NoGood

Are we witnessing the Linux moment for AI? The artificial intelligence gap is rapidly closing with the release of Llama 3.1. But the costs and risks associated with closed-source models are on the rise. Zuck's decision to take the open-source route might be one of the most strategic business moves in the Gen AI space since the launch of ChatGPT. Here's why. 💡 Low risk, low cost. Meta can join the AI race and reap market benefits while focusing on its core business (social ads and Metaverse). 🥊 Counter-strategy. This devalues and contains competitors' investments in foundational LLMs. 👍 Brand redemption. Open-sourcing will help Meta regain user and developer trust, which has eroded since the Cambridge Analytica scandal in 2016. Open-sourcing positions Meta as a more trustworthy and responsible AI developer. This approach could lead to an open AI ecosystem rivaling Linux’s impact on the software world. What are your thoughts on this strategy? Let us know in the comments below. #Meta #ArtificialIntelligence #businessstrategy

This is why participating in viral conversations is crucial to brand success. Paris planned to use the Seine for the Olympics, raising safety concerns based on the water’s cleanliness levels. And French skincare brand Caudalie took note of the internet discourse. 👀 Their response? A CGI ad featuring their Vinoperfect serum. In the ad, a drop of the serum cleans the Seine’s muddy hue, reinforcing its claim to remove dark spots. And people loved it. The ad was extremely responsive to the cultural conversation around the Olympics while nonchalantly plugging their brand. This is what people want to see. Audiences enjoy ads that are entertaining first, and educational second. What do you think of Caudalie’s Seine stunt? 🇫🇷 Let us know your thoughts in the comments below. #Caudalie #Olympics #brandstrategy

For Gen Z consumers, food is the new luxury. Known for romanticizing everyday life, Gen Z creators on social media are swapping luxury bags and unboxing videos for branded smoothies and sandwiches. Why the shift? 🤔 Millennials and Gen Z are now less focused on big purchases – like homes – and moreso indulging in everyday luxuries that feed into the current “treat yourself” culture. This is why Erewhon's branded smoothies work so well to appeal to their target audience. Gen Z sees food as a status symbol, meaning these branded smoothies are a way for them to signal their cultural relevance and trendiness. Limited production runs and seasonal collaborations also create a sense of exclusivity and desirability among young consumers. From working with celebrities like Hailey Bieber and Matilda Djerf to brands like Summer Fridays and Poosh, Erewhon definitely understands and capitalizes on the viral potential of their smoothie collaborations. Would you buy a $18 smoothie? #erewhon #brandmarketing #brandcollaborations

Social media content creation isn't hard... You just have to post the right thing, at the right time, all the time. 😬 One brand that has been hitting the mark lately is SSENSE. From humorous content about the Euros to posts about A24's Maxxxine on the week of the film's release, SSENSE always gets one thing right: Timing. And with social media, timing is everything. ⏱️ Brands that win on social are the ones that know how to tap into cultural conversations that are happening — as they're happening. This demonstrates an ability to not only understand your audience, but converse with them in real-time as a friend or an acquaintance might. It humanizes the brand, increases organic sharability, and places the brand in the center of conversations that are already going viral. What do you think of SSENSE's social media strategy? Let us know in the comments below #euros #ssense #socialmediamarketing

I wonder if Duolingo offers “How to Speak Corporate”...

This is why brands should be paying more attention to their social media comments section. 💬 Converse recently faced an influx of TikTok comments pleading to bring back their knee-high shoes. “Dedicated to the superfans that never stopped commenting”, the brand announced the style’s upcoming re-release. 👢 Why did they do it? Converse had no obligation to re-release the shoe. But they had a vision for community building — which is exactly what happened here. Social listening helps brands understand what needs exist in their audience and what they’re looking for in a solution. 👀 Converse noticed the desire for a knee-high shoe, and chose to provide that instead of coming up with a whole new concept. The re-release was also teased with direct screenshots of user comments. By providing a re-release, Converse told its audience that they were seen and valued by the company. Brands should be looking at Converse as an example of how social media comment sections conserve as a valuable source of user feedback What do you think of Converse re-releasing its famous knee-high shoe? Let us know your thoughts in the comments below. #Converse #Y2K #GenZ #brandstrategy 

Gen Z wants you to take a side — so Seed took Molly Baz’s. Breastfeeding startup Swehl’s Times Square ad featuring Molly Boz was recently flagged by the distributor and taken down. The removal generated serious backlash. Clear Channel chose to run lingerie campaigns for other brands, but because Swehl highlighted a revealing pregnant woman, it was deemed inappropriate. That wasn’t the last of Molly Baz in Times Square, though. 👀 Seed, a probiotic startup, donated their ad space to run Baz’s banned ads, with this added copy: “Dear Molly, thankfully we’re not (lactose) intolerant.” Why did they do it? 🤷 It added them into a conversation that aligned with their brand ethos of supporting womxn’s health. It also brought them closer to their target audience. 🎯 Gen Z values brands that take actually take action to adhere to their values. Social listening and active participation in cultural conversations are crucial to brand success— and Seed is the perfect success story example. 🏆 What do you think of Seed’s response to Swehl’s ad campaign? Let us know your thoughts in the comments. #Seed #MollyBaz #GenZ #brandstrategy 

Figma's accidental role in the presentation software business has finally become intentional — thanks to users. At Figma’s Config conference, “Figma Slides” debuted as a beta product. The best part? It’s exactly what users have been asking for. In the past 12 months, Figma found that users created 3.5 million slide files. 📈 “Figma Slides” is an excellent demonstration of product-led growth because it's created in response to user behavior in the product. They are acknowledging that they see and hear their user community by giving the customer what they want (instead of useless features they didn't ask for). Will you be using Figma Slides? 👀 Let us know in the comments below. #figma #figmaconfig #productledgrowth

Feeld is picking up the ball that Bumble dropped. 👀 Bumble’s controversial rebrand campaign that claimed “celibacy is not the answer” sparked online outrage. People were quick to respond to it — and so were brands. Namely, Feeld. Feeld offered users a new option to choose “celibacy” under the “desire” section. That, and they’ve taken over Bumble’s failed billboard space — by plastering their own update on top. And their response is incredibly on brand. ⭐️ Feeld’s commitment to not “gatekeeping sexuality… because everyone deserves the freedom to discover themselves on their own terms” aligns with the change. Their update proved successful — all thanks to their quick thinking. 🧠 The marketing space is transitioning into a reactive phase, where brands responding to other brands (be it successes or failures) creates success. By participating in the online conversation, Feeld resonated with users left out by Bumble’s fumble. Do you agree with Feeld’s timely response? Let us know your thoughts in the comments below. #feeld #datingapp #brandstrategy 

Verizon wants you to recognize it as a media company with its latest rebrand. Though still succeeding as the largest wireless provider in the U.S., Verizon is fighting to maintain its subscriber growth. Enter their new logo. The distinct change from the classic checkmark to a more Netflix-esque style is an intentional choice. Rebranding as a media company allows Verizon to expand past just wireless infrastructure. What do they want to be known for offering? 🤨 🎮 Video games 📺 Streaming platforms 🏈 Major sports games And more — all to better connect emotionally with their audience. This rebrand isn’t without strategy, though. Verizon is hopeful the change will attract customers to its premium-tier subscriptions, and will continue to maintain its core business as a wireless infrastructure provider. Do you think Verizon’s rebrand strategy will prove to be successful? Let us know your thoughts in the comments below. #Verizon #rebrand #brandstrategy