🔔 Invibes Stands Firm: Privacy-First Targeting is the Future🔔 Google's decision to pause their third-party cookie phase-out plan is a momentary relief for the advertising ecosystem. However, it serves as a clear signal: advertisers must proactively evolve their digital marketing strategies to avoid vulnerability to the whims of "big tech". At #Invibes, we've long been committed to pioneering innovative, future-proofed solutions that endure. Our privacy-first solutions like the Invibes Handshake API and hashed email solutions are already proving transformative for the industry, irrespective of Google’s actions: 🔒 Privacy-First: Anonymized hashed emails safeguard user data while still enabling personalized experiences and enhanced targeting. 📈 Future-Proofing: Amid tightening regulations and evolving user preferences, targeting alternatives are crucial for sustained success and robust marketing strategies. 🎯 Precision Targeting: #Cookieless doesn’t mean less effective. Alternatives like hashed emails ensure precise, impactful audience identification without reliance on third-party cookies. With many advertisers transitioning already, now is the time to innovate and adopt forward-thinking strategies. Let's seize this opportunity to lead in a privacy-first advertising era. Stay ahead with Invibes. Get in touch today: www.invibes.com #AdTech #DigitalAdvertising #CookielessFuture #PrivacyFirst #Innovation #HashedEmails
About us
Invibes Advertising (Invibes) is an international technology company specialising in digital advertising innovation. Founded on the philosophy that advertising efficiency comes from being truly innovative and naturally engaging to users, Invibes has developed an integrated technology platform for brands to reach consumers through impactful in-feed advertising. Invibes delivers advertising that creates positive attention by harnessing the power of big data, innovative in-feed formats, wide reach and extensive intelligence services. Pioneering the way in sustainable advertising, Invibes also offers a unique solution to offset campaign emissions through its Carbon-Neutral label. In order to partner with some of the greatest brands in the world, like Amazon, Bacardi, Dell, IKEA and Toyota, we rely on even greater people. At Invibes we strive to maintain an energetic, open environment that fosters a culture of ideation, growth and #GoodVibes, that shines straight through to our clients. Want to hear more about Invibes? Visit: www.invibes.com Invibes Advertising is listed on the Euronext Stock Exchange (Ticker: ALINV – ISIN: BE0974299316)
- Website
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http://www.invibes.com
External link for Invibes Advertising
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Ghent
- Type
- Public Company
- Founded
- 2011
- Specialties
- Advertising, Marketing, Media, Ad-tech, In-feed, Positive Attention, Branding, Digital Marketing, Ads, and Advertising innovation
Locations
Employees at Invibes Advertising
Updates
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🚀 Elevate Your Digital Strategy with Invibes SPO Redefine the connection with publishers with Invibes Supply Path Optimisation (SPO). By ensuring the most effective ad placements at optimal costs, we enhance both advertiser value and publisher revenue. 🔗 Invibes Enhanced Supply Path Capabilities Global Reach: Access to 250 million unique monthly readers, expanding to over 200M Monthly Unique Visitors across the globe. Brand Safe Environments: Direct partnerships with a curated network of publishers ensures 100% in-feed, brand-safe advertising opportunities. Innovative Solutions: Our Invibes Page Sentiment Score uses NLP and machine learning for precise contextual and semantic content analysis, enhancing campaign suitability and effectiveness. 🔍 Ready to elevate your advertising strategy with Invibes sophisticated SPO solutions? Let’s harness the full potential of digital advertising in the open internet era. https://lnkd.in/eFqvcarS #DigitalMarketing #SPO #Advertising #DigitalAdvertising #InFeed
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🚀 Explore our recent campaign for Ford España, promoting the 'Ford Focus Days' Targeting urban professionals in the market for a new car, the #Invibes innovative smart targeting campaign created positive brand impact for Ford Motor Company. 🎯 The unique Invibes Loop format - one of Invibes’ 80+ innovative ad styles - effectively spotlighted the Ford Focus, boosting Ford brand presence and engagement. 📊 Partnering with Mindshare, we deployed a strategy that fine-tuned ad placements, combining relevance and context to elevate consumer experience and drive up purchase intent. 🔗 Discover the power of Smart Targeting with Invibes: https://lnkd.in/eSsTXpDK #FordSpain #DigitalAdvertising #AdTargeting #Innovation #AI
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🌟 Embracing the Spirit of Mandela Day: Getting creative with Golang Education Outreach! 🎨🖌️ At #Invibes, we believe in the power of #GoodVibes, and today, our team in South Africa took action in a meaningful way. In honor of #MandelaDay2024, our dedicated Invibes team volunteered their time to paint the Wendy House at Golang Education Outreach. To us, this initiative is more than just a coat of paint. It's about supporting education and empowering future generations in South Africa and beyond. Golang Education Outreach plays a crucial role in equipping young learners with essential skills and proficiencies, paving the way for a brighter future. Thank you to everyone involved in making this initiative a success! We hope the children enjoy their vibrant new space. 🌟 Linda Snyman, Tamryn Van Zyl, Penson Mlotshwa, Parmeshan Moodliar https://lnkd.in/eyhKRbxt #MandelaDay #CommunityImpact #TechForGood #EducationMatters #AdTech #GolangEducationOutreach #ItsInYourHands
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🚀 Bringing ‘Ford Focus Days’ to life with #Invibes 🌟 We’re excited to share one of our latest digital campaigns for Ford España promoting their 'Ford Focus Days', powered by Invibes Smart Targeting. 🎯 Targeting urban professionals in the market for a new car, our innovative Invibes Loop format combined with advanced intelligence services and precise segmentation created positive brand impact for Ford Motor Company. 📈 Mindshare's strategy leveraged our multi-level targeting capabilities, ensuring ads appear in the most relevant contexts. This dual approach not only improves the advertising experience, but also significantly boosts purchase intent. Ford’s campaign features the dynamic 'Loop' format, one of over 80 creative formats from Invibes. This format effectively captures attention, highlights the Ford Focus's features, and encourages greater interaction and brand recall. 📌 Learn more about Invibes Smart Targeting: www.invibes.com #FordSpain #DigitalAdvertising #AdTargeting #Innovation #AI
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🧠 Maximise the effectiveness of your digital marketing through the Invibes Data Lab! Our dedicated team of data scientists and analysts harness the power of big data to provide you with the tools needed for precision-targeting and optimal campaign performance. 🔍 Advanced Analytics Gain comprehensive insights from your campaign data to understand audience dynamics and enhance future marketing strategies. 🎯 Tailored Audience Segments Benefit from our proprietary ID Network that enables customisation of audience segments, ensuring your campaigns reach the most relevant users. 🔐 Robust Data Management With Invibes Data Clean Room, manage your data securely and comply with privacy regulations whilst achieving exceptional campaign optimisation. 📈 Optimisation Expertise Leverage our sophisticated data resources to fine-tune your advertising efforts, driving better outcomes and greater ROI. Discover how our cutting-edge technology can transform your advertising approach: https://lnkd.in/eZC36zxG #Invibes #MarketingAnalytics #DigitalAds #DataDriven #MarketingStrategy
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🌟 Meet Our New US Team Member, Wendy Pan 🌟 We are thrilled to welcome Wendy Pan as a Senior Sales Executive to our expanding US team! Please join us in giving Wendy a warm welcome as she brings her considerable expertise and enthusiasm to #Invibes. Let's make great things happen together 💪 #NewHire #DigitalMarketing #Invibes #Goodvibes #NewFaces #InFeed
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🌐 Invibes: Pioneering Transparency in Digital Advertising At #Invibes, we are dedicated to enhancing the digital ecosystem known as the #OpenInternet—a vibrant arena where innovation, information, and commerce intersect. 🚀 Our mission is focused on advancing this space with direct, transparent digital advertising practices that uphold user privacy and bolster brand integrity. Explore how our dedication to an open and fair digital marketplace can enhance your advertising impact. https://lnkd.in/d_UuJ_3H #DigitalMarketing #Advertising #GDPR #Privacy #Transparency #InFeed
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Join us in welcoming John Gaffney as our new Senior Sales Executive 👋 John joins the Invibes US team with a wealth of sales experience and a vibrant spirit, ready to take on the challenges and opportunities of the digital advertising world 🗺 💫 Warmest welcome to John - let's kick off this journey with energy and great vibes! #TeamGrowth #DigitalMarketing #Invibes #GoodVibes #NewFaces
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🤖 AI and Gen AI are more than just buzzwords—they’re a transformative force that’s reshaping industries globally. #AI’s impact is profound and often subtle, influencing how we engage with digital content, make purchasing decisions, and interact with brands. At #Invibes, we’re at the forefront of integrating Gen AI into our solutions to redefine engagement and effectiveness and reimagine the future of #branding. 🚀 🔍 Explore our carousel to see how AI is powering advancements in digital marketing! What do you think the future holds for AI in digital marketing? Join the discussion and let us know your views! 👇 #AI #DigitalMarketing #Innovation #TechTrends #Invibes #GenAI