Arica McKinnon

An evolving digital landscape has led to some new stategies for how communicators can most successfully manage the reputation of the brands they represent -- Ronn Torossian, 5WPR Chairman and Founder, 5WPR https://odwpr.us/44DT29H

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Generative AI dominates the most recent Gartner Hype Cycle™ for Digital Marketing. And it’s putting marketing leaders’ roadmaps on a new trajectory even as rising costs and privacy concerns loom. See all three technology shifts at the forefront of the Hype Cycle. Gartner for Marketing & Communications | #GartnerMKTG #DigitalMarketing #AI

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In this insightful article from Adobe, they explore the importance of data-driven marketing and how it can elevate your business to new heights. At ADM Marketing, we specialize in harnessing the potential of data analytics to empower businesses like yours. With over 3 billion data points at our disposal, we're equipped to help you identify and target your most valuable customers with precision. Discover how data-driven marketing can revolutionize your approach and lead to more effective campaigns. https://lnkd.in/emFkvj3P #DataDrivenMarketing #MarketingStrategy 

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The latest issue of #theARF #JournalofAdvertisingResearch provides guidance for professionals transitioning from applied to theory-focused research, examines the relationship between advertising and a company's stock price, and more. It's available for all ARF members. #advertisingstrategy #marketingresearch #advertising

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Marketers at all levels spend 50% of their time collaborating with people outside their function, driving 15x higher burnout and 9x higher intent to leave amongst marketing teams. This upcoming webinar will help CMOs improve collaboration tactically, drive executive alignment and achieve goals. Register now. #GartnerMKTG #CMO #Marketing #Webinar

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Discover the key to turning your business into a high-performance marketing team.

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Want to boost sales while keeping marketing costs down? What if you could predict those prospects that are most likely to convert into customers and only market to those people? Propensity modeling helps forecast customer behavior using past data. This article explains how to predict which customers will convert, churn, or unsubscribe. At ADM, we use propensity modeling to help multi-unit businesses achieve exceptional sales growth. Discover how we can transform your marketing strategy with advanced predictive techniques. Read More https://lnkd.in/gr_C9MYC #DataDrivenMarketing #PropensityModeling #PredictiveAnalytics #MarketingStrategy

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According to Gartner, one of the key action steps for CMOs in 2024 is to build AI-enabled marketing teams. Leverage more CMO insights in Gartner for Marketing & Communications' latest leadership Vision eBook. #GartnerMKTG #Marketing #CMO

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Afternoon all ☀️ How to unlock the power data! 🔓 Heather Anding, Zeta's VP of Strategic Consulting, shares insights on identifying the most valuable customer attributes. Data access and activation remains a challenge for most marketers and was a hot topic for us at last weeks RetailJam and Advanced Email Conference events Here we look at how to sift through overwhelming data and enhance your digital programs with clear, measurable marketing objectives. #cdp #esp #zetaglobal

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The real challenge for marketers in 2024 isn’t constrained budgets or lean teams, it's the utilization of existing resources. Grab a copy of our latest report and gather insights from the most effective marketing teams.

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Read below for great insights from D'Arcy Lynch Toffolo on marketing automation.

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As with any innovation, executive leaders must understand the drivers and barriers that come with using generative AI. 2024 is the year of generative AI implementation for many the clients I work with. Love being able to share this research with everyone and hope that it helps your cross-functional teams!   Explore Gartner for IT's proven applications of GenAI to enhance your customer experience. #GartnerIT #CIO #GenerativeAI #CMO #GartnerMKTG

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With all the attention being paid recently (and rightfully) on data in a post-cookie future, I was actually somewhat surprised by the latest findings from Acoustic and Forrester Consulting. According to the 1,200-plus marketing professionals surveyed for the Strengthen Customer Retention And Engagement With Behavioral Data study, only 75% say collecting real-time data about a customer journey and buying experience is critical, while only 47% are even collecting the data. In other words, most aren’t collecting data, and a quarter don’t seem to think they need to. “[The] findings demonstrate that marketers continue to struggle with collecting and leveraging customer behavioral signals throughout the customer journey,” says Mark Cattini, Acoustic’s CEO. “Without the right technology and strategy in place, this gap will only grow as third-party cookies deprecate and marketers lose visibility into customer engagement.” The study found marketing automation to be the most challenging function (for 73%), followed by audience management and segmentation (69%), personalization of customer outreach (67%), analyzing customer data (66%), and reporting/ROI of marketing efforts (64%). “Much of their focus was on the start of the customer journey; they could take more advantage of touchpoints throughout the journey if they tracked more customer behavioral data,” the study says. “For example, across the board, respondents struggled with predictions. In order to reach the state where they are ready to predict customer behaviors and act upon those predictions, they need to make sure they are aware of what data they have and where it is located.” The study says once that data is collected, marketers need to consider a first-party “more holistic” data strategy that incorporates the metrics that capture the entire customer journey. “If marketers want to determine their customers’ buying patterns and propensity to continue to buy, they need to track more customer behavioral data from multiple stages in the customer journey to see the full picture clearly,” the study says. “To strategically factor in this valuable data across the rest of the customer journey, they must first collect and understand that data.” #customerjourney #realtimedata #datamarketing #marketingsoftware #marketingsignals #customerjourneysignals #publishing #publishingindustry #digitalpublishing #mediapublishing #digitalmarketing #digitalmediamanager #digitalmediamanagement #MarketingManager #MagazineManager (Photo Source: Acoustic)

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How are you turning early-stage interactions into real business outcomes? Join us for a collaborative session with Comcast Business at the Forrester B2B NA Summit on May 6th. We'll explore how signal-driven content syndication has directly impacted our revenue. What strategies have you found effective in building a stronger sales pipeline? We can't wait to continue the conversation during the session! Remember to add our sessions to your Forrester event app to join us at the event! #B2BMarketing #IntentSignals #ForresterB2B

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At a time when customer intelligence is critical to both marketing and commercial success, selecting data that offers the most value is crucial. Learn more about how Acxiom can help brands refine their data strategy:

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Generative AI is here. Is your workforce ready? Get tips on helping employees transition into the AI era in this post from Robert Half’s Jeff Weber. https://dy.si/P2yff

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As Workforce 4.0 unfolds, integrating technology and generative AI into everyday tasks will become increasingly important. Still, organizations must prioritize human-centric tasks to keep staff members engaged and satisfied. https://hubs.ly/Q02Bk9lF0

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