lockr

lockr provides the only persistent, unique, and consumer-approved identity solution that preserves the balance of the open internet. This 1 minute clip gives an overview of the two sides of lockr's business and how they work together to solve for the shift in advertising and the consumer demands of privacy and control.

lockr uses its first-round draft pick to enlist the expertise of Joanna Burton on its advisory line-up! In a move that’s sending shockwaves through the industry, lockr has drafted Joanna Burton, a seasoned pro with an all-star background and a reputation that precedes her. At lockr, we’re not just playing the game; we’re looking to redefine it. We’re building a dream team that understands the field, supports each other, and shares our vision for a utopian future. Joanna’s unshakeable focus on the consumer and her strategy skills are the key plays we need to push us into the end zone. We’re pumped to kick off this journey with Joanna and can’t wait to see the transformative impact she’ll have on our team and the industry as it redefines itself post-cookies. Let’s make this next chapter one for the history books!

Experian Marketing Services dove into lockr’s perspective on consumer awareness around marketing practices, privacy rights, and the future of relationships between brands and their audiences. Watch the highlights of Keith Petri's thoughts on the industry challenges, proposed solutions, and predictions for the year ahead. Experian did a service to the market in aggregating thought leaders to discuss retail media, connected TV, demand and supply-side, and agencies to document what potential pitfalls await as we navigate these times. 

In our latest interview with https://lnkd.in/dVSNdgaM Keith Petri, CEO, lockr He talks about universal digital identity solution, cookie-less marketing, and how Lockr is focusing on becoming a consumer-focused platform for identity, consent and data. #interview #videopodcast #identitymanagement #data #cookielessfuture #digitalidentity #consent #consumerawareness

✅ If it were easy, it would be done. 🏋️ This is why AIM makes things easy, because we do all the heavy lifting 🦜 Collaboration is something we all talk about doing. ❓ But it is rare to find a partner like Infosum that so clearly shares an ethos to make marketers and publishers ability to collaborate as easy as possible. ⏩ With AIM, the process is streamlined even further. 💪 Valerie Mercurio at InfoSum is spot on by calling “privacy-safe data collaboration” a “critical tentpole” 😉 Make sure your tent is secure ⛺ as there are headwinds coming.

👊 Empowering publishers. 🧱 This a key tenant that underwrites our suite of publisher services to ensure collection of quality, consented first-party data. 🙌 Working with Leonardo Carbonara at BlueConic has been a tremendous endorsement of AIMs network effects.

1 🍪 down and 99 to go 😉 🧠 We have huge dreams and redefining industry standards is one of them. 🫂 We ultimately do everything so that consumers can have meaningful and lasting engagements with publishers, brands and retailers. 🦡 The demise of legacy identifiers shouldn’t drive panic, instead it should do what Mathieu Roche from ID5.io says, “foster innovation for a thriving advertising ecosystem.” 📰 While these are just pixels on a screen, they also help intellectually nourish hundreds of millions of people a year and literally feeds tens of thousands of families. 🔒 Embrace the change, challenge the status quo, and thrive as a result of the shift!

🔎 1+1 = 3 🏗️ When we set out to build AIM, our intention was to simplify the fragmented identity landscape impacting the ability to match publisher audiences with advertiser demand.  👷 We know that no one is looking for another thing to test and try, so we figured why not simultaneously test and try. 🏆 AIM selectively works with the most well-respected identity partners and data collaboration platforms to optimize a publishers’ monetization in a post-cookie world. 🎮This is one of those “next-level use cases” that Travis Clinger from LiveRamp references. 🌊 Rising tides, raise all ships 🚢

Introducing AIM by lockr 🔒 At lockr, we're committed to simplifying identity management in the ever-evolving digital landscape. Today, we're thrilled to unveil our latest offering: Alternative Identity Manager (AIM). 🔍 Why AIM? As identifiers like cookies deprecated and the industry experiences signal loss as a whole, AIM steps in to empower publishers with a unified container identity and data management. 🛠️ Key Features & Partnerships 🤝 - Self-service platform - Testing and deployment of alternative identifiers - Support for The Trade Desk UID2, LiveRamp ATS, ID5.io and more - Streamlined management of registration data, newsletter sign-ups, and user-consented PII - Integrations with data clean rooms, CDPs, and cloud providers 📺 Learn More: Want to dive deeper into AIM's capabilities? Check out our video demo and documentation today. 

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