We’re excited to present the Lighthouse Labs Network Management Trends Report! 🌐✨ Leveraging atlasIQ, this trend report utilizes these data-backed insights to identify crucial advancements in the strategic areas driving network management solutions including architecture transformation, security convergence, AI operations and, data centers at scale. 📥 Access the full report here: https://hubs.li/Q02HW-BG0 #NetworkManagement #LighthouseLabs #DataCenter #atlasIQ
pharosIQ
Software Development
Philadelphia, Pennsylvania 37,468 followers
pharosIQ, a global leader in 'intent-to-purchase,' provides signals that help B2B revenue teams exceed goals.
About us
pharosIQ, a global leader in "intent-to-purchase" lead generation, provides insights and demand for B2B sales and marketing success. Leveraging over 40 years of expertise, pharosIQ turns intelligence into impactful engagements for efficient global revenue growth. Powered by first-party data, it connects vendors with buyers, transforming strategies worldwide.
- Website
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https://pharosiq.com/
External link for pharosIQ
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- Philadelphia, Pennsylvania
- Type
- Privately Held
- Founded
- 2002
- Specialties
- Predictive Analytics, Account Based Marketing, Channel Marketing, Sales Enablement, Marketing Strategy, Sales Strategy, B2B Advertising, B2B Marketing, Buyer Journey Analytics, Account Intelligence, and B2B Intent Data
Locations
Employees at pharosIQ
Updates
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🎙️ Exciting news! Join us for the premiere of IQ Live, our new webinar series featuring B2B marketing visionaries. Our first guest: Sophia Agustina 🧠 Gain insights on: - Transformative organizational projects - Tackling big challenges - Effective GTM strategies - AI and intent data in marketing - Driving 5X+ YoY performance improvement 🚀 Elevate your marketing game. Register now! https://lnkd.in/ezrCM3Ns #IQLive #B2BMarketing #AIinMarketing #IntentData #pharosIQ #MarketingInnovation #MarketingLeadership
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We’re thrilled to share the latest insights from the Lighthouse Labs Cybersecurity Trends Report! 🌟 In a rapidly evolving digital landscape, staying ahead of emerging threats is crucial. Leveraging atlasIQ, this trend report utilizes these data-backed insights to identify crucial advancements in four strategic areas driving cybersecurity solutions: artificial intelligence, identity and access management, continuous threat management and, privacy-driven application decoupling. 💡Explore the full report here: https://hubs.ly/Q02HBd570 #Cybersecurity #LighthouseLabs #IAM #CTEM
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Did you miss Michael McGoldrick on the Game Changers Series last week? No problem! Check out the full episode below and get the scoop on these key insights: 👉 Shifting focus on intent data 👉 Personalization and ABM 👉 Unified approach and ethical data use https://lnkd.in/gSd-hg43
As a Marketer, nowadays you can't turn the corner without hearing the words "intent", "signals", or "ABM". It's for good reason... But when you dive into their approach you'll see that many of those marketers aren't running true ABM programs OR leveraging their intent data to get a competitive edge (since they're leveraging the same data as their competitors). In this week's Game Changers Newsletter, we're bringing in Michael McGoldrick, Global VP of Corporate Marketing at pharosIQ, to share how to leverage intent data more effectively. Plus... 👉 The #1 question you need to be asking your customers 👉 The new ABM educational series you can't afford to miss 👉 What it means to be a category creator Keep reading to learn more 👇 #ABM #Intent #Marketing #GameChangers #data
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Struggling to generate high-quality leads in the IT channel? Traditional digital marketing can often fall short. Consider direct mail and outbound calling: Personalized and Targeted: Tailor messages to specific needs. Tangible and Memorable: Create lasting impressions. Responsive and Interactive: Engage prospects directly. Measurable and Trackable: Optimize campaigns for better results. These strategies deliver leads that convert quickly and require minimal nurturing. https://hubs.li/Q02FcKFB0
Driving High Quality Leads for the IT Channel with Direct Mail and Outbound Calling
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Active engagements with late-stage content including price comparison guides and case studies by our audiences, has highlighted the top HR software gaining traction over the last 90 days. Here are our top 5 trending products making waves: Workday UKG SAP Rippling ADP #LighthouseLabs #HR #HRSoftware #IntentToPurchase
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Happy Fourth of July from all of us at pharosIQ! Today, we celebrate freedom, unity, and the pursuit of excellence that drives us every day. Whether you're enjoying a barbecue, watching fireworks, or spending time with loved ones, we hope your day is filled with celebration. Wishing everyone a safe and festive Independence Day!
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Ever wondered if intent data is all it’s cracked up to be? 🌟 Join Oana Manolache, host of Sequel.io's Game Changers series, and Michael McGoldrick VP of Corporate Marketing at pharosIQ, on July 9th as they cut through the hype and show you how to use intent data the right way! Here’s what you’ll get: 🔍Myth-Busting: They’re clearing up the biggest misconceptions about intent data and showing you how to avoid common pitfalls. 🔒Ethics Made Simple: Learn the do's and don’ts of using intent data responsibly. Keep your marketing ethical and your audience's trust intact. 🚀Channel Secrets: Find out how to turn overlooked channels into gold mines for engagement and growth. Michael’s got some killer tips on combining 1st party and intent data to craft campaigns that really hit home. Plus, he’ll dive into how to keep your marketing and sales teams in sync and focused on what really matters. Don’t miss out on this chance to shake up your strategy and get ahead with data-driven marketing! 💡 Save your seat here: https://hubs.li/Q02FcLq_0 #IntentData #MarketingTips #DataEthics #Growth #GameChangers
The Truth Behind Intent Data: Breaking Myths and Exploring Unlikely Acquisition Channels
sequel.io
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🎙️ Darryl Praill on the #B2Boring Podcast shared how he transformed agorapulse's launch strategy: "We signed up over 300 ambassadors who create content and get shout-outs from us—no payment involved. We made bold, funny, and aggressive videos with cool music and a massive ad campaign. On launch day, it wasn't just us; all 300 partners and the press launched simultaneously. The noise was through the roof!" Key Points: - Ambassadors: Leveraging a network to amplify our message. - Creative Content: Trying new, bold approaches. - Unified Launch: Coordinating for maximum impact. Why It Matters: - Innovation: Simple strategies can have a huge impact. - Collaboration: Partnering multiplies our reach. - Visibility: A coordinated launch creates unmatched buzz. Check out the full episode for more insights!
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Over the last 90 days, active engagements with late-stage content including price comparison guides and case studies by our audiences, has highlighted the top security software solutions gaining traction. Here are the leading solutions making an impact: Zscaler Cisco Druva Okta CrowdStrike