Last week, Samsung Ads’ Head of Agency Development Courtney Howell joined Zenith Media’s PMX Lift Live for a panel discussion on the growth and advantages of addressable television. A critical component of clients’ total video mix, best practices and insights were shared around increasing media effectiveness in a highly competitive and fragmented addressable landscape. Thank you, Molly Finnerty for having us and moderating this compelling talk!
Huge thank you to the Publicis Media PMX Lift team for partnering with us on a thought-provoking conversation about the future of addressable TV last week! Thank you to our partners who joined us! Ampersand, DIRECTV Advertising, Disney Advertising, DISH Media, LG Ad Solutions, NBCUniversal, Publicis Media, Roku, Samsung Ads, & VIZIO Ads. #media #thoughtleadership