data.ai (by Sensor Tower)

The Summer of 2024 will see some of the largest sporting events of the last several years. But, how do these events move the global digital economy? 🏅The Olympics, ⚽️ UEFA European Championship, 🏈 Super Bowl, 🏟️ World Cup - chances are, one of these events has touched nearly every person on the planet at some point in their lives. But, if you’re an app developer, brand, or agency, how can you leverage these rare, globally-viewed moments to target your audience? Similarly, how do ancillary app categories like Sports Betting, Quick Service Restaurant, and Streaming apps take advantage of the hype? Sensor Tower partnered with Aura from Unity to analyze the biggest sporting events of the last five years, to see if the lessons of advertising-past might help prepare for, or predict, how advertisers might manage even larger sports audiences in the future, as we dove into: ✅ What app and ad categories reaped the benefits from these global events ✅ When did brands begin advertising in the lead up to, and during each event ✅ Who were the top advertisers and what were the top apps. ✅ See how our Audience Insights unlocks which apps Sports Fans are opening the most, and identifies new audiences to target ✅ And more… So, strap on your helmets and shin guards. It’s your turn to play. Read our full analysis here: https://bit.ly/4d5VV6q And for more exclusive content and market-leading insights don't forget to subscribe to the Sensor Tower LinkedIn! #SportsApps #MobileApps #DigitalAdvertising #SportingEvents #CompetitiveInsights Aura from Unity Unity Grow

Sensor Tower's Summer shopping and retail blog has been added to your cart, and it’s time to check out. As data.ai and Sensor Tower forge ahead together, our combined mobile and digital advertising insights offer a complete picture of what your competition is doing, and how to better focus your strategies. Get insights on: 🛍️ Top shopping advertiser’s digital spend v. impressions 📊 Channel strategy 🖼️ Creative messaging 📱 Mobile app downloads and DAU ➡️ And more… And, with our Audience Insights, we analyzed the Shopaholic persona (those who frequently open online shopping apps). Where are they seeing ad impressions? What apps do they use? What's their advertiser exposure, and what additional personas they identify with? Target your audience better, and identify new audiences. You can put your credit card away, this one’s on the house. Check out the blog here: https://bit.ly/4cEPJlu And, make sure you don't miss out on any of our newest content by following the Sensor Tower LinkedIn page. #ShoppingAndRetail #ShoppingApps #CompetitiveInsights #DigitalAdvertising #MobileApps #Shopaholics

They might not have been for mobile apps or digital advertising, but he was the first person you ever went to for insights. Wishing all of our Digital D(ad)s a Happy Father's Day

Our Q1 ‘24 Market Index Report is here! Uncover how mobile apps, digital advertising, and consumer spend fared in the first quarter. Dive into global markets across app and ad categories, geographies, and get a glimpse of how retail media networks are reshaping advertising. What was the top app worldwide, by downloads, in Q1 2024? The votes are already piling up. Head over to the Sensor Tower LinkedIn page to cast your vote and download the full report! And don't forget to subscribe to the Sensor Tower page for more, exclusive content.

Our Q1 Digital Market Index Report just dropped! You should pick it up. We've broken down the mobile app and digital advertising markets by downloads, consumer spend, top games and categories, and shined a spotlight on Retail Media advertising for the first quarter of the year. Discover global trends and insights that can help you: 💪 Develop your digital and mobile strategies 📱 Uncover which apps users are spending their money 🙋🏽♂️ Identify which channels your competition is using to reach those users Do you know what app categories consumers spent their money in the first quarter of the year? Find the answer to that question and download the full report by heading over to the Sensor Tower LinkedIn page! #MarketIndex2024 #RetailMediaNetworks #DigitalAdvertising #AppIntelligence #AdIntelligence #CompetitiveIntelligence

With the combined power of data.ai and Sensor Tower, digital advertising intelligence can be crucial data when added to mobile. One of Sensor Tower's newest products, Retail Media Intelligence helps you: 💪 Understand how retail media networks are being used by your competition 📈 Analyze how effective the channel is for your marketing budget 📐 Measure your share of voice (SOV) across retail partners #TheScottsCompany, for example, leveraged multiple retail media networks through March as Spring fever hit homeowners, advertising more than a dozen product lines. Want to get the full story, and see how Retail Media Intelligence can help you navigate the newest disruptor to the ad-space? Head over to the Sensor Tower LinkedIn page. #retailmedia #retailmedianetworks #competitiveintelligence #digitaladvertising #bettertogether

Thank you to everyone who's been a part of the data.ai story. As we begin a new chapter under the Sensor Tower banner, we'd love for you to continue the journey with us. New, exclusive content will be moving to the Sensor Tower LinkedIn page. Please follow and subscribe so you don't miss out on any news, insights, reports, new products, and so much more! With our combined forces, we can't wait to show you what's on the horizon. #dataai #sensortower #bettertogether #digitalintelligence #appintelligence #mobile #competitiveintelligence

🔦 The mobile app market is set to generate $288 billion annually in 2030.

📈 We are excited to announce our 2030 Mobile App Market Forecast is now available! 🔮 What does the future hold? ⏳ By 2030, apps and games will generate $2.2 Trillion in this decade, +267% vs the previous decade. 💰 Apps will outpace games in consumer spend growth between 2024 and 2030 at a CAGR of 11% versus 4%, respectively. 🎮 Games will slip in market share of annual spend. By 2030, apps will hit 50.3% in 2030, up from 37% in 2023. 🌏 Asia will represent 45% of all app store spend by 2030. 🔗 For more details across category, device and country trends, head to the link in comments. 💎 data.ai x Sensor Tower #mobile #forecast #apps #games

📱🎲 Are you attending MAU Vegas? Join us as we unveil our 2030 Mobile App Market Forecast! Dive into the numbers:  🌱 What sectors will grow over the next 6 years?  🌎 What countries are poised to take off? 🎮 Which gaming sectors will win and which will fall behind? 💰 What will propel mobile spending habits?  🍎 How will the Apple App Store fair against Google Play? 📅 Mark your calendars!  Thurs, April 4, 2024 @ 2 pm  MGM | Terrace Ballroom 150 Las Vegas, Nevada 💎 data.ai x Sensor Tower featuring our Director of Insights, Lexi Sydow. #mauvegas #marketforecast #mobile