Friday Agency

New website lunch: Delighted to have collaborated with Sheena Oosten and David Brock on the new Brock DeLappe website. A perfect blend of well-crafted content strategy, user experience, and clean UI design - seamlessly integrated with the daft.ie API in this headless Wordpress website. https://lnkd.in/eCDbZhs9

Google has dropped 2 significant announcements 💣 3rd party cookies will no longer be deprecated in Chrome next year & their new feature First Party Mode. Advertisers & businesses are experiencing unprecedented data loss while the Ad tech industry tries to solve privacy, while maintaining Ad efficacy. The wait goes on. First Party Mode seeks to help data controllers limit crucial data points like IP addresses from being shared with Google as required by GDPR. 😇 While First Party Mode provides some level of control to businesses that implement it correctly, it's not as powerful as using a full server side tagging environment, enabling full granular control of the data you share with 3rd parties. Reach out to Friday you need expert guidance. #GoogleFirstPartyMode #FirstPartyMode #GA4 #ServerSideGTM

In our latest blog post, we dive deep into the complexities of attribution in a multichannel and privacy-led world. Is it just a myth? https://lnkd.in/e_UevKq8 #DigitalMarketing #Attribution #MarketingStrategy

The first image of the prime suspect behind the Microsoft/CrowdStrike outage has been released. #Microsoft #CrowdStrike #Clippy

Want to understand your what your users really think your digital interface, but afraid of what you might uncover? 😱 In our latest blog, Karen breaks down the fundamentals of user feedback and why a bit of negativity is not always a bad thing. https://lnkd.in/eXj5ZuJw #uxdesign #userexperience #userresearch

🚨 Be careful if you're using the Meta Ads Manager app on a mobile iOS device to pay for your Meta Ads. From the 1st of July 2024, Apple has extended its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers globally. The way to avoid this 30% extra charge is simple: 💡 Pay for your Meta Ads through a desktop web browser. The battle between tech giants over app store policies and revenue sharing continues. This 30% extra charge is Apple's latest move. #MetaAds #AppleCharges

Is nobody reading your content? You're not alone. But there is help. Check out our latest blog post about creating content that people actually want to engage with. https://lnkd.in/eWuKZ5-3 #Content #Engagement #ContentStrategy #DigitalMarketing #MarketingStrategy

"𝘕𝘰𝘵 𝘦𝘹𝘢𝘤𝘵𝘭𝘺 𝘵𝘩𝘦 𝘔𝘰𝘯𝘢 𝘓𝘪𝘴𝘢." 😅 This is some truly wonderful "anti-advertising" by VisitOSLO. #CreativeMarketing #VisitOSLO #AntiAdvertising #MarketingStrategy #TourismMarketing

Design System Migration Fun. We recently moved a large multi-brand design system from Sketch to Figma and I want to share some advice on the experience. 1. Plan, plan and plan some more. Just like any design endeavour, you need to understand the end user of your design system. It’s not just a case of replicating each component in Figma like it was in Sketch. There should be a thorough discovery and planning stage to make sure you don’t end up digging yourself into a hole. 2. Convention may not always be the best approach. I have found that the conventional approach you’ll find online to some things design system related are not always the best approach. There are no right or wrong answers per se. You’ll most likely have to experiment to see what works and what doesn’t. Setting up a small-scale proof of concept for your system in Figma is a good way to get your hands dirty quickly. 3. Collaboration and Review If you have multiple designers collaborating on building components, you’ll need to have an agreed-upon approach and regular reviews. Each contributor should be using the same naming conventions, auto-layout structure, token application, etc etc. Schedule regular meetings with all designers to look at how things are being built. It’ll save you a lot of headaches down the line!

AI is not just a trend here at Friday Agency - it's a game-changer. By leveraging AI-driven data analysis and processes, we're revolutionising our approach to UX, digital marketing, content and SEO. AI enables us to fine-tune activities with pinpoint accuracy and analyse larger competitor datasets and opportunities for maximum impact. We also free up time from mundane tasks, allowing us to focus more on creativity and growth for our clients. Improved ROI with smarter marketing 👍 Here’s to a future powered by AI! #AI #DataAnalytics #MarketingStrategy #SEO #Innovation