TargetVideo

After years of anxiety and months of silent panic among publishers, Google has decided to give up on deprecating third-party cookies from Chrome (at least for now). This move has sparked discontent, as many publishers have spent years preparing and investing in alternative solutions. Interestingly, a recent survey revealed that 52% of UK publishers weren’t actively preparing for a cookieless future, and 59% still relied on and received high ad yields from cookie-based traffic. So, were some of the publishers expecting this? 🤔 Quite possible, especially in recent months, with industry giants calling attention to all the Privacy Sandbox issues. But what about Google’s official statement? 📝 Google plans to introduce a new user choice experience for web browsing. However, details about this feature’s functionality and impact on the digital advertising ecosystem are still unclear. As the IAB pointed out, what is clear is that adding another layer to browser-level user choices might complicate the user experience 👥 without much benefit and potentially harm publishers (similar to Apple's ATT). So, what’s the takeaway? The best approach right now is for Google to develop and refine these future Sandbox tools in close collaboration with industry standard-setting organizations and to carefully consider their feedback! This collaborative effort will help ensure Google’s tools are beneficial for all parties involved. In the meantime, publishers and advertisers should keep an eye on these developments and stay flexible. #targetvideo #videoplatform #videoplayer #videoadvertising #cookies #google

Any successful publisher will tell you that the key to running a VOD business is to give your audience the content they like. But how do you even know what that is? 🤔 With video analytics, of course! TargetVideo’s video performance toolkit gives you all the necessary data to make informed decisions: 🧑🏽🤝🧑🏻 Audience Insights – get to know your viewers better with detailed demographic data 🎥 Video Insights – see your top videos, average view times, traffic sources, and so much more 📋 Custom Reporting – highlight the information you deep important and avoid clutter in your reports Reach out to our sales team to learn more about TargetVideo’s video performance analytics and other great features that our publishers get to enjoy. #targetvideo #videoplatform #videoplayer #videoadvertising #videoanalytics

Join us in giving a warm welcome to Zakia Meriouche, our new Senior Business Development Manager! 🥳 We are thrilled to have Zakia on board and are confident that her expertise will bring immense value to our team! 💪 #welcome #newemployee #team #videoplatform #videoadvertising #targetvideo

🤖 AI is the future! TargetVideo recognizes how AI tools can help optimize publishers’ video management process. That’s why we decided to simplify video categorization on our platform with some AI tools. The first AI tool automatically arranges your videos into IAB-standardized categories, while the second one assigns appropriate tags to your content. This eliminates any need for manual classification and streamlines your operations. By extension, it saves you time ⌛ and allows you to focus on content creation and monetization strategies. 📞 Reach out to your account manager to find out more. #ai #iab #targetvideo #feature #videoplatform #videoadvertising #videoplayer

TargetVideo has been shortlisted for VideoWeek’s 2024 European Video Awards! 🏆 For the third year in a row, the European Video Awards celebrate the leading innovators in CTV and video advertising – and this year we’re competing in the Best Video Ad Tech Innovation category. This nomination is a testament to our team's relentless hard work and dedication to giving our publishers an extra edge in the industry. Excited to see the result 🤞 and best of luck to all the nominees! #targetvideo #EVA24 #awards #videoweek #videoplatform #videoplayer #videoadvertising

🎆 Some exciting news from VideoWeek. TargetVideo's Yield Optimization Engine has just been shortlisted for the 2024 European Video Awards in the Best Video Ad Tech Innovation category. 🤩 It’s always a great feeling to be recognized for the hard work and dedication the entire team puts into our products, and we’re super excited for the awards ceremony in September. 🍾 #targetvideo #europeanvideoawards #EVA #EVA24 #videoweek #videoplatform #videoplayer #videoadvertising

With video consumption booming across all devices and platforms, adding digital video advertising to your monetization strategy isn’t just a good idea—it’s essential ❗ For website publishers, video ads can supercharge revenue and keep users engaged longer. And for advertisers, video ads are a game-changer in today's competitive market because they’re incredibly visually appealing. But let's be honest, diving into digital video advertising can feel overwhelming for beginners. That’s why we're here to break it down and make it easy to understand and even easier to get started. Check out our blog post 👇 #digitalvideoadvertising #videoplatform #videoadvertising #targetvideo

When we announced the acquisition a year ago, we knew there was a lot of work to be done on unifying our products and services. For 12+ months, we worked in the background on an array of transitions and changes all while growing our client base, supporting the existing clients, and ensuring the transitionary period is as seamless for them as possible. Now, after a year of learning, growing, and working together, we are proud to boast partnerships stronger than ever before.  When you have a team that genuinely cares about delivering quality solutions and products, clients see that and stand by you – even through trials and tribulations. So thank you for believing in us and here’s to many more years together! #targetvideo #videoplatform #videoplayer #videoadvertising

❗ BridTV has been acquired by TargetVideo, follow us on our new account at 👉 TargetVideo

Video ads are one of the most profitable ways of monetizing digital assets. 💸 Even if you don’t have any video content on your website, you can still rely on outstream video ads to bring in that sweet, sweet ad revenue. But what if outstream ads aren’t enough? How do you expand your strategy to instream ads without any video content to monetize? 🤔 Easy – with TargetVideo’s exclusive video content! 💡 Choose from a library of thousands of quality videos in the most attractive verticals, ranging from parenting, food, and health to auto, sports, and DIY. ✂️ Create handpicked or smart playlists to keep your users watching, and make use of the most advanced ad tech to ensure you’re reaching your full ad monetization potential! #videocontent #videoplatform #videoadvertising #videoplayer #targetvideo