General Catalyst reposted this
Choosing the right GTM motion for your B2B business is critical but also not straightforward. I spoke with many of the best GTM minds in the General Catalyst ecosystem and excited to share our latest post on how to determine your initial GTM motion, especially how to think about sales-led vs product-led, and how to think about when and how to layer on additional motions over time. Thanks to our experts for your invaluable insights: Jeanne DeWitt Grosser, Chief Business Officer at Stripe and former sales director at Google, Janie Lee, Head of Product at Loom and former product manager at Box, Andy McCall, Catalyst Advisor at General Catalyst and former CRO at Samsara, Hila Qu 曲卉, growth advisor and former Head of Growth at GitLab, Kady S., CMO of Lightspeed and former Head of Marketing at Klaviyo, Ben Williams, PLG advisor and former VP of Products at Snyk. Read more here: https://lnkd.in/gWesxA9H