Sub2 Technologies

Exciting News at Sub2 Technologies! 🌟 We are thrilled to announce that Lauren Gregory has joined Sub2 Technologies as Global Strategy Director. With a rich background as Head of Client Services at Crimtan, bringing invaluable expertise in strategic planning and client relations to our team. Lauren's appointment underscores our commitment to delivering exceptional results for our clients. Lauren expressed her enthusiasm about joining Sub2: "I am thrilled to have joined the Sub 2 team during this very exciting time of growth for the business. Partnering on strategy with some truly inspiring clients that have recently recognised how Sub2 is outperforming the market. I look forward to contributing to the success of those brands, leveraging my expertise in strategic planning and client relations. I am excited to work with such a talented team and to be part of Sub2's journey as we continue to deliver outstanding results”" Please join us in welcoming Lauren Gregory to the Sub2 family! 🙌 #Sub2Tech #GlobalStrategy #WelcomeLauren #BusinessGrowth

Exciting News at Sub2 Technologies! 🌟 We are thrilled to announce that Lauren Gregory has joined Sub2 Technologies as Global Strategy Director. With a rich background as Head of Client Services at Crimtan, bringing invaluable expertise in strategic planning and client relations to our team. Lauren's appointment underscores our commitment to delivering exceptional results for our clients. Lauren expressed her enthusiasm about joining Sub2: "I am thrilled to have joined the Sub 2 team during this very exciting time of growth for the business. Partnering on strategy with some truly inspiring clients that have recently recognised how Sub2 is outperforming the market. I look forward to contributing to the success of those brands, leveraging my expertise in strategic planning and client relations. I am excited to work with such a talented team and to be part of Sub2's journey as we continue to deliver outstanding results”" Please join us in welcoming Lauren Gregory to the Sub2 family! 🙌 #Sub2Tech #GlobalStrategy #WelcomeLauren #BusinessGrowth

Salad Money – Turbo Charged Success. Salad Money was established in 2018 to provide fair and affordable loans to key workers who are otherwise limited by their credit score. In difficult trading conditions, they want to ‘buck the trend’ and remain focused on upper funnel market share rather than just focusing on conversion alone to avoid diminishing yields over time. They worked with Sub2 data tools to pre-load the algorithms in the display advertising exchanges. Did it work? 📈 5x higher click through rates ⬇️ 50% reduction in Cost per Click ✅ 4,000 new loan applications in first three months Dan Evans, Head of Marketing at Salad Money says “Sub2 data expertise has profoundly enhanced our display campaign outcomes and turbo charged the Salad Money brand. It’s a genuinely exciting shift in our marketing strategy” Get in touch with the folks at Sub2 and change your thinking www.sub2tech.com. #DataDrivenMarketing #Sub2Tech #SuccessStories #SaladMoney #DisplayAdvertising

🎧 Did you know that Spotify now boasts 602 million active users, with 379 million enjoying our ad-supported service. Seeing a remarkable 28% YoY increase of users! A huge shoutout to Guilherme R. de Oliveira for presenting our Sub2 Academy last week. Updating our team on the latest advertising trends and capabilities within Spotify. With users tuning in for an average of 2.4 hours daily, Spotify offers an incredibly engaging environment for advertisers. It's truly a powerful platform for our clients. Contact us for more information on how we can support your next campaign! https://lnkd.in/eZSky7FT #Spotify #Advertising #DigitalMarketing #ClientSuccess #Sub2Tech

Sub2 Technologies welcomes a new superstar, Maria Silva to the team. 🌟 Maria joins us as a Developer in our growing team as our growth continues apace. Keen to give opportunities to new graduates, Maria joins from Brunel University where, as part of her Computer Science degree, she studied AI, Algorithms, Data, Networks, Software Engineering, and Cyber Security. “I’m really excited to join the team! I already feel that what we are doing is making a real difference. I love the vibe here, what we’re able to do; it’s exciting”. Join us in welcoming Maria to Sub2 Technologies as we continue to grow and innovate in our field! #NewStarter #Sub2Tech #Sub2Technologies #NewHire #Developer

In the Summer of 2023 Sub2 offered Damart UK a guarantee of double-digit growth in their current re-targeting solutions with ScoreMax. Why the bold claim? In essence, because Sub2 ScoreMax takes data analysis and scoring to a whole new level. Employing years of data analysis experience to develop Realtime Scoring using multiple data points and touch points, ScoreMax ensures that the right data drives the right creative across all applications and all DSP’s – in real time. Damart agreed to trial ScoreMax. And Sub2 moved the dial, as promised. The results were dramatic. Compared to their BAU activity: · Cost per Acquisition reduced by 37% · The number of orders increased by 575% · Revenue generated from Re-Targeting was 7 times higher Why don’t you let us challenge your current thinking. Get in touch at www.sub2tech.com

Sub2 has been working with clients' creative teams to maximise efficiency of their best performing segments across paid social, maximising performance and profits. Read more about it below and discover how segmented creatives and a customised user experience can benefit your business.

Here are Sub2, we’ve been able to grasp the true meaning of hyper-segmentation within Paid Social through our game-changing service; ScoreMax. Read more about it below and discover how modelled hyper segments can benefit your business.

Very insightful as always Scoota. Featuring our very own, Jonathan Weeks and his thoughts on all things creativity in business.

This International Women's Day, we celebrate the amazing women in our company who contribute to our success daily. Their resilience, creativity, and leadership inspire us. Cheers to the women who empower, innovate, and lead with grace. Happy International Women's Day! 🎉💪 #IWD2024 #WomenInBusiness #EmpowerHerSuccess