OpenWeb

We’re so excited to share Aida, our LLM-based moderation tech, with all you. Bots, trolls, and misinformation merchants are now moving at the speed of AI. Aida gives everyone who wants a healthier web a new tool to fight back. OpenWeb’s mission is to end toxicity online — and we’re getting closer every day. Aida beats industry standards for accuracy, recognizes nuance, and gets better as it keeps learning from every article it reads and every new decision it makes. Aida is now in open beta for all OpenWeb partners. Learn more about Aida in our blog: https://lnkd.in/dwkYZSVF 

After years of delaying the cookie apocalypse, Google finally called it off. So, how should publishers react? Vote below to let us know how (or, if) you’re pivoting in light of the big news. Our POV is simple: for publishers, this doesn’t change much. Sure, Google's move might relieve some time pressure. But Publishers likely still will face problems once Google starts letting users opt-out—just look at iOS, where about 50% of users ask apps “not to track.” That's a lot of missing data. We've had some conversations in the last 24 hours and many publishers are continuing with their plans for cookieless targeting alternatives. After all, Google may be changing course but other risks — like expected new user data regulations — haven’t changed a bit. Build your communities, focus on owning your user data, and look for effective ways to activate it. That way you can grow no matter what Google throws at you. 🚀

We partnered with Comscore, Inc. to find out if our audiences are truly unique. Turns out — yes. Of our 150+ million monthly users, many don’t use the other social networks. To get specific: — 11.4% of OpenWeb users don’t use Facebook, — 51.1% aren’t on Instagram, — 47.8% aren’t scrolling TikTok, — 46.9% don’t tweet (or – X?) on X, …and more in the graph below. Across our 5,000+ publishers, we host the most engaged and passionate communities on the web. Now we know they’re unique, too. Ready to reach audiences like nowhere else? Let's talk: openweb.com/contact/

It’s next week. 🔜 Don’t miss out on the chance to speak to our team of digital ad specialists at Affiliate Summit East. Make sure you catch Gresa Dardani, Josh Wlostowski, and Dean J. Rizzo, who will be on the ground in NYC, to have a conversation about how we can help you reach your advertising goals. See you there. 🚀

What does Spotify’s new commenting feature tell us? It means the streaming giant recognizes that comments, when healthy, are a powerful tool for: 🕜 Increasing dwell time,  📄 Higher page views, 🔙 Boosted return visits, 🤝 Building a loyal community. Check out our full analysis and what this means for publishers in our most recent blog: https://lnkd.in/dNScsJgP

You’ve got a great site. Now transform it into a destination. With Conversation, users keep coming back. Users who engage with OpenWeb’s Conversation register more, have higher return visits, and stay longer on the site —  6.3x longer, in fact. But it’s the quality of the conversations that keep users engaged. Our best-in-class, AI-powered moderation keeps trolls, bots, bullies, and spammers at bay. Let’s have a conversation about hosting conversations: openweb.com/contact

OpenWeb veteran Eran Kattash has worn quite a few different hats in his 5+ years with us, and he’s got insights in spades. Today, Eran is our Director of Growth and Strategy helping our partners get the most out of our partnership and solutions. Eran - Thank you for all the great work that you do. 👏 PS – OpenWeb is growing. Check out our open positions at and join the team that’s changing the web. https://lnkd.in/deKKkk8S

Last week, our London team officially welcomed the summer season with a special event. ☀️ Joined by a few of our partners, they participated in a bbq class where they learned the ins and outs of cooking up a world-class barbecue feast. 🥩 Thank you to everyone who joined us. Always a pleasure to spend time with you all. 📸 Alex Paikkos-Wheeler, Tom Rolfe 🌐, Sean Adkins, Warwick Walker, Kirstin Randall, Sandro Del Grosso, Hannah Buitekant, Nicholas Flood, Doug Green, Nino Stylianou, Nick Fletcher, Michael Oliver, Susanne Watts, and Heimunn Li.

Affiliate Summit East is coming up fast. Let’s talk. At OpenWeb, we work with over 5,000 publishers and brands, serving over 150 million monthly active users. Don’t miss out on the opportunity to speak to Gresa Dardani, Dean J. Rizzo, and Josh Wlostowski about how we can help you get your brand in front of the most engaged, passionate audiences on the open internet.   See you all in the big apple.🍎 #ASE24

What’s the easiest way to know what your readers think? Ask. We’re always looking for ways to help publishers better understand their users. Sometimes the answer is simple. With OpenWeb Reactions, seamlessly add fully customizable polls and get instant feedback on the content you’re sharing. Collect valuable first-party data. Better understand your audience. Even better? Users who engage with OpenWeb’s Reactions tool spend 8.1x more time on-site. 📈 Contact us to learn more about Reactions and how it can help you drive more engagement on your site. https://lnkd.in/dJN_GzcK