Skai

"Helping brands grow." That's what our CEO Yoav Izhar-Prato scribbled on a coffee-shop napkin 18 years ago and it's been our True North ever since. It's what guided us to #ShopAble2024, where we were honored to be joined by the leading brands, agencies, and retailers as we shape the universe of commerce media together. For us, that means unlocking the full-funnel, omnichannel opportunity of retail media with a suite of new capabilities: 📺 Commerce Display & CTV Inventory Broaden your reach with strategic audience insights and advanced targeting across major platforms like Amazon Ads, Instacart, and Walmart Connect. 📲 Social Commerce Expansion Integrate campaigns seamlessly across social giants, including TikTok and Snap, powered by dynamic optimizations for personalized consumer engagement. 📈 Commerce Incrementality Hub Elevate your measurement game with configurable incrementality indicators, experiments, and actionable insights to boost ROI and market share. 🤖 Next-Generation Commerce Optimization Tailor your media strategies with AI-driven optimizations, aligning closely with your performance goals for unparalleled efficiency. 🔍 Executive Copilot via Skai Decision Pro Empower decision-making with Generative AI, offering a conversational experience to dive deep into your data for immediate, actionable insights. Thank you to all of our partners, customers, and friends who came out to help us help brands fulfill their true potential. Find out more: https://okt.to/XMulzY

👀 PSSSST... 🤫 Want a sneak preview of our exclusive report on the latest digital trends? Here's what we discovered about the performance of retail media! 👇 👑 Retail media continued its reign as the fastest-growing channel with 21% YoY and 9% QoQ growth! ✉️ Brands are investing heavily, which means you need to keep pushing the envelope to stay competitive. 📈 Retail media is experiencing higher ad prices, lower click volume, and higher conversion rates, suggesting efficiency gains that may be cyclical. 🚦 Higher prices and lower volume may be attributed to better targeting options and optimizations available to advertisers, leading to more relevant click traffic. 🚀 According to our data, we've seen the number of accounts running Amazon DSP grow 50% YoY, while spending has doubled, indicating the growing importance of full-funnel strategies. BTW it's not too late to sign up for this week's webinar with Chris Costello for the inside scoop on what happened across *ALL CHANNELS* in the past quarter: https://okt.to/SwMfvd

Has it only been a week since #PrimeDay2024? Before we move on to planning for Cyber 5, here are our big takeaways from #AmazonPrimeDay: 📈 Ad Spend Up 496% Brands went all out, leading to record ad spending 💰 Advertising-Attributed Sales Boost of 468% Over 200 million items sold in just 48 hours! 🌍 Global Impact EMEA saw the highest growth with a 753% increase in spend Dive into the full analysis in our in-depth recap👇! https://okt.to/FCj309 Amazon Ads Partners

🌟 Happy 1️⃣8️⃣ years of innovation in Paid Search! 🌟 From pioneering SEM capabilities to creating an omnichannel marketing platform, our journey is marked by relentless passion! And there's more to come! Dive into our Paid Search story so far: https://okt.to/ivAwuf

We're pleased to announce that Gil Sadeh has been promoted to President of Skai. Previously our Chief Growth Officer, Gil will now oversee day-to-day global business operations, manage departmental leaders, and ensure alignment with the company’s vision and culture as we continue to accelerate our omnichannel agenda globally -- particularly the expansion of our full-funnel commerce media solutions. “Having been with us through a significant phase of our growth, Gil understands our business inside and out and will be integral in guiding Skai into the future,” said Yoav Izhar-Prato, CEO of Skai. “His leadership has had a sizable impact on our organization, and I look forward to this next phase of our journey.” Congratulations, Gil!

The movie reference we didn't know we needed... 💼 Co-op's Dean Harris is on the case in this #RetailMediaThursdays episode: https://okt.to/PEwO71

📈 CTR increased by 30% 📈 CVR improved by 40% 📈 ROI grew by 31% Discover how Rakuten Advertising delivered on their KPIs with AI-powered tools 👇 https://okt.to/kUhEKq

Join our VP of Retail Media Kevin Weiss and the team from Mars United Commerce for a special #PrimeDay2024 webinar on July 25 at 2PM ET/11AM PT ! They'll dive into Prime Day 2024 performance, the latest trends, and strategies for grocery and personal care brands. If you're eager to master your marketing for the Cyber 5, this is the event for you. Register now: https://okt.to/jsH712

🚀 Cutting-edge market trends 🚀 Effective strategies for growth 🚀 Practical applications for today's challenges Nikhil Lai from Forrester shares invaluable knowledge on all this, and more in this #RetailMediaThursdays episode! Watch it in full now: https://okt.to/tuk87X

Gone are the days of creepy targeted ads! 👋 Personalized marketing in a post-cookie world is still possible, but it needs to adapt... and get creative 🖍️ The keys to success: 🔑 Data-driven insights: Leverage the power of first-party data and understand your audience on a deeper level 🔑 Creative exploration: Embrace new content formats, like interactive experiences or shoppable ads 🔑 Continuous testing: Never stop iterating and refining your approach to find what resonates most. Ready to learn more? https://okt.to/FRvVOi