Google’s announcement to ditch the third-party cookie deprecation initiative has dropped—are you surprised? Neither are we. Get the expert analysis from Tinuiti's Simon Poulton and Brian Binder on what this means for advertisers and your strategy. Watch the full conversation here: https://lnkd.in/g3a8Dcx8 And be sure to check out our comprehensive POV on Google's 3P cookie decision: https://lnkd.in/gXR9ErzQ
Tinuiti
Advertising Services
New York, NY 36,626 followers
Tinuiti is the largest independent performance marketing firm across TV & Audio, Google, Meta, and Amazon.
About us
Tinuiti is the largest independent full-funnel performance marketing agency in the US across the media that matters most. Tinuiti has $4 billion in digital media under management and more than 1,000 employees. The agency’s patented tech, Bliss Point by Tinuiti, measures what marketers previously struggled to measure, delivering unprecedented clarity in today’s murky marketing world to get brands to their Marketing Bliss Point. Tinuiti’s product-led approach gives brands an edge in – and across – every channel. With industry-leading expertise in Commerce, Search, Social, TV, and more, Tinuiti drives meaningful, measurable business outcomes for brands. For more information visit http://www.tinuiti.com.
- Website
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http://www.tinuiti.com
External link for Tinuiti
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2004
- Specialties
- Facebook, Amazon, Google, Instagram, Streaming, Analytics, and Mobile Apps
Locations
Employees at Tinuiti
Updates
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As more and more brands jockey to reach these shoppers, #Amazon ads are an alluring prospect. Need more proof? Tinuiti clients increased their ad spend over Amazon #PrimeDay by 200% in 2024 versus 2023. Tinuiti's Joe O'Connor spoke with Lexy Lebsack from Glossy about the drastic growth, attributing this growing trend to the rising cost of customer acquisition online. The result has been more brands traveling up their marketing funnel to increase their reach on Amazon. Head over to Glossy to learn more: https://lnkd.in/gzR7XS4G
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This year, the competition to stand out in a crowded holiday market is fiercer than ever. Do you have a plan in place for your brand? The upcoming holiday season, along with major events like the election, back-to-school and the start of the NFL season, poses significant challenges for many marketers. From understanding brand equity measurement to executing full-funnel campaigns, we are here to help. We're bringing in experts from Tinuiti, eComEngine, LLC, ChannelEngine, ShipBob, Justuno, Iterable and more to share valuable insights and hands-on tactics to elevate your holiday marketing efforts. Register now for this two-day live event to learn everything you need to know about building your 2024 Playbook for Q4 and Holiday Success: https://lnkd.in/gCYUbaqd
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"Temu’s drop in #Google impression share came in the runup to May reports that it was ‘shifting business priorities beyond the U.S.,’ due in part to the U.S. government’s treatment of #TikTok," said Tinuiti's Mark Ballard, referencing insights from our recently-published Q2 2024 Benchmark Report. "Since then #Temu has faced stricter rules in the EU and may be reconsidering where it is most likely to make the greatest inroads."
Against a possible ban of the platform in the U.S., TikTok ad spending rose 10% compared to the same period in 2023. Even with a possible ban, advertisers have yet to shift ad dollars away from it. Read more: https://hubs.la/Q02HYF4l0 #tiktok, Tinuiti , #digitaladvertising , #metaadvantage, #googleperformancemax, #meta, #google, #ai , Mark Ballard
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Still sifting through mounds of post-Prime Day data? Let us do the hard work for you. Tinuiti's Mark Ballard breaks down the key insights from Prime Day 2024, as well as the spillover effects on Google and Walmart Ads. Learn more about: • How Amazon Sponsored Products saw a 29% increase in spend compared with Prime Day 2023 • The breakdown in customers on Day 1 of Prime Day vs. Day 2 • How advertisers leaned into Amazon DSP Ads ahead of and during Prime Day Read more: https://lnkd.in/gtThcXCv
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Ad Age's Jack Neff took a magnifying glass to our recently-published Q2 2024 Benchmark Report, and chatted with Tinuiti's Simon Poulton for more detail about some of the key insights we discovered, including the evolution of #AI in digital ad buying. Read the full piece here: https://lnkd.in/g3Ja6NUb
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From the impact of Google’s AI Overviews to the role Temu is playing as a competitor for ad impressions, get the latest insights by downloading our Q2 2024 Digital Ads Benchmark Report. This quarter's edition analyzes some of the industry's biggest trends, including: 📈 How the launch of Amazon Prime Video ads has impacted streaming ad spending growth and how CPMs for the format have fared so far 📈 Whether advertisers are pulling back from TikTok ads given a looming US ban and how growth for the platform compares to Facebook, Instagram, and Pinterest 📈 The growing contribution from AI-powered ad campaigns such as Meta’s Advantage+ shopping campaigns and Google’s Performance Max campaigns Get the report now: https://lnkd.in/d5K_qG4S] #googleads #temu #amazonprimevideo #amazonads #tiktokads #metaadvertising #facebookads #instagramads #pinterestads #performancemax #ai #genai
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The world is still reeling from a massive information glitch that impacted Microsoft cloud-computing services early Friday, but this isn't the only glitch that occurred last week. The most notable for the advertising and ecommerce industry occurred with Amazon, which temporarily had to shut down its systems when its advertising portal crashed last Tuesday night, temporarily disrupting the company's #PrimeDay sales event and created issues for media buyers trying to access the platform. “Companies will always be limited in what they can do, it's not their infrastructure to upgrade or maintain - just like when anything goes down, get creative and consider all your options,” said Tinuiti's Elizabeth Marsten, in reference to the Amazon outage. “In our case, because we had an API connection via Skai as a campaign management platform, we were able to push changes through. I debate on how much even Amazon can do as well - even with all the computing power they have, the demand is astronomical, especially when crammed into a two-day period.” Read the full piece from Laurie Sullivan on MediaPost here: https://lnkd.in/dSYMdimK #crowdstrike #microsoftazure #microsoftglitch #amazonglitch #amazonoutage
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Just a day after the sale wrapped, Amazon announced that #PrimeDay2024 was its biggest Prime Day shopping event ever - but what does this actually look like when you break down the numbers? Take a deep dive into this year's #PrimeDay data and learn about: 🛒 How much money consumers spent this year, and which products topped the list 🛒 Rufus, Amazon's #GenAI assistant, launched to enhance the customer shopping experience 🛒 The effect of competing sales events from Amazon competitors like Walmart, Target, and Best Buy https://lnkd.in/dmyPPnTG
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Burnt popcorn? Ceiling fan dust? Pet allergies? Blueair is here to clean up your air, and has partnered with Tinuiti to launch a new campaign showcasing "Air Designed for a Better Life." As MediaPost's Les Luchter reports, Blueair has dedicated "full-funnel investment to the campaign, from awareness to conversion across key digital channels including social, programmatic and search." A huge shout-out to the everyone who worked on this incredible campaign! Read more about the campaign here: https://lnkd.in/gf-y_A7U