard, and generating leads from content is even harder. For David and Newell, two executives in the marketing industry, they have faced these challenges and more for decades. In this episode, we learn a little more about the products that NetLine and Fabl offer to marketers, sales folks, and creatives to allow them to collaborate on amazing content and generate leads with that content. Show less

Being a better marketer means taking a critical eye to the programs and tactics you run within the context of the audience you are attempting to attract, engage, qualify and convert, to diagnose performance and identify and prioritize improvements for that prospect-specific marketing effort.

In this two-part on-demand webinar, Jason Hekl former VP of Demand Services at Sirius Decisions, co-host of the popular Marketing Milestones podcast, and co-founder of Marketing Converts and Heather… Show more

Being a better marketer means taking a critical eye to the programs and tactics you run within the context of the audience you are attempting to attract, engage, qualify and convert, to diagnose performance and identify and prioritize improvements for that prospect-specific marketing effort.

In this two-part on-demand webinar, Jason Hekl former VP of Demand Services at Sirius Decisions, co-host of the popular Marketing Milestones podcast, and co-founder of Marketing Converts and Heather Vaughan, Manager of Demand Generation at InfoBlox, teach you how to run funnel diagnostics on your demand generation program, follow-up by an inside look at how to create a strategic and tactical content program from myself. Show less

How to Strategically Target Your Content and Lead Generation Campaigns to Disrupt the Status Quo and Facilitate the Sale.

NetLine Corporation teamed up with Mighty Guides to publish this important resource for B2B marketers. Hear from nine top demand generation experts as they share how to identify and nurture true high-value prospects with content-based strategies. The eBook features a collection of essays based upon discussions with thought leaders, including: Tim Riesterer of… Show more

How to Strategically Target Your Content and Lead Generation Campaigns to Disrupt the Status Quo and Facilitate the Sale.

NetLine Corporation teamed up with Mighty Guides to publish this important resource for B2B marketers. Hear from nine top demand generation experts as they share how to identify and nurture true high-value prospects with content-based strategies. The eBook features a collection of essays based upon discussions with thought leaders, including: Tim Riesterer of Corporation Innovations, Brent Adamson of CEB (Gartner), David Fortino of NetLine, and more. Learn fresh approaches to demand gen content creation and lead nurturing in this two-part eBook:

Part 1. Content That Converts: Learn how to use disruptive content to sell change. If customers aren't ready for change, they will not buy.

Part 2. Lead Gen and Nurturing Strategies: Learn how to market beyond the C-Suite, which is critical because non-C-Suite employees have twice the influence on buying decisions as their C-Suite bosses.

The essays show that nurturing key people in the buying group—the Mobilizers—requires new content tools, different messaging strategies, and new lead nurturing methods. They offer practical advice and actions you can take to improve your demand gen game. If you're interested in capturing high-value leads—not to mention improving relations between sales and marketing—you will appreciate what you find here. Show less

This eTrigue Expert Series Webinar covers important tactics for attaching your content to guaranteed quality lead generation featuring NetLine Corporation.

Lead Generation has been reported as the top goal for B2B marketers in 2017, with content marketing cited as a leading conduit for success. Unfortunately, many marketers are still struggling to connect the dots between content marketing and lead generation, specifically when it comes to content promotion and… Show more

This eTrigue Expert Series Webinar covers important tactics for attaching your content to guaranteed quality lead generation featuring NetLine Corporation.

Lead Generation has been reported as the top goal for B2B marketers in 2017, with content marketing cited as a leading conduit for success. Unfortunately, many marketers are still struggling to connect the dots between content marketing and lead generation, specifically when it comes to content promotion and distribution.

NetLine Corporation SVP of Audience and Product, David Fortino, compares and contrasts content-based campaigns with cost-per-impression, cost-per-click, and flat rate pricing models and discusses how attaching your content to performance-based campaigns will increase success rates for marketers. Show less

As a B2B marketer you’re constantly under fire. Between your executive team debating your budget to the sales team demanding BETTER leads and MORE opportunities, it’s like the hunger games out there. Now more than ever, demand generation and content marketers are worried about failing to meet lead-based goals. Lucky for you, I have three new research-based insights to help improve your strategy and ensure that you don’t under-deliver on your lead generation goals to drive pipeline development… Show more

As a B2B marketer you’re constantly under fire. Between your executive team debating your budget to the sales team demanding BETTER leads and MORE opportunities, it’s like the hunger games out there. Now more than ever, demand generation and content marketers are worried about failing to meet lead-based goals. Lucky for you, I have three new research-based insights to help improve your strategy and ensure that you don’t under-deliver on your lead generation goals to drive pipeline development. After implementing these changes, everyone at your company will be singing your praises versus slashing your budget. Show less

In the latest episode of the Marketing Milestones Podcast, NetLine’s David Fortino sat down with podcast host, Jason Hekl, to discuss innovative new strategies for maximizing the value of your content syndication programs.

On the heels of the launch, David Fortino, Senior Vice President of Audience and Product at NetLine Corporation, spoke exclusively to MarTechSeries to provide insights on the product

#ContentChat hosted by Spin Sucks. I had the pleasure of answering answered top questions to debunk lead generation misconceptions for B2B marketers. While lead generation was the focus, content marketing was the key element to this discussion.

In addition to the great questions by Erika Heald, many marketers joined from across the globe with their own feedback and questions. Shout outs are in order for Dennis Shiao, Matt Heinz, Debi Norton, Jeff Reno and so many more people who… Show more

#ContentChat hosted by Spin Sucks. I had the pleasure of answering answered top questions to debunk lead generation misconceptions for B2B marketers. While lead generation was the focus, content marketing was the key element to this discussion.

In addition to the great questions by Erika Heald, many marketers joined from across the globe with their own feedback and questions. Shout outs are in order for Dennis Shiao, Matt Heinz, Debi Norton, Jeff Reno and so many more people who participated and made this twitter chat a very fun and informative hour. Show less

Arguments and observations aimed at driving Marketers to rethink the target criteria for their various content marketing initiatives.

The MTS Martech Interview Series is a fun Q&A style chat which we really enjoy doing with martech leaders. With inspiration from Lifehacker’s How I work interviews, the MarTech Series Interviews follows a two part format On Marketing Technology, and This Is How I Work. The format was chosen because when we decided to start an interview series with the biggest and brightest minds in martech – we wanted to get insight into two areas … one – their ideas on marketing tech and two – insights into… Show more

The MTS Martech Interview Series is a fun Q&A style chat which we really enjoy doing with martech leaders. With inspiration from Lifehacker’s How I work interviews, the MarTech Series Interviews follows a two part format On Marketing Technology, and This Is How I Work. The format was chosen because when we decided to start an interview series with the biggest and brightest minds in martech – we wanted to get insight into two areas … one – their ideas on marketing tech and two – insights into the philosophy and methods that make these leaders tick. Show less

Your Marketing team has worked tirelessly over the past quarter constructing what they believe to be a pivotal and influential report. This report will be the foundation for the coming quarter’s Content Marketing strategy and more importantly demonstrate Marketing’s commitment to the Sales organization to drive net-new leads via thought leadership. All is well in the world right? Yeah, ok....

It's 2017 & every CMO is promising their CEO mountains of Glengarry #leads for their #sales org. to close. Sound familiar? Read this.

This week, in Episode 277 of the B2B Growth Podcast host James Carbary interviewed David Fortino, SVP of Audience and Product at NetLine Corporation. The interview focused on examining the buying committee of today and setting new expectations on C-suite engagement.

Fortino shared important insights from a recent content consumption report by NetLine Corporation with key takeaways to aid all B2B marketers in their demand generation journey.

In addition to the growth of the buying… Show more

This week, in Episode 277 of the B2B Growth Podcast host James Carbary interviewed David Fortino, SVP of Audience and Product at NetLine Corporation. The interview focused on examining the buying committee of today and setting new expectations on C-suite engagement.

Fortino shared important insights from a recent content consumption report by NetLine Corporation with key takeaways to aid all B2B marketers in their demand generation journey.

In addition to the growth of the buying committee, Carbary and Fortino discussed the strategy for producing and packaging the right types of content for your target audience. Fortino described the trends found in the types of content consumed by professionals and how they differ by job level. Show less

David Fortino, Senior VP of Audience and Product at the NetLine Corporation, joins the Content Pros Podcast to share his approach to achieving lead gen success with content distribution and personalization in the episode, "Why Content Distribution Matters More Than Curation."

In This Episode:

Why the quality of lead gen no longer means acquiring appropriate contact information
How aiming for personalization leads to gathering data that drives content that converts
… Show more

David Fortino, Senior VP of Audience and Product at the NetLine Corporation, joins the Content Pros Podcast to share his approach to achieving lead gen success with content distribution and personalization in the episode, "Why Content Distribution Matters More Than Curation."

In This Episode:

Why the quality of lead gen no longer means acquiring appropriate contact information
How aiming for personalization leads to gathering data that drives content that converts
Why taking your content to the next level of personalization means moving beyond personas
How relevant content shaped by data and client insights leads to positioning your brand ahead of the competition

Listen in as David Fortino explains why content distribution is no longer an afterthought and why it is just as important as content curation, "Why Content Distribution Matters More Than Curation." Show less

Sales Pipeline Radio host Matt Heinz caught up with NetLine's David Fortino to discuss the latest trends for B2B marketers in content marketing, lead generation strategy, audience targeting and more in Episode 32: Demand Generation Trends Today - Q & A with David Fortino. The 30 minute radio show is a fast-paced interview filled with actionable advice, best practices and more for B2B sales and marketing professionals. Fortino, SVP of Audience and Product at NetLine Corporation, shared his… Show more

Sales Pipeline Radio host Matt Heinz caught up with NetLine's David Fortino to discuss the latest trends for B2B marketers in content marketing, lead generation strategy, audience targeting and more in Episode 32: Demand Generation Trends Today - Q & A with David Fortino. The 30 minute radio show is a fast-paced interview filled with actionable advice, best practices and more for B2B sales and marketing professionals. Fortino, SVP of Audience and Product at NetLine Corporation, shared his experience in reaching targeted and contextually relevant audiences through strategic relationships and channel partnerships—as well as the role NetLine is playing within the demand generation mix for B2B marketers. Show less

August 8, 2016 /Traffic and Leads Podcast/ - One-Click Lindsey, host of the Traffic and Leads Podcast, interviewed David Fortino, SVP of Audience and Product at NetLine Corporation, to learn why it's important to attach forms to your company's content and how to find the distribution channels.

With more than fifteen years of experience managing the creation of content distribution, audience monetization, as well as digital marketing and targeting platforms David shares his… Show more

August 8, 2016 /Traffic and Leads Podcast/ - One-Click Lindsey, host of the Traffic and Leads Podcast, interviewed David Fortino, SVP of Audience and Product at NetLine Corporation, to learn why it's important to attach forms to your company's content and how to find the distribution channels.

With more than fifteen years of experience managing the creation of content distribution, audience monetization, as well as digital marketing and targeting platforms David shares his recommendations for developing an advanced lead generation strategy.

What You'll Learn:

What is knowledge collateral.
The cost per lead for your business and exposure.
Why it is very important to treat your clients with respect and be patient.
Why you need to give a consumer time after downloading content from you.
Why it is important to nurture your email list.

Listen to the interview now at: Traffic and Leads Podcast. Show less

In Episode #344, Nathan interviews David Fortino, who discovered NetLine aged 26 and convinced the CEO to hire him. He’s now the head of Audience Development and has developed the Rev Response customer distribution network. Tune in to hear the inside story on the net’s biggest B2B lead generation and content publishing business.

My contribution was limited to one article.

In a live panel discussion, experts from Bulldog Solutions, Frost & Sullivan and NetLine discussed the nuts and bolts of content creation, including where to find it, how to re-purpose it and when to kill it.

On-demand Webinar: How to Cure the Content Headache

Lead nurturing and marketing automation are proven ROI machines...and they need to be fed from a deep well of content you probably don't have. In this on-demand Webinar, an expert panel explains how to get it.

Why should it be accepted that the only way to generate revenue for your site is to bombard your audience with ads that your audience eventually ignores?