ZoomInfo

The lines between brand awareness and demand generation are becoming increasingly blurred, but what does that mean for your marketing strategy? 🧐 Join Millie Beetham, Sr. Director of GTM Strategy & ZI Labs at ZoomInfo, and Sinehan Kerman, MBA, Sr. Director of Global Revenue Operations at TIS (Treasury Intelligence Solutions), for a thought-provoking discussion on the evolving role of brand generation in today's marketing landscape. ⬇️

Empathizing with your buyers is key to sales success. 🤝 🎥 Jen Allen-Knuth, Founder of DemandJen emphasizes the importance of understanding a prospect's needs and challenges. How do you know what problems a potential buyer is facing? Try researching conferences related to their industry. By exploring session titles and descriptions, you can better understand the issues your buyer is focused on and align your solution accordingly. Watch below to learn how Jen puts this pro tip into practice. ⬇️

Does our CEO and Founder, Henry Schuck, actually read the Glassdoor reviews about ZoomInfo? Why, yes, he does. And they're not all positive. But if there's one thing Henry's learned throughout his time as CEO, it's that negative feedback is always an opportunity to try to improve. Watch this clip from #DemotedLive with Natalie (Corporate Natalie) and Ross Pomerantz (Corporate Bro), and laugh along with us as Henry reacts to some of the reviews. #DemotedLive

If you’ve tried everything to optimize your sales process but still fall short of growth targets, sales acceleration can help. 🏎️💨 Sales acceleration strategies and tools move prospects through the sales pipeline faster and more efficiently. With it, you can: • Give sales practical insights and increase productivity • Facilitate marketing and sales alignment • Enhance lead prioritization and outreach speed • Free up sales to focus on growth • Improve CRM data accuracy and actionability Here’s how to get started 👉 bit.ly/3Wxsk0h

What makes a great cold email? 🥶 📧 Sarah Brazier says it's all about continuity and relevance. 1️⃣ Ensure your email flows logically from the subject line to the call to action. 2️⃣ Do your research to justify why you're reaching out and why now. Watch the Sell Better Daily Sales Show below for more insights.

Trying to close a deal with an executive? Don't show up to a meeting without doing your homework first. 👨💻 Our CEO and Founder, Henry Schuck, recently joined Vengreso CEO and Founder, Mario. M. Martinez Jr.., on The Modern Selling Podcast to discuss the importance of personalizing your pitch when selling to the C-Suite. Listen to the full episode here ➡️bit.ly/3Wg72Tr

There's no doubt about it. Our customers are selling smarter and winning faster with ZoomInfo Copilot. 💪 ZoomInfo Copilot, our AI-driven solution for sellers, reduces the time spent on manual prospecting tasks and uncovers new opportunities in your accounts. The result? More productive sales reps who can focus on doing what they do best — selling. Learn more on the blog ➡️ bit.ly/3W9uyl1 #ZoomInfoCopilot

Get up to speed on any account in 30 seconds with ZoomInfo Copilot. On the latest episode of In Your Corner, our CEO and Founder, Henry Schuck, shows how Copilot is changing the game for AEs and AMs. ZoomInfo Copilot makes meeting prep and account research simple — surfacing everything you want and need to know about an account. From recent engagements and key contacts to upcoming deals, Copilot's AI Account Summaries help frontline sellers prepare for any customer interaction. Have a question? Just click "Ask Copilot." See how it works. ⬇️ #ZoomInfoCopilot

Prospecting doesn't have to be painful. ZoomInfo Copilot connects you to the right buyers at the right time, eliminating questions about which leads you should prioritize and pursue next. Hear from Lightpath's Barrett Brown and Stephanie Dion on how Copilot helps them spend less time searching and more time selling. 👇