Effectv

This summer, the world comes together in the city of lights to watch the greatest athletes shine. Contact us to discuss how Effectv can help The Paris 2024 Olympic Games fit into your advertising strategy: https://comca.st/3ReZmPA #ParisOlympics

2024 is a political year like no other, and having strong, relevant, and timely messaging in market is more important than ever. #Addressable advertising provides the ability to reach a strategic audience of voters across TV screens while eliminating waste, managing frequency, and building incremental reach – all while delivering measurable results. Here are four ideas for political advertisers to best leverage addressable opportunities: https://comca.st/4cWca6r

Effectv’s Audience Addressable enables advertisers to achieve precise, household-level targeting across all screens, all within a single campaign. We’ll put you in front of the right audience at the right time to drive real results. Learn more about the unique benefits of addressable TV advertising: https://comca.st/3LxDXOx

On July 22, Pooja Midha joins industry leaders at the #BeetRetreat in the Berkshires to share insights on how to enhance programmatic yield without sacrificing the quality of the ad experience. Learn more: https://comca.st/3Y9RzGX

Advertisers may face limited inventory as the election draws nearer, so they need to consider how to best invest their budgets to ensure their messaging isn’t drowned out during the busy political season. We've outlined some key strategies advertisers can adopt to help break through the noise: https://comca.st/462DeOP

Don't miss this conversation between Melanie Hamilton and Jack Myers from MediaVillage.org on the ways Comcast Advertising is leading the charge for addressable advertising! "We're able to bring the best of linear to marketers in a way that we've never done before. It's almost like making linear digital."

Wishing everyone a fun and safe Fourth of July! 🇺🇸 🎆 🎇 #IndependenceDay #Happy4th

New research has revealed the importance of staying on air during the summer months to increase share of voice. Contrary to popular belief, viewership during the summer months remains fairly consistent. During the summer of 2023, there was only a 3% decline in time spent per day with traditional TV and streaming compared to the other seasons. Despite this, approximately 8% of advertisers go dark during the summer, resulting in a drop in advertisers on air. Brands that pull back on TV advertising campaigns during the summer are missing out on potential engagement when viewers are still actively watching TV, and lose a unique opportunity to garner more share of voice in the market without increasing investment. Learn more about how advertising during the summer can help increase your share of voice: https://comca.st/3RQKTtw

We are proud to be a part of Comcast NBCUniversal and recognized as a 2024 Top 50 Company by Fair360 (formerly DiversityInc)! As a team, we are dedicated to promoting diversity, equity, and inclusion in the workplace. Learn more here: https://comca.st/45GXBkh

Do you prefer to watch post-debate coverage more than the debate itself? If so, you're in good company. Effectv's consumer survey conducted by Kantar of people's political viewpoints shows that many key audiences prefer to catch up on debate recaps and analyses after the event.