Relay42

Summer is the perfect time to invest in your professional development and expand your skill set. ☀ While the pace of business might slow down, it’s a great opportunity to focus on learning and growth.   Enjoy this exclusive series of recorded webinars on #customerdataplatform foundations that you can watch at your convenience!   These webinars provide you with comprehensive insights into the fundamentals of CDP, its benefits, and how CDPs empower digital marketing teams to achieve their marketing objectives. Get the link to all via the link in the comments! #customerdata #cdp #martech

Randstad is a global leader in HR services with a mission to make job-seeking a breeze for everyone. The marketing team of Randstad asked themselves how they could improve their #customerexperience and help their visitors find what they’re looking for quickly and efficiently. With the use of the Relay42 platform, they quadrupled the number of visitors to the vacancy alert page and increased the number of vacancy alerts by 272.75%. Read the full case study via the link in the comments! #recruitmentmarketing #digitalmarketing #recruitmentservices

Ever felt like Mr. Bean waiting for results from a poorly targeted marketing campaign? 🌾 A spray-and-pray approach will leave you watching the grass grow. With a marketing strategy that is driven by #customerdata and high-level personalization, you can start yielding real results. Learn more about how you can improve your customer journey and marketing results via the link in the comments! #martech #digitalmarketing #personalizedmarketing

Email marketing is still a go-to channel for the majority of B2C marketers to engage with their customers and deliver revenue. While #emailmarketing is here to stay, it is far from an optimized channel. Email marketing solutions have a variety of limitations that can be easily addressed by integrating it with a #customerdataplatform. Learn how you can improve your email marketing journey further via the link in the comments! #digitalmarketing #customerdata #martech

KLM Royal Dutch Airlines is the flag carrier airline of the Netherlands. 🌷 Their ambitions to bridge customer journeys across every channel, offer utmost excellence in customer experiences and humanize advertising through personalization are worth noticing. 🛫 This means reaching the right person with the right message, in the best context, and at precisely the moment they need to be nudged along their journey. Explore how KLM growth-hacked their way to delivering personalized marketing at scale, using the Relay42 #customerdataplatform as their command center via the blog in the comments! #airlinemarketing #digitalmarketing #personalizedmarketing

So many marketers are still sleeping on #personalization in 2024, while... ...71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when this doesn’t happen. With agile marketing technologies and knowledge out there, personalizing your customers' experiences is no longer a luxury - it should be a regular business practice. Learn how you can improve personalization in your marketing activities (even for unknown website visitors!) via the blog in the first comment! #digitalmarketing #personalizedmarketing #martech

Entering into a #cookielessworld brings many challenges to marketing teams. Strategies, tactics, and plan have to change to adapt to this big change - and it is coming soon. We know that the information out there is daunting and overwhelming. That is why, we introduce The Cookieless World Hub, which is full of insights and tips from marketing and advertisement experts on how to navigate your path to a cookie-free world beginning from Q1 2025! E-books, webinars, researches, blogs... Find all of them in one place, via the link in the comments! #cookielessmarketing #digitalmarketing #martech #privacysandbox

Levis’Store is one of the largest apparel brands and a global leader in jeanswear. Levi’s strategic ambition is to be the world’s best apparel company through superior product quality, sustainability, and a culture of innovation. For their marketing team, this means bringing maximum value to their customers across all channels and customer touchpoints, online and offline. To realize this ambition, in Levi’s marketing team uses Relay42's #customerdataplatform, and observes over 115% conversion rate uplift on brand search, and striking improvements in other success metrics. Curious to know more about Levi's data-driven customer journey orchestration? Find the full success story via the link in the comments! #retailmarketing #customerdata #journeyorchestration

With the diversity of travelers' preferences, destinations, and experiences, launching hyper-personalized campaigns isn’t a luxury – it is a key tactic for success. 🛫 But... #hyperpersonalization is difficult. The more customers and prospects you have, the harder it gets. That’s why marketers who have an ambition to reach hyper-personalization need to utilize advanced technologies such as predictive artificial intelligence and real-time customer data analytics. Get more inspiration from our e-book on boosting your travel marketing strategy with 1-1 personalization. Find the link in the first comment! #airlinemarketing #customerdata #personalizedmarketing

Hard not to relate? 🤖 With the prediction capabilities of AI and #predictiveanalysis, marketers harness vast amounts of behavioral data patterns from prospects and customers. This helps them see a big, positive shift in how they can improve audience creation, personalization, and deciding on the #nextbestaction for an individual customer. 👥 And despite the wide availability of #artificialintelligence, some marketers are still resorting to traditional methods of customer segmentation when they try to personalize their marketing campaigns. But traditional methods can only get you so far. Find out why old segmentation tactics should be replaced with predictive AI, and how you can make the switch via the blog in the comments! #digitalmarketing #martech #personalizedmarketing