Preciso

Are you ready to reach the right audience, at the right time, and make every penny count? 🎯 Introducing Preciso Smart Bid Advertising for merchants, created by advertisers for advertisers! Our precision targeting, ensures that your ads reach those who are most likely to buy, exactly when they're ready to make a purchase. 🛒 With machine learning driving our predictions, we continually refine and improve your ad placements over time. But that's not all! 👉 Discover the advanced advertising expertise you need at Preciso.net. #DigitalMarketing #SmallBusinessSuccess #AdvertisingExpertise #Preciso #smartbidads #adcampaigns #adtech #audiencedata #campaignoptimisation #digitaladvertising #precisobidsmart #smartbiddingplatform #programmatic

With Google's latest announcement, it looks like the delaying game is over and cookies are here to stay... Piero Pavone, CEO at Preciso, weighs in: "Google’s decision to backtrack on deprecating third-party cookies in its Chrome browser is disappointing, but not surprising. It’s four years since Google first announced its intention to phase out third-party cookies in 2021, since when it has been delay after delay. All the while, Google’s alternative, the Privacy Sandbox, has met with criticism from advertisers and publishers, and concerns from regulators over its potential to cause ad spend to become even more concentrated on Google’s ecosystem at the expense of its competitors. To all those companies that have been seeking an alternative to third-party cookies, my advice would be to keep going." Check Piero's full comment in Mediashotz: https://lnkd.in/dVWJ2XsZ #DigitalMarketing #Privacy #Adtech #Cookies #Innovation #Preciso

Looking to excel in the industry? 👀 In the latest episode of Programmatic Pioneers, Regional Sales Director, Manal Saho gives her full playbook on how to succeed in the industry, including tips on preparing for the demise of #cookies, approaching business in regions like Dubai and Italy and an exclusive look behind the scenes at the #technology behind Preciso. 🙌 Want to give it a listen? It's live now! Check it out below... 👂 https://lnkd.in/dJ9zi53K #podcast #programmatic #preciso #adtech #techexperts #livepodcasts #smartbiddingplatform #cookielessfuture #advertising #audiencedata #campaigns

Curious about native advertising? 🔍 Piero Pavone, CEO, shares his expert insights in our latest article for MarTech Outlook! Discover how native ads blend seamlessly with content, where they appear, and why consumers prefer them over traditional ads. 📈 Ready to elevate your advertising game? Click the below to read more! 👇 https://lnkd.in/dr3W2gsK #NativeAdvertising #MarketingInsights #Preciso #Ultima #AdTech #DigitalMarketing

Didn't get the chance to meet Manal at MAD//FEST this year? We've got the scoop for you... 👀 In this exclusive quick-fire interview with Manal Saho, we give you all the top takeaways, insights and tips that she saw at this year's event. Ready to jump in? #Madfest2024 #events #preciso #precisobidsmart #targetedadcampaigns #adscale #Engagement #personlization #ultima #advertising #adtech

ExchangeWire’s ATS in Singapore, last week, was a blast! Our team had an amazing experience, joining senior stakeholders from media, marketing, and commerce industries across the APAC region. Here are some key highlights: �� Dr. Rajesh KVP: "ATS offered a rich agenda with panel discussions, keynotes, and product showcases, focusing on the latest developments and innovations in the APAC ad tech scene. Key topics included preparing for a cookieless world, Google Privacy Sandbox, first-party data strategies, and the exciting advancements in CTV, AI, and ML." 🔹 Aravind Pillai: "This year's event shed light on the technology options for leveraging first-party data. We learned about Seller Defined Audiences (SDA), PAIR, and Data Clean Rooms from IAB Tech Lab, which are avenues we're excited to explore further." A big thanks to ExchangeWire for hosting such an insightful event. We're looking forward to applying these insights and continuing to innovate in the #adtech space! #ATS2024 #AdTech #CookielessFuture #PrivacySandbox #FirstPartyData #Innovation #CTV #AI #MachineLearning #Preciso

Proactive initiative of our very own Head of Business Development! Great job Charlene 💪

It's the last day at MAD//FEST which means the last day to meet the Preciso team... 👀 We’ve had an amazing time networking, learning, and having fun here but it's not over yet! 🙌🏻 If you haven’t connected with Manal Saho and the Preciso team, there’s still time. Come find us today...🤗 #madfest24 #madfestlondon #preciso #fortunefavorsthebold #precisoteam MAD//FEST LONDON

ATS Day!

Preciso has landed at MAD//FEST 2024 and it's already filling up!💥 We are excited to be hitting the THE OLD TRUMAN BREWERY LIMITED for London's biggest advertising event. 🙌 Manal Saho is all set for three days of networking, fun, socialising, and thought-provoking panels. We can’t wait to connect with so many innovative brands and agencies. If you’re here too, swing by and say hello or send us a message to set up a chat. #MADFest2024 #Networking #Preciso #Panels MAD//FEST LONDON