Firework

We often say every start-up year = dog years. I’m thrilled to celebrate my 6 years at Firework! I guess that’s 42 dog years? Here, we have many who have achieved 5, 6, and even 7 years! That’s a LOT of dog years. We reward employees by offering a personalized experience. I love exploring so what better way to commemorate this milestone than to take my family to Sonoma wine country!   Being part of building a start-up from the ground up isn’t easy and isn’t for everyone. It’s one of the most challenging professional experiences, but that’s where it’s also the most fulfilling. The dog years mean that the amount of growth, learning, mistakes, and changes are often 7x that of a mature company. As I enjoy the sun and wine, I reflect on my own journey and what's important to thrive:   Surround yourself with the right people When you’re trying to figure out what to do, you better find the right people to figure that out with. This doesn’t always mean best pedigree but people who have aligned values, goals, and have each other’s back. You’re going to fail… a lot. You’re going to experience euphoria and things that test your resilience all in a day’s work. Surround yourself with selfless, disciplined, creative, diverse, and curious people who value teamwork and then just GSD.   Think beyond the JD I joined because I didn’t want to be boxed into a traditional role, follow “best practices”, nor be guided by a JD. Along the way, I’ve talked to content creators and business customers and sat in the seats of Customer Success, Legal, Finance, and IT. I even got to stock the wine. The list goes on! Now that we’re bigger, there are people that are doing a much better job than me but the exposure made me truly understand, empathize, and appreciate all the pieces that create the team. It also helped me in my role by thinking beyond traditional HR when it comes to decisions that impact people and the business.   Embrace learning & unlearning Startups exist because we have an idea to solve a problem and hopefully make the world a little better. A lot is unknown. When I first joined, I was told by our CEO that I needed to unlearn everything. I thought I was hired for experience? While it’s appreciated, that can sometimes be baggage and hold you back from thinking outside the box. I’m a believer that mistakes offer more growth than successes. It was those learnings that brought us to the right decisions. So stop recycling that playbook, limit depending on your past, and celebrate those failures.   Be grateful It's a key to happiness. Things don’t always go as planned but I’m grateful for the wins, the opportunities, and the people that inspired and supported me along the way. My dog Maxx here is 14 human years and his sense of adventure and appreciation for the simple things probably quadrupled in his golden years!   Thank you to Vincent Yang Jerry Luk for taking a chance on me and shoutout to the amazing team! Here’s to many more successful dog years together!

Just came back from a China trip. Haven't been there for a few years. Took me a while to get all mobile payment setup but once it's up running it is really a whole different experience when it comes to e-commerce shopping. No wonder Chinese e-com accounts to 56% of the total retail - No.1 in the world. The rest of world averaged around 15%. Now video commerce is a must have for even the smallest brands in China. Even when I buy a US$10 coffee grinder, they have a "livestream button" on page to show you how this product work. It has evolved quite a bit from "influencer led content" to "employee/staff driven content". What surprised me most is that even the small local restaurant is doing "always on livestream" (even though I couldn't tell whether it's real human or digital human) to show the inside of the restaurants, the food, the reviews.... They probly are really 5 years ahead in consumer shopping experience. Will there be a day where all websites have this button and shoppers can see the ACTUAL authentic product explanation live video from an ACTUAL employee? Maybe......

🥂 Cheers to an unforgettable evening! Yesterday, our team, alongside Levitate Foundry, Firework, and Revenue Roll, hosted an amazing happy hour in New York City after day one of The Lead. 🎉 It was fantastic to connect with industry leaders, share insights, and enjoy great conversations. A big thank you to everyone who joined us and made the event a huge success!

Hey there! 👋 As a Global Growth Specialist at Firework, I have personally witnessed the challenging nature of the evolving retail and e-commerce landscape. Businesses across all industries encounter numerous obstacles that hinder growth and profitability. These issues demand innovative solutions, such as addressing high customer acquisition costs, improving conversion rates, and overcoming limitations in content creation resources. In my conversations with potential clients, I frequently hear about the challenges they face in e-commerce. The most commonly mentioned issues include: 1. Dependency on IT support for integrating new tools and technologies 2. Slow website performance due to video content 3. Lack of insights from videos about customer preferences Resolving these challenges is crucial for businesses aiming for growth and success. Firework has proven to be instrumental in helping many businesses overcome these obstacles. Firework’s customers have successfully implemented Firework's video commerce solutions, enabling them to incorporate shoppable videos on their websites. As a result, they have observed considerable improvements in customer engagement and sales without overburdening their IT teams. Their websites have demonstrated enhanced speed and valuable insights from videos that have facilitated the development of more effective marketing strategies. With Firework, businesses don’t need to rely on IT for assistance during setup, video-induced website slowdowns are prevented, and actionable first-party data to drive sales is gained. Businesses and retailers leveraging Firework's solutions have experienced a 30% increase in conversions, while their website visitors spend an additional 4.8% of time browsing and demonstrate a 22% increase in repeat purchases. You can explore Firework for free or request a demo!  Let me know!  #ecommerce, #videocommerce, #firstpartydata, #dataanalysis

🚨 🚨 Join us tomorrow, June 25th at noon ET for an engaging interactive discussion as we explore the most influential and disruptive trends, technologies, and phenomena in User-Generated Content (UGC). This session will highlight how brands can effectively leverage UGC to connect with customers. 💡 Delve into the latest trends shaping the e-commerce landscape. Eva Wang, Firework's Chief Growth Officer, and Tom Logan, CEO & Founder, Cohley will highlight groundbreaking data and reports, focusing on the impact of authentic User-Generated Content (UGC) reviews across various industries, including consumer electronics, beauty, and fashion. Don't miss our Open Q&A session! Register to Join: https://lnkd.in/dXBkwkj2 #UCG, #ecommerce, #Cohley, #Firework, #videocommerce