zMaticoo

📣 📣 Join Us at the zMaticoo Shanghai Lounge on July 26th 🎇 During this year's ChinaJoy #chinaJoy, zMaticoo #zMaticoo, in collaboration with Cyberklick #Cyberklick, TradPlus #Tradplus, and BeesAds #BeesAds, is excited to present the "Happy Hours". 🥂 We offer you a spacious and comfortable place to rest. Engage in discussions with industry pioneers and avid gamers about the latest trends in the gaming industry, or simply enjoy a moment of tranquility. Additionally, discover the latest growth strategies we have in store for you. 📍 On July 26th, at the Meilan Hall, 2nd floor of the Kerry Hotel Pudong, Shanghai, join us for a summer gathering of old friends at the "Happy Hours". We look forward to seeing you there! 👏 #mobilegame #programmaticads #monetization #chinajoy #shanghai

📣 With the empowerment of a new wave of AI technology, programmatic advertising is continually pushing the limits of traditional advertising effectiveness and redefining the future of commercialization in the AI era. However, as market homogenization intensifies, how to effectively enhance user lifecycle value and monetization efficiency has become a core concern for developers. Recently, the launch of the new zMaticoo SDK has brought new solutions to this issue. 💪 🔔 The new version of the SDK introduces six major features to help developers achieve efficient monetization: 👏 1️⃣ Compatibility with more ad formats 2️⃣ Significant improvements in ad loading and response speeds 3️⃣ Over 20% increase in revenue through gray A/B testing 4️⃣ Substantial improvement in traffic utilization 5️⃣ Comprehensive optimization of stability and security 6️⃣ Comprehensive technical support and services 💡 Currently, digitalization has become the main driver of economic growth. In the future, zMaticoo will continue to utilize advanced algorithms and AI technology, diversified integration methods, rich ad formats, and ample budgets to provide developers with more efficient monetization solutions, thereby boosting revenue. 🌞 #sdk #newsdk #SDK #monetization #programmaticads #zmaticoo

🚀 Exciting Updates from Our Business Team's Trip to Vietnam! 🇻🇳 👏 From April 8th to April 12th, our dedicated Business Development Director, Bella, and Business Development Manager, Roya, embarked on an inspiring journey to Vietnam. They visited some of the region's top developers and engaged in fruitful discussions. 💡 During their visit, they delved deep into the current state and future trends of programmatic advertising monetization with their developer counterparts, exploring innovative strategies to boost revenue and foster collaborative growth in this ever-evolving industry. 💰 We are thrilled to share the fruitful outcomes of their trip with you. Not only did they establish meaningful partnerships, but they also uncovered exciting opportunities for mutual growth in Vietnam's thriving gaming market. With each interaction, they were met with enthusiasm, and together with all the developers, they are dedicated to propelling innovation forward. 🤝 As we eagerly look to the future, we remain steadfast in our pursuit of pushing the boundaries of possibility, fueled by a spirit of innovation and guided by our collective vision for expansion and success. Stay tuned for more updates as we continue to pave the way for the future of our industry! 💼✨ #VN #monetization #programatic #SSP #game #developer

🎉 Exciting Announcement! 🎉 We are absolutely thrilled to introduce the newest member of our zMaticoo family - Michael W. Martin! 🌟 Join us in extending the warmest welcome to Michael, who joins us as our Head of US Partnerships and Sales. Based in the US, Michael brings with him over 20 years of invaluable experience in strategic partnerships, integrated marketing, and driving global growth. With his impressive track record and dynamic approach, we couldn't be more excited to have him on board!👏 Michael's arrival marks an exciting new chapter for zMaticoo. His wealth of knowledge and expertise will undoubtedly be instrumental in expanding our client base and providing invaluable strategic guidance in the fast-paced world of programmatic advertising. Here's to a bright future ahead with Michael leading the way! 🚀 Welcome to the team, Michael - we're thrilled to have you on board and can't wait to achieve great things together! 😊 #TeamzMaticoo #WelcomeMichael

📣Recently, zMaticoo and the globally leading advertising security and quality company GeoEdge have further upgraded their strategic cooperation, indicating that zMaticoo will leverage innovative technology and algorithms in partnership with GeoEdge to jointly establish a reliable advertising review system, safeguarding developers' monetization security. 👏👏👏 🌐The internet's traffic gateways are undergoing unprecedented diversification, with developers actively exploring high-value monetization avenues. However, with the diversification of monetization methods, ensuring monetization security has become increasingly important. 💡 As an AI-driven advertising platform, zMaticoo is committed to using innovative technology to prevent malicious ads and fraud. Deepening cooperation with GeoEdge will provide developers with comprehensive security guarantees, including strengthening ad reviews, establishing round-the-clock monitoring mechanisms, and providing diversified performance data. 🤝🤝🤝 #geoedge #ssp #monetization #programmaticads

SKAdNetwork is an interface developed by Apple, focusing on protecting user privacy by providing an alternative, privacy-centric method for monitoring advertising activities. It helps advertising platforms and advertisers evaluate ad performance while safeguarding user privacy. Developers can reduce user data collection and enhance privacy protection by leveraging SKAdNetwork, while advertisers can adjust targeting, optimize creative materials, and bidding strategies based on the attribution data provided by SKAdNetwork to improve ad effectiveness and ROI. As an AI-driven advertising platform, zMaticoo has integrated SKAdNetwork to provide precise attribution while protecting user privacy. Furthermore, zMaticoo continues to innovate, leveraging its machine learning platform to offer intelligent and convenient marketing growth services for global advertisers, thereby establishing a secure and transparent mobile development ecosystem. #SSP #SKAdNetwork #programmaticadvertising #adtech #zMaticoo

zMaticoo announces its commitment to adhere to IAB TCF v2.2, accelerating the development of a secure and transparent programmatic advertising ecosystem. The TCF, developed jointly by IAB Europe and IAB Tech Lab, aims to standardize and simplify consent management communication processes across the entire programmatic advertising industry to comply with regulations such as GDPR and ePD. The latest version of TCF introduces stricter data privacy regulations, empowering users with greater control over their personal data. zMaticoo will continue to ensure data compliance and security through a combination of technological innovation and internal/external monitoring, taking a solid step towards promoting transparency and compliance in the programmatic advertising ecosystem.

The largest global game developer conference, #GDC2024, is scheduled to take place in San Francisco from March 19th to March 23rd, 2024. Maggie Xu, General Deputy Manager at zMaticoo, and Stella Qin, Director of Sales, will be attending the conference and extend a warm invitation for you to join us in San Francisco! We are eagerly anticipating the opportunity to connect with global gaming publishers, delve into the latest industry insights, and acquire valuable knowledge about effective marketing and promotion strategies. Our ultimate goal is to empower all our partners to enhance their revenue streams! #zMaticoo #programmatic #ssp #dsp #gdc2024

📣 zMaticoo renews partnership with Pixalate. Both parties will provide advanced fraud protection, privacy and compliance solutions to ensure a trusted mobile advertising environment, provide better transparency and accountability for advertisers and maximize advertising effectiveness. #zmaticoo #pixalate #mobileapps #digitaladvertising #programmaticsadvertising

The team-building activity of zMaticoo took place in Phuket, Thailand 🏝 , offering a beautiful and pleasant environment for everyone. After a year of hard work in 2023, the entire team had the opportunity to relax and share laughter during this trip. 🏖Importantly, this activity enhanced the team's rapport and cooperation. 💞 🥂 This trip brought team members closer, resulting in more efficient collaboration and further strengthening the cohesion and unity within the zMaticoo team. 🍾 In 2024, the zMaticoo team will be even more enthusiastic and united, aiming to deliver greater value to customers and achieve greater business success! 👏 👏 👏 #zmaticoo #teambuilding #phuket #cooperation