“I have worked with many professionals throughout my journey, but Carla was a unique one to work with. She is knowledgeable in expertise and innate leadership qualities. She has expertise and knowledge in the field, and the way she handles the clients is genuinely remarkable. Her work ethics are pristine, and she is easily adjustable to a given situation. Her firm approaches to handling conflicts in the team, ability to go out of her way to help others made her stand out. Carla is one of the most dedicated professionals I’ve worked with and is willing to put that extra help whenever you need it. She knew my qualities and pushed me to work on it to make it better. I recommend Carla as a senior needed for everyone who is looking to make themselves better and to a company that needs a transformational leader pegged on core values. Given an opportunity, I would choose to work with her again and again.”
About
I am a connector of…
Contributions
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How can you use video to educate your audience about your industry?
I am a storyteller. I create connection and community in and out of my world of work. I like to believe I can paint a picture with my words--and ye there are scenarios where nothing facilitates/sparks inspired action like the medium of VIDEO.
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How do you encourage storytelling and diversity in your team?
Diverse stories require diverse teams. Full stop. Sure, one can employ 'research, interview, regurgitate' as an approach to storytelling, yet, like the old timey American game of telephone, the end result will be diluted, muddled, and not as powerful as the original story. At its essence, storytelling connects us to humanity and our global world is a rich, layered, and DIVERSE one. It's pivotal our Teams reflect this diversity if our brand, non-profit, (insert your business vertical here), endeavors to tell stories to inspire action and response. Anyone can make a bullet point list of WHYs; gifted storytellers transform this 'list' into a rich, diverse fabric which sparks listeners' emotions and results in momentum toward the desired CTA.
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How do you encourage storytelling and diversity in your team?
Humans access learning in many ways yet the easiest of which is thru the art of storytelling. Internally we leverage the power of stories to create a strong company culture and to signpost the diverse lived experiences which make our Team vibrant & unique. The power of internal stories can be leveraged for everything from benchmarking performances to encouraging improvement & maintaining positive momentum. Storytelling is phenomenal as an external facing tool as well. Sales taps into its power through using their data to tell tales and word-weaving to communicate ideas and convey a sense of urgency. From internal community building to external leveraging of the Hero's Journey in sales/marketing --strong storytelling is pivotal to success.
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How do you encourage storytelling and diversity in your team?
BE CURIOUS! is written on a fading note affixed to my computer. No longer needed (or at least I like to think :-))--it was something relied upon during my early years of leadership. The time when even the most empathic among us can accidentally get focused on outcomes and not focused *enough* on the individuals executing the outcomes. As a marketer/Ethical Storyteller I rely on personal narratives in the work I do. I listen, ask, reflect, clarify: I treat the sharing of stories with me as the honor they are. I do the same with my Team. Beyond simply making time to hear them--Im fully present and engaged. I am fortunate to be part of a diverse global Team and strive daily to ensure each member feels valued for their unique path and story.
Activity
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🎉 A huge thank you to everyone who joined our Information Webinar today! We had an insightful discussion about the Nivishe Foundation’s Mental…
🎉 A huge thank you to everyone who joined our Information Webinar today! We had an insightful discussion about the Nivishe Foundation’s Mental…
Liked by Carla Birnberg
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As Matan celebrates #Disability Independence Day, we are taking a moment to reflect on the progress in disability rights and inclusion, and recommit…
As Matan celebrates #Disability Independence Day, we are taking a moment to reflect on the progress in disability rights and inclusion, and recommit…
Liked by Carla Birnberg
Experience & Education
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The Next Step Foundation
View Carla’s full experience
See their title, tenure and more.
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Licenses & Certifications
Volunteer Experience
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Member of the Board of Advisors
Matan Inc
Education
Matan believes when everyone is included, everyone benefits. As an organization Matan Inc. builds awareness and training for Jewish professionals to support all facets of disability inclusion.
Publications
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What You Can When You Can
Seal Press
What You Can When You Can (#wycwyc) is a book, a movement, a mindset, and a lifestyle—one that harnesses the power of small steps to let you achieve your health and fitness goals on YOUR terms. The #wycwyc (pronounced "wickwick") philosophy applies to anything and everything that contributes to a healthy, happy life: nutrition, exercise, physical and mental rejuvenation, and so much more.
Other authors -
Projects
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Esther Perel (Psychotherapist, Relationship Philosopher) Content Creator
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Recommendations received
6 people have recommended Carla
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I got to spend last week in #Malawi at a gathering organized by Segal Family Foundation. It was great to meet with and learn from so many leaders…
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