FreeWheel

We're ready to support a streaming marathon for the Summer Olympics in Paris, enabling programmatic buying for the first time for targeted ad-serving. Our premium programmatic capabilities can: - Increase reliability and confidence that ads will run as planned - Enhance fill rates and monetization for publishers - Provide greater access for new advertisers who leverage programmatic - Enable a more personalized ad experience for viewers with fewer repetitive ads Learn more: https://bit.ly/4cMnSjT

Strata has launched the next generation of its buyside technology platform built to unify the media ecosystem. The new solutions revolutionize digital media stewardship while transforming traditional media planning and buying to be transacted more like digital. Learn more: https://bit.ly/4cTY9Gb

Wrapping up the colourful month of Pride, we weren’t only celebrating love and diversity – we were marching for it too! It was amazing to once again join the Pride in London Parade, alongside NBCUniversal, as part of the #WeAreEverywhere theme championing LGBTQIA+ Londoners who show up unapologetically for their community. Thank you to our One & All Employee Resource Group for their organisation, and to all of those who joined! #PrideMonth #Pride2024

Being a marketer is harder than ever. Agencies face critical challenges, including signal loss and tightening budgets that threaten performance, profitability, and growth. So, advertisers need new technologies to keep up with the rapid evolution and growing complexity of the industry. We just dropped a new Q&A with Rich Baudo, Head of Strata Revenue, where he discusses the state of the industry, advertisers’ workflow challenges, and how Strata can help. Check it out here: https://bit.ly/4dw6Gzh

Following the launch of Warner Bros. Discovery’s streaming service, Max, in 25 European countries and 65 countries and territories globally, FreeWheel welcomed ESTELLE BELMA ZEITOUN, Ad Sales Director at Warner Bros. Discovery and Fabrice MOLLIER, President at CANAL+ BRAND SOLUTIONS, to the FreeWheel Beach at Cannes 2024 to discuss how Max is changing the game for advertisers. Hosted by Virginie Dremeaux, the trio discussed success stories so far, the news that Canal+ Brand Solutions will act as Max’s exclusive monetization partner in France, and how FreeWheel helped streamline the distribution of ads across the streaming service. Check out the full interview here: https://bit.ly/46bCxml #FreeWheelCannes

At our recent Premium Programmatic Summit in NYC it was an incredible privilege to bring so many smart people together for an afternoon to talk about the biggest opportunities in Programmatic for CTV - whether it be live, retail media, political, or identity. Thank you to everyone that was able to join us, we can't wait to do it again at the next #FreeWheelSummit.

Following the launch of Warner Bros. Discovery’s streaming service, Max, in 25 European countries and 65 countries and territories globally, FreeWheel welcomed ESTELLE BELMA ZEITOUN, Ad Sales Director at Warner Bros. Discovery and Fabrice MOLLIER, President at CANAL+ BRAND SOLUTIONS, to the FreeWheel Beach at Cannes 2024 to discuss how Max is changing the game for advertisers. Hosted by Virginie Dremeaux, the trio discussed success stories so far, the news that Canal+ Brand Solutions will act as Max’s exclusive monetization partner in France, and how FreeWheel helped streamline the distribution of ads across the streaming service. Check out the full interview here: https://bit.ly/46bCxml #FreeWheelCannes

“Technology is now here to help TV. Frankly, TV was often on the mind from a technology perspective when it has all the tools now to make it very relevant at the centre of a media plan - that’s got to be very centre and core to our strategy.” After receiving the ‘Tech Leader of the Year’ award in London last month, our SVP & GM, Thomas Bremond, spoke to The Media Leader on how to measure success as a leader, as well as business priorities for the next year. Watch the full conversation here: https://bit.ly/4fn46xh

New Episode Alert ❗ As the popularity of streaming continues to soar, it is raising important questions about the future of traditional media and the economics of the entertainment industry. With that in mind, we were delighted to welcome Alex Hodge, Senior Director and Head of Digital Ad Sales & Innovations at Warner Bros. Discovery, to the Media Talks podcast to discuss the ever-changing landscape of streaming in an ad-world, as well as Warner Bros. Discovery’s newly launched streaming service, Max. Check it out on Spotify below, or on all major podcast platforms: https://lnkd.in/e8FbBx-a 🎧 #podcast #streaming #advertising

Audience addressability and identity resolution have become increasingly difficult for publishers and marketers due to increased fragmentation and signal loss. But publishers can tap into their own first-party data to combat addressability challenges and to optimize their audience and identity strategy. In this new report, FreeWheel Advisory Services provides a roadmap for how publishers can design, develop, execute, and optimize a first-party data strategy. Download here: https://bit.ly/3zLklnr