Nothing has changed. Read our CEO Joe Root's latest thought piece in The Drum as he shares unique data from Permutive's 150+ premium publishers. He explains why advertisers must accept that cookies are going away (just not on Google's timeline) and how to get dramatic improvements in return on ad spend from publisher first-party signals. #ReimagineAdvertising #Cookieless https://lnkd.in/deGJBn3Z
Permutive
Software Development
London, England 9,005 followers
Permutive puts publishers in control of their revenue by enabling them to reach and monetise 100% of their audience.
About us
Permutive puts publishers in control of their revenue by enabling them to reach and monetize 100% of their audience while respecting consumer privacy. With Permutive, publishers can develop unique audience insights, optimize campaigns on the fly, and provide detailed mid- and post-campaign reports. In unlocking the true value of their audience, Permutive’s customers drive direct deals, win more RFPs, and secure repeat business with advertisers. Permutive is trusted by the world’s largest publishers, including News Corp, Hearst, The Washington Post, BuzzFeed, Penske Media, Future plc, the BBC, The Guardian, Vox Media, Insider, Hubert Burda Media, Condé Nast International, Trusted Media Brands, Hello! and Reworld Media.
- Website
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http://permutive.com
External link for Permutive
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Data Management Platform, DMP, Publishing, Advertising, Real-Time, Edge Processing, First-party data, Cohorts, audience platform, responsible advertising, edge computing, Direct-sold programmatic, and Privacy
Locations
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Primary
145 City Road
London, England EC1V 1AX, GB
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55 5th Ave
New York, NY 10003, US
Employees at Permutive
Updates
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Permutive reposted this
Cookies do not exist for 70% of the open web today. Failing to recognise and act on this (regardless of what Google does) means advertisers are very likely leaving improved ROAS on the table. Permutive has proven this with our partners. Let's not get bogged down in speculation or become distracted by the recent news. The fact remains, cookies only exist for 30% of the open web. Consider how saturated with investment the 30% is today. Advertisers that build to access and demonstrate the value of the 70% on their bottom line will remain ahead of the curve. Simples!
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Permutive reposted this
#Google won't be scrapping third-party cookies after all. It plans to focus on the #PrivacySandbox to improve privacy What does this mean for the industry? The future of digital advertising will likely involve ongoing adjustments as Google works to balance #privacy with utility. Advertisers and publishers must stay agile and ready to integrate new tools and approaches as they emerge from the Privacy Sandbox initiative. #cookiedeprecation Read the full story here with expert opinion from Joe Root | Jay Stevens | Mateusz Rumiński | Permutive | PrimeAudience | Kat Warboys | HubSpot | Roy Yanai | AppsFlyer Don't miss our upcoming interviews and feature stories. Follow our LinkedIn newsletter.
The Cookies Win, Google Shifts Focus to the Sandbox
Martechvibe on LinkedIn
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This isn't about Google; it's about consumer choice. 70% of consumers already block cookies, so what does that mean for the rest of them? Read our co-founder Joe Root's post below.
The biggest risk to the Open Internet is a false sense of security settling in. This isn't about Google, it's about consumer choice. Cookies are already blocked across 70% of consumers. For advertisers this means reach has disappeared and performance is harder to find, and for publishers this means yield has collapsed across 70% of inventory. Cookies are still deprecating, Google are just explicitly placing the choice and the rollout of it in the hands of consumers instead. When given a choice, consumers overwhelmingly opt-out. Permutive sits across >1B devices every month. Of those, 70% of consumers no longer have a cookie and within Chrome, 40% of consumers have manually disabled cookies themselves. The debate is simply with this new choice, do we go from 30% of consumers with a cookie, to 15%, or 10% or 5%. None of these options work. Publisher first-party signals are the only signals which work across 100% of consumers. Publishers need to invest in collecting and managing their first-party signals, and collaborating with the ecosystem to make them accessible. Advertisers need to invest in collaborating with publishers on top of those signals to find reach and performance. And when they do, Advertisers see sales double and CPAs halve, and Publishers see CPMs grow >90%. We're seeing this at scale today—over a billion dollars in media spend transacts through our infrastructure. If you want to be a part of building a flourishing and performant Open Web, get in touch!
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Interested in Retail Media trends? Watch this exclusive video with our New Verticals expert Samuel K. as he talks through Permutive's latest innovations and how publishers, #retailMedia, advertisers, and agencies can collaborate. #DataCollaboration #FirstpartyEra #ReimaginingAdvertising
📹 [Cannes Lions] : Interview Exclusive avec Samuel K., General Manager, New Verticals chez Permutive Nous avons eu le plaisir d'accueillir Samuel Kuldinow lors des Cannes Lions cette année. Voici un extrait de son intervention : Samuel K. "𝘓𝘦𝘴 𝘦́𝘥𝘪𝘵𝘦𝘶𝘳𝘴 𝘶𝘵𝘪𝘭𝘪𝘴𝘢𝘯𝘵 𝘗𝘦𝘳𝘮𝘶𝘵𝘪𝘷𝘦 𝘰𝘯𝘵 ���𝘦́𝘫𝘢̀ 𝘨𝘦́𝘯𝘦́𝘳𝘦́ 𝘱𝘭𝘶𝘴 𝘥𝘦 1 𝘮𝘪𝘭𝘭𝘪𝘢𝘳𝘥 𝘥𝘦 𝘥𝘰𝘭𝘭𝘢𝘳𝘴 𝘥𝘦 𝘥𝘦́𝘱𝘦𝘯𝘴𝘦𝘴 𝘥𝘪𝘳𝘦𝘤𝘵𝘦𝘴 𝘦𝘯 𝘦𝘹𝘱𝘭𝘰𝘪𝘵𝘢𝘯𝘵 𝘭𝘦𝘶𝘳𝘴 𝘴𝘪𝘨𝘯𝘢𝘶𝘹, 𝘢𝘷𝘦𝘤 𝘶𝘯𝘦 𝘢𝘮𝘦́𝘭𝘪𝘰𝘳𝘢𝘵𝘪𝘰𝘯 𝘴𝘪𝘨𝘯𝘪𝘧𝘪𝘤𝘢𝘵𝘪𝘷𝘦 𝘥𝘦𝘴 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦𝘴 𝘦𝘵 𝘥𝘶 𝘙𝘖𝘐 𝘱𝘰𝘶𝘳 𝘭𝘦𝘴 𝘢𝘯𝘯𝘰𝘯𝘤𝘦𝘶𝘳𝘴. 𝘓𝘢 𝘤𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘪𝘰𝘯 𝘥𝘦𝘴 𝘥𝘰𝘯𝘯𝘦́𝘦𝘴 𝘦𝘯𝘵𝘳𝘦 𝘢𝘯𝘯𝘰𝘯𝘤𝘦𝘶𝘳𝘴 𝘦𝘵 𝘦́𝘥𝘪𝘵𝘦𝘶𝘳𝘴 𝘢 𝘤𝘰𝘯𝘥𝘶𝘪𝘵 𝘢̀ 𝘶𝘯𝘦 𝘢𝘶𝘨𝘮𝘦𝘯𝘵𝘢𝘵𝘪𝘰𝘯 𝘥𝘦𝘴 𝘷𝘦𝘯𝘵𝘦𝘴 𝘦𝘵 𝘶𝘯𝘦 𝘳𝘦́𝘥𝘶𝘤𝘵𝘪𝘰𝘯 𝘥𝘦𝘴 𝘊𝘗𝘈s. " Retrouvez le lien de l'article : "les 5 points à retenir de Sam Kuldinow " en commentaire 👇
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"Publisher signals are delivering strong results for advertisers; their solution is available today, so why wait?” says our Head of Advertiser Customer Success, Ned Jones 💡 This is in reaction to the latest IPA Bellwether Q2 Report, which reveals a striding return to growth in UK marketing budgets. Ned sees data collaboration and connectivity between advertisers’ target audiences and publisher audiences as the biggest opportunity for brands to maximise budgets 📈 Read more in this piece by Aimee Newell Tarín for ExchangeWire: https://lnkd.in/eh4uCrXx Innovative brands that work with Permutive are already moving out of cookie-based buying and into leveraging publisher signals. These brands see double to triple reach, increased sales, and reduced CPAs. #PublisherSignals #datacollaboration
IPA Bellwether Q2 2024: UK Marketing Budgets Reach Highest Peak in Decade
https://www.exchangewire.com
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Sky, Permutive and EssenceMediacom have been nominated for their innovative journey to cookieless targeting at the MPA - Manchester Publicity Association Inspiration Awards 2024 🎉 It's incredible to see the recognition and celebration of efforts to adapt advertising strategies for a cookieless future. Huge congrats to all involved, and good luck to all those shortlisted! #MPAAwards24 #ReimagineAdvertising #CookielessInnovation https://lnkd.in/g6idXXtQ
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Permutive reposted this
Finally got to sit down with ad-tech royalty Ari Paparo. Publisher first-party signals in combination—cohorts, contextual and IDs—are the only 100% addressable solution post-cookie. We dug into how Permutive is enabling 150+ of the worlds largest media companies to manage and monetise these, and how we're enabling advertisers and ad-tech to collaborate on top of them to double sales and halve CPAs. Delighted to have had the chance to really dig into this with Ari!
Our latest interview is with Joe Root from Permutive talking 1P data. And this week's newsletter digests the Sandbox testing data from Index Exchange and puts it into context. https://lnkd.in/e2Z6NQBc
Justify Your Existence Returns
news.marketecture.tv
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Exciting News: Permutive has successfully completed both the SOC 2 and SOC 3 Audits 🎉 These reports validate our strong focus on security, providing our customers and partners with the utmost confidence in our controls and practices. They are a testament to our collective commitment to maintaining the highest standards of security. Find out more about the audits here: https://lnkd.in/eUhjgMEa
Permutive successfully completes the 2024 SOC 2 and SOC 3 audits - Permutive
permutive.com
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Listen to this fantastic conversation between our GM for advertisers, Elizabeth Brennan, and Kumar Amrendra, Head of Digital Marketing, Planning, and Data Science at Sky. They met with Justin Pearse at NewDigitalAge in Cannes to discuss cookieless plans, the power of publisher signals, and Sky’s checklist for buying tech. Listen now: https://lnkd.in/epRryyEr #ReimagineAdvertising #Cookieless #PublisherData