Opti Digital

#Achievement: Opti Digital expands in the US 🇺🇸 We're thrilled to announce our partnership with the award-winning global digital consultancy Prohaska Consulting! Having already established ourselves as key players in the European AdTech industry, we have now set our sights upon the North American giant. 🎉 With U.S. advertising revenue projected to reach $365.9 billion in 2024, we're ready to help publishers capitalize on programmatic opportunities. Our technologies, including a fast cloud wrapper, dynamic flooring and a social bid adapter, ensure high eCPMs. In 2023, we achieved a 33% increase in gross margin and optimized nearly $38 million in ad revenues, serving over 5,000 websites and providing technologies to major European publishers like Webedia, Orange, and Le Point. By partnering with Prohaska Consulting's Magnify division, we intend to replicate our European success and establish a strong foothold in the U.S. AdTech landscape. 🚀 Stay tuned for more updates! 📈 Read the full article here: https://lnkd.in/dyPZqwxD #AdTech #Partnership #ProgrammaticAdvertising #BusinessExpansion

🍪 Market #News: Looks like third party cookies are here to stay! After years of back and forth, Google has decided to keep third-party cookies in Chrome. Instead, it plans to introduce a new Chrome experience that allows users to make informed choices about their web browsing activity. Details are still under wrap, but Google continues emphasizing the importance of privacy-preserving alternatives. At Opti Digital, we will keep investing in addressability solutions complementary to third-party cookies, given that over half of the Open Web no longer uses them. We’ve seen positive results in publishers' RPMs and will continue to evaluate new options for effective, GDPR-compliant audience segmentation and targeting. 🗞️ Stay informed, we will update you as soon as we know more > https://hubs.li/Q02HMrFH0 #thirdpartycookies #privacysandbox #google #adtech #cookiedeprecation #userprivacy

Your media is already equipped with robust ad technologies… But you're still looking for ways to accelerate your revenue, right? 🤔 Our innovative story-like ad format could be the answer to your needs. Opti Engage introduces a brand new bid stream and enhances traffic shaping capabilities without cannabilizing direct sales. In a cookie-less environment, it compensates the lack of user IDs by generating random IDs, enriching ad requests. Compatible with IAB sizes, Opti Engage ranks among the top 5 bidders with an average revenue uplift of 7%. Don’t miss out — make sure to test it on your site this summer! ☀️ https://bit.ly/3zLNaA4 #adformats #adtech #userengagement

Boston, here we come! 🇺🇸 We're very happy to announce that our CEO Magali Quentel-Reme and CSO Sébastien Moutte will be attending the AdMonsters Publisher Forum from August 4 - 6! Will you be attending the event as well? Make sure to meet them to chat about industry trends, insights, and innovative technologies to revv up your revenue strategy! With over 15 years of combined experience, these experts have extensive knowledge to share. 📅 Book a meeting now: https://bit.ly/3LmIJhx Leave some time to enjoy the view of the Boston Common after the event! 🏞️ #AdMonstersPublisherForum #AdTech #PublisherForum #PubForum

🗞️ Scope3 reports that the programmatic advertising industry produces more than 215,000 metric tons of carbon emissions in one month, the equivalent to more than 24 million gallons of gasoline being consumed. What is a good way to reduce your #CarbonFootprint while also optimizing your digital ad strategy? Traffic shaping! Traffic shaping reduces unnecessary data transmission and lowers energy consumption. This not only supports a greener environment but also helps you meet sustainability goals. It ensures only the best and most relevant traffic makes it to demand partners. Our own Opti Engage leverages on this by intelligently managing ad placements and load times, further enhancing the user experience and maximizing ad revenue. 🚀 Interested in taking the most out of traffic shaping? Reach out >> https://bit.ly/460vHjm #TrafficShaping #AdTech #Sustainability

A few weeks ago, we decided to take a quick break from our agendas, and take part in team building activites. This initiative offered us the opportunity to strengthen our relationships and encourage collaboration. Investing in team building is like charting a course for smoother seas and greater achievements. At the end of the day, we're all on the same boat! ⛵ #TeamBuilding #CompanyCulture #AdTech

📈 With the AdTech industry in constant evolution, it is important for publishers to be able to keep track of their overall performance and ad revenue growth. Our Opti All-In-One Dashboard tutorials explored essential features and metrics that can help you make informed decisions in optimizing your ad management strategy. We explained insights such as real-time audience analytics, content performance in Google Discover, and CMP split of users' consent. Want to refresh your memory and see the whole walkthrough? Click here 👉 https://hubs.li/Q02Fmbcw0 #adtech #liveanalytics #audienceanalytics

Caso de éxito 📈 Con más de 11 millones de usuarios únicos al mes, ElTiempo.es es el portal de referencia en meteorología y clima en España. Aun así, tenían el reto de generar nuevos ingresos y mantenerse competitivo en un sector rápidamente cambiante. Gracias al formato innovador Opti Engage, ¡El Tiempo ha aumentado su win rate en un 40% en un entorno cookieless aportando una mejor experiencia de usuario! ✅ Opti Engage combina tecnología programática avanzada con un formato atractivo para el usuario, creando una experiencia única y generando altos CPM a los editores de medios online. Descarga el caso completo aquí 👇: https://lnkd.in/e2CvH4Fk —------------ Success Story 📈 With more than 11 million unique users per month, ElTiempo.es is the reference for meteorology and climate in Spain. Still, they had the challenge of generating new revenue and staying competitive in a rapidly evolving sector. Thanks to the innovative Opti Engage format, El Tiempo has increased its win rate by 40% in a cookieless environment, providing a better user experience! ✅ Opti Engage combines advanced programmatic technology with an attractive format, creating a unique experience and generating high CPM for online media publishers. Download the full case here 👇: https://lnkd.in/ebYH7ji8 #Digital #Innovation #AdTech #RevenueGrowth

"Privacy means people know what they’re signing up for, in plain language, and repeatedly.” – Steve Jobs 🎉 Concluding our Opti All-In-One Ad Revenue Dashboard series! This time we dive into the Consent Analytics tab, which gives valuable information about user preference to targeted ads through the #CMP (Consent Management Platform). Interested in having a demo of our All-in-one solution? Contact us here: https://bit.ly/3xMacWG #AdTech #ConsentAnalytics #AdRevenue #Data #GDPR

OPTI DIGITAL #TEAM Today, we would like to welcome Ruben Quinteros, who joined the team a few months ago! 😊 Ruben works as a Communications Assistant Intern, helping us develop content for all of our platforms. He helps us stay prepared and consistent in our efforts. Thank you for your contributions Ruben! 💪 #AdTech #Marketing #TeamGrowth