Marigold reposted this
Does a marketing term like “zero party data” make you laugh nervously and look at the floor? It did for me, too! But this podcast ep wiped that away… In 20 mins Jay Schwedelson and Nate Frick (of Marigold ) make zero party data so clear. Take your marketing knowledge and prowess to the next level with this. (The tl/dr: zero party data is that stuff you get directly from your own customers like their preferences, wants, needs, etc) Top lessons IMO: - you probably already have zero party data and aren’t using it - if you collect zero party data, use it bc your customers expect you to - AOL CDs made great white elephant gifts https://lnkd.in/ekPKXYyA