Amos Ductan

🚀 The 2024 CMO Intentions Study reveals that cross-functional alignment is essential for successful Martech integration. With 39% of CMOs highlighting the need for improved alignment and 40% emphasizing the importance of proving ROI, it's clear that collaboration and efficiency are key. Dive deeper into the findings and discover how to overcome integration challenges. #MarketingStrategy #CMO #Martech

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Want to make the most of your advertising? LinkedIn Advertising Solutions and LiveRamp have partnered to help brands measure campaigns accurately, gain valuable audience insights, and deliver personalized ads while keeping data secure. Learn how we do it!

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With this week's reveal of #Amazon Signal IQ for sell-side #data #matching to #audience #intent, #privatemarketplace #PMP have come front and center to mitigate #signal loss from cookie deprecation and unknown #predictive #modeling processes.

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As marketing accountability rises, companies are increasingly adopting Marketing Mix Modeling (MMM) solutions to assess the effectiveness of their marketing spend. At the same time, various digital publishers are developing open-source MMM capabilities to support marketing measurement. This article sheds light on Open-Source MMM and Internalization, emphasizing essential factors for a successful MMM initiative. https://lnkd.in/emMKjJ5K

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DPAA Study Outlines Trends and Growth Opportunities for U.S. Digital Out-of-Home Market, with 96% of Marketers and Agencies Planning to Increase or Maintain Spending in the Next 12 Months

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Check out Oracle Advertising's trends and #targeting tips to ensure your #MothersDay campaign is coming up roses. https://lnkd.in/gCmB4tes

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Want to make the most of your advertising? LinkedIn Advertising Solutions and LiveRamp have partnered to help brands measure campaigns accurately, gain valuable audience insights, and deliver personalized ads while keeping data secure. Learn how we do it!

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The future of media and entertainment starts now with @Amazon Web Services (AWS) Cloud. From content creation to distribution, AWS offers purpose-built services for every step in the media supply chain. Discover how AWS helps media companies innovate, simplify operations, and engage audiences like never before. Interested in revolutionizing your media business? Contact Bubble Cloud/ Bubble Social Media Marketing for expert insights.

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Don’t miss out on the digital revolution and the imperative for data-driven advertisers to embrace transformation. From investing in first-party data infrastructure to retooling technology —seize the moment and propel your business into the future. Read on for more: https://bit.ly/3UCj6i5 #DataDriven #DigitalTransformation #AdvertisingRevolution

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One of the most important consumer trends for advertisers to know about is loss of trust. This article on the OUTFRONT blog breaks down four other trends from our new report.

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Struggling to measure ROI across consumer touchpoints? You're not alone. Join Nielsen and Lyft at Cannes Lions for a deep dive into the importance of mapping ROI at every step of the consumer journey. Learn how understanding metrics beyond reach and frequency can fine-tune your campaigns and drive real results. 📈 Limited spaces available—request your invite now! https://bit.ly/3RdkN3p  #CannesLions #DigitalMarketing #ROI

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📢 June trend alert! Last month, we rounded up some of our favorite articles from The Atlantic, The Hill, Fast Company, AdExchanger, Ad Age, Digiday, TechCrunch, and more, including research from EMARKETER and Forrester that highlights top trends in marketing and adtech. Top themes include: 🛠 AI Challenges and Opportunities Despite the excitement, AI adoption is hindered by a lack of expertise and job displacement fears. However, 77% of agency leaders see GenAI as a major disruptor. According to Forrester, investing in AI literacy and training is crucial. 🔒 Data Privacy Legislation Efforts for a federal data privacy law face setbacks in the US. The EU's GDPR sets the global standard. Trust and transparency are essential for AI's success. 🕵️‍♂️ Leaked SEO Secrets Content creators and marketers! Key insights leaked from Google documents reveal what tried and true practices are still working and new strategies that are making waves. 🛍 Retail Media Boom According to eMarketer, retail media ad spend will hit $33.86B this year, doubling by 2028. Major retailers like Amazon and Walmart are leading the charge. 📣 Data Axle News We’ve expanded our enterprise solutions team, emphasizing our client-first approach and leveraging AI in our next-gen data management application, Audience360™. Stay tuned for more updates next month and visit our website for the latest news! 🚀 Thanks to the awesome journalists and researchers reporting on all of the hottest industry developments: Allison Schiff, AdExchanger; Jay Pattisall, Forrester; Rebecca Klar, The Hill; Matt Kalkins, TechCrunch; Ann Sachs, Ad Age; Li Lu, Digiday; Meaghan Yuen, eMarketer; Sebastian Gabel, Duncan Simester, and Artem Timoshenko, Harvard Business Review.

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One of the most common questions I get from podcasters is about programmatic ads. Here is a great overview from our team at True Native Media, Podcast Advertising Specialist.

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[AI + MARKETING] Lyftbridge.ai and the Agile Marketing Alliance are conducting a comprehensive survey to gather insights on how AI is reshaping our field. Your opinions and predictions will not only contribute to a broader understanding but will also help shape the strategies that marketing professionals around the world will adopt in the coming years. Provide your input: https://lnkd.in/gCQTs9ff #ai #marketing Paul Acito

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🌟 Exciting Developments in Digital Out-of-Home Advertising! 🌟 One of the most discussed topics at present in the OOH industry is certainly programmatic digital OOH (prDOOH). This is a real game-changer for advertisers looking to maximize their reach and impact across OOH 📈💡 Some great insight below from Jan V. our Head of Programmatic. #DigitalAdvertising #OOH #ProgrammaticAds #MarketingInnovation #AdvertisingTechnology

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According to our 2024 Annual Marketing Report, 70% of marketers plan to increase performance marketing spend at the expense of brand building. This shift may drive immediate results but risks undermining long-term brand health and sustainability. For future success, marketers must balance short-term gains with long-term brand investments, guided by holistic, data-driven measurement. #BrandMarketing

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Great conversation with Ian Michels! Some highlights: *️⃣ It’s much more of a human problem than an attribution problem; *️⃣ It’s not about the models that come with the tool, its how you’re getting everybody to agree with and understand the attribution data; *️⃣ Quality of data is a big challenge to using attribution; *️⃣ Everything goes better with great targeting On that last bullet -- your attribution reports are going to look a lot better when you filter them to your ideal customer profiles. Getting your ICPs right delivers huge benefits that extend well beyond attribution 🚀

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What are the top five media trends for advertisers to be aware of right now? Find out on the OUTFRONT blog.

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