The news has landed. Google says it will not be deprecating the cookie after years of delays 👀 Google's latest update explains how it will make users opt-in, and in reality, this will diminish the third-party cookie pool faster than waiting for cookies depreciation strategy 👇 Our response? The problem was never really about cookies but more about privacy. And, that hasn't gone away. If anything, the move to privacy is unstoppable and Google will have to follow the Apple model which gives the consumer full choice 👍 The narrative stays the same: we strive for a privacy-first future, one led by data transformation, and powered by human-led AI 🚀 Comment below with your thoughts 👇 Digiday #google #cookies #thirdpartycookies #cookiedelay
About us
Silverbullet is a leading Data-Driven Customer Experience (CX) Company that empowers the world's leading brands to better understand the data they collect, store, and activate to improve customer experiences. We’re committed to delivering marketing solutions that create more than outputs; delivering valued outcomes that matter. We design and execute enriched customer experiences that drive performance at the individual and business level, through the winning blend of human expertise, cutting-edge technology and AI, and customer data. We enable leading global brands to step into the privacy-first era, with confidence.
- Website
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http://www.wearesilverbullet.com
External link for Silverbullet
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Public Company
- Founded
- 2016
- Specialties
- Selection of Martech partners, Data Monetisation, Data Strategy, Professional Services, DMP, Data Management Platforms, DMP Vendor Selection, DMP Management, Mobile Data, Consultancy, CDP, Data, and DataTech
Locations
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Primary
1 Alfred Place
London, England WC1E 7, GB
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Via Ripamonti 44
Milan, Milan 20141, IT
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Herzogspitalstraße 24
Munich, Bavaria 80331, DE
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700 Bourke Street Mall
Melbourne, Victoria 3000, AU
Employees at Silverbullet
Updates
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We. Are. Silverbullet. 🚀 Start your CX transformation journey today. https://lnkd.in/ecuz_HgM
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"...contextual advertising stands out as one of the best solutions currently on offer to help advertisers reach interested audiences in quality environments in a privacy-friendly way, while delivering high personalisation. The nature of contextual can also eliminate concerns related to brand-safety." ExchangeWire #contextualtargeting 4D Contextual Targeting & Insights
Smart Curation for the Open Internet
https://www.exchangewire.com
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"When ChatGPT was first introduced, there was a real sense of excitement and amazement – how on earth does it do that?! Even with some errors here and there, the hype surrounding conversational AI and chatbots became huge. But, with every new tool that breaks the mould, comes a real feeling of fear. What does this mean for me? What will my job look like in the future? Am I going to be replaced by technology?" We throwback to last year when Elitsa Konstantinova discussed the rising popularity of generative AI, and what it means for the future of consultation within CX transformation 🔥 How do we feel a year on? Still concerned about the future of AI? Or, ready to embrace it? 🤔 https://lnkd.in/eQP2NPtH #chatgpt #generativeai #technology #consultants
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#tbt to when Ian James sat down with NewDigitalAge to discuss all things (M)adTech, and his digital hero ⚡️ "What we do know, is there will be substantial changes across the agency landscape, as client demands continue to shift. In light of the third-party cookie demise, and the focus on the data value exchange, businesses are becoming more and more aware of their data assets – understanding the importance of unlocking that data to drive actionable insights and apply across various channels" #adtech #martech #data #firstpartydata #customerexperience
My Digital Hero: Ian James - New Digital Age
https://newdigitalage.co
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A leading brewing company partners with Silverbullet to undertake an ambitious CX transformational journey. With a core mission to create ‘valued connections’ with its audiences, the brand is doubling down on a consumer-centric approach - powered by a robust data and MarTech strategy, to drive value and longlisting loyalty ⭐️ Explore how we helped them 👇 Download the full case study 👉 https://bit.ly/3yQfgtq #customerexperience #cx #cpg #brewery #digitaltransformation
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"Up until recently, first-party data has long been used in combination with the not-so-sought-after third-party data set. With third-party cookies decreasing in popularity, businesses are seeking new data sets that can enrich their first-party data, adding needed scale and a deeper understanding of the environments in which consumers spend time. The answer? Contextual data"🔥 Debunked Blog Series with Ted Vernon at 4D Contextual Targeting & Insights #contextualdata #firstpartydata
First-Party Data + Contextual Data = Powerful Business Outcomes - Silverbullet
https://wearesilverbullet.com
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Migrating existing and future contextual campaigns from #Oracle's Grapeshot offering to a new solution can feel daunting 👀 It doesn't have to be 🚀 Our 4D Contextual Targeting & Insights guide will help you activate contextually targeted campaigns with the latest and advanced technology. Our user-friendly platform enables real-time optimization and provides actionable contextual insights to enhance business outcomes ⭐️ Get started today 👇 https://bit.ly/4bygBTn
Migration Guide to 4D - Silverbullet
https://wearesilverbullet.com
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Contextual and curation are the next power couple that advertisers and publishers can lean on to transition to a cookieless advertising ecosystem 👯♂️ "As cookieless solutions come to the fore in 2024, it makes sense that we’re seeing a marked shift - and in some cases return - to contextual. After all, in a world where third-party cookies are about to disappear, contextual advertising stands out as a privacy-friendly, brand-safe way for advertisers to work with publishers to reach discerning audiences in quality environments and in a highly personalized way." The Drum #contextual #curation #cookieless #privacyfirst #data
Using curation technology to drive more relevant content in an era of critical consumers
thedrum.com
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Explore MetaRouter with Alex Jacobson ⚡️
Customer Highlight: Silverbullet Capture more traffic and increase efficacy of downstream tooling? Yes please. See what Alex Jacobson has to say about our partnership 🙌 . #CustomerAppreciationMonth #CustomerHighlight #SuccessStory #CustomerWin #BetterTogether #FirstParty #ServerSide