About
Articles by Cory
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Where Does Brand Storytelling Go From Here (Or How Can AI Make Your Brand Storytelling Work Better For You)?
Where Does Brand Storytelling Go From Here (Or How Can AI Make Your Brand Storytelling Work Better For You)?
By Cory Treffiletti
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What's The Future Of Engagement Metrics (or How Do You Measure An Ad That Nobody Saw)?
What's The Future Of Engagement Metrics (or How Do You Measure An Ad That Nobody Saw)?
By Cory Treffiletti
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Mastering AI-Powered Video Advertising: Best Practices and Pitfalls to Avoid
Mastering AI-Powered Video Advertising: Best Practices and Pitfalls to Avoid
By Cory Treffiletti
Activity
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New: I spoke with former San Francisco 49ers quarterback Colin Kaepernick and his plans for his startup Lumi AI after raising $4M in funding, and…
New: I spoke with former San Francisco 49ers quarterback Colin Kaepernick and his plans for his startup Lumi AI after raising $4M in funding, and…
Liked by Cory Treffiletti
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#Marketers: Did you know these three ways to integrate #generative #AI into #advertising and #marketing strategies? • Achieve #hyperpersonalization…
#Marketers: Did you know these three ways to integrate #generative #AI into #advertising and #marketing strategies? • Achieve #hyperpersonalization…
Liked by Cory Treffiletti
Experience & Education
Volunteer Experience
Publications
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Original Digital
OriginalDigital.org
A place for free thinking and connecting disparate dots. Think differently.
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Internet Ad Pioneers: The stories of the unsung people behind the birth and growth of the internet ad industry
Amazon.com
This is a story about the people who built, grew and led the Internet advertising business from inception. Not everyone was included, but there are probably a number of people in here who you may not have known - they are the unsung!
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Media Insider, Mediapost
Mediapost Communications
A weekly column on wednesdays about the marketing and advertising business, since 2000.
Honors & Awards
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LinkedIn CMO Top 50 (#14)
Brandon
Very honored to be included in such an amazing list of incredible CMOs across a wide variety of companies. I was awarded #14 and given the description of “resourceful”.
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SFBIG - Hall Of Fame BIG Star
San Francisco Bay Area Interactive Group (SFBIG)
Awarded the Hall Of Fame BIG Star in 2017, joining an exclusive list of past recipients recognizing excellence in the digital advertising and marketing field.
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Author of "Internet Ad Pioneers"
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Internet Ad Pioneers: The Stories Of The Unsung People Behind The Birth And Growth Of The Internet Ad Industry. This book, a collection of narrative interviews, shares the stories, key challenges, important milestones and impact of specific moments that helped to shape the Internet advertising business. Some of these are people you may know very well, and some of them you don't. Some have run global advertising agencies and some have led marquee start-ups that you use every day. All of them…
Internet Ad Pioneers: The Stories Of The Unsung People Behind The Birth And Growth Of The Internet Ad Industry. This book, a collection of narrative interviews, shares the stories, key challenges, important milestones and impact of specific moments that helped to shape the Internet advertising business. Some of these are people you may know very well, and some of them you don't. Some have run global advertising agencies and some have led marquee start-ups that you use every day. All of them have left their mark on what is now one of the fastest growing categories of business in the world. Without their leadership, knowledge, and most of all their passion for doing something new, none of this would have ever happened. It's the story of the Internet advertising business, as told by the people who grew the Internet advertising business. It's the story of the people behind the technology. If you work in Internet advertising, it's a story you will want to hear. The interviews in the book include the following people: Rick Boyce Rick Parkhill Steven Comfort David Carlick Tim McHale Sarah Fay Doug Weaver Joe Mandese Gian Fulgoni Bruce Carlisle Jeff Minsky Jack Myers Maggie Boyer-Finch Rishad Tobaccowala Mitch Joel Susan Bratton Tom Bedecarre Scot Mclernon Dave Yovanno Scott Heiferman Seth Goldstein Nick Pahade Kate Thorp Dave Morgan John Durham Gayle Meyers Greg Stern David Verklin Larry Kramer Rich Lefurgy Bob Heyman.
http://www.amazon.com/Internet-Ad-Pioneers-Stories-Industry/dp/1461091624/ref=sr_1_1?ie=UTF8&qid=1393346213&sr=8-1&keywords=treffiletti -
Founding member of the Newhouse Network Board of Directors
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A board for the Newhouse school at Syracuse University that helps students and alumni work together in their careers.
Organizations
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CMG Studios
Advisor
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The CMO Collaborative - Austin
C0-President, Austin
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IAB Data Center of Excellence
Founding Board Member
-Helping to lead the initiatives around data excellence, quality and utilization for the interactive advertising industry.
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IAB Data Center of Excellence
Board Member
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Acceleprise San Francisco
Mentor
-Provides mentorship, advice and guidance for start-ups incubating within Acceleprise SF.
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Ad Council
Board Member
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Join now to viewMore activity by Cory
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Super proud of Rembrand and our team!
Super proud of Rembrand and our team!
Liked by Cory Treffiletti
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Thanks to Cory Treffiletti for the chat! No matter what marketing role I’m in, #ProductMarketing will always be my first love. It’s not for everyone…
Thanks to Cory Treffiletti for the chat! No matter what marketing role I’m in, #ProductMarketing will always be my first love. It’s not for everyone…
Liked by Cory Treffiletti
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A fun conversation with Rachel Macik about the DNA of a great Product Marketer. Building content and relationships are at the core, and Rachel is…
A fun conversation with Rachel Macik about the DNA of a great Product Marketer. Building content and relationships are at the core, and Rachel is…
Shared by Cory Treffiletti
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Our first release of Rembrand AI Studio. Now content creators, in a fully self-service fashion, can place 2D and 3D animated creatives within their…
Our first release of Rembrand AI Studio. Now content creators, in a fully self-service fashion, can place 2D and 3D animated creatives within their…
Liked by Cory Treffiletti
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So thrilled to be presenting in a debate-style session with Tara McCommons of LinkConnector on the value of coupon and cashback sites at Affiliate…
So thrilled to be presenting in a debate-style session with Tara McCommons of LinkConnector on the value of coupon and cashback sites at Affiliate…
Liked by Cory Treffiletti
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Innovation is more than something you check off on a box. It requires a mindset change, and that is often overlooked.
Innovation is more than something you check off on a box. It requires a mindset change, and that is often overlooked.
Shared by Cory Treffiletti
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I really enjoyed seeing the three short films Marriott Bonvoy created and showcased last night BrandStorytelling . One in particular was about a…
I really enjoyed seeing the three short films Marriott Bonvoy created and showcased last night BrandStorytelling . One in particular was about a…
Liked by Cory Treffiletti
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🎉 Just hit 7K followers! 🎉 Thank you all for your incredible support and engagement. Here’s to reaching new heights together. Road to 10K…
🎉 Just hit 7K followers! 🎉 Thank you all for your incredible support and engagement. Here’s to reaching new heights together. Road to 10K…
Liked by Cory Treffiletti
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#AI promises to revolutionize #advertising, but don't get caught up in the hype! AI in video #marketing requires meticulous thought: • Deep audience…
#AI promises to revolutionize #advertising, but don't get caught up in the hype! AI in video #marketing requires meticulous thought: • Deep audience…
Liked by Cory Treffiletti
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