Converge believe in keeping digital advertising simple. Our easy-to-use trading platform is built to deliver better outcomes for both Advertisers and Publishers, with each Curated Marketplace created saving you time, affording you better control, and maximising resource for your company.
External link for Converge
Dublin, IE
Converge reposted this
Meta etc. and their media mind games - really good piece by Omar Oakes on the business risk attached to creating good,quality content. Something wall-gardened platforms just don't do - they just monetise other people's https://lnkd.in/eYwKnVFR
Meta etc. and their media mind games - really good piece by Omar Oakes on the business risk attached to creating good,quality content. Something wall-gardened platforms just don't do - they just monetise other people's https://lnkd.in/eYwKnVFR
Converge reposted this
A new piece I’ve put together for Converge: Digital Advertising, and the battle of Style vs. Substance. https://lnkd.in/dFBnYBFt
Digital Advertising's Style vs. Substance dilemma... "There’s a misguided belief that associating with ‘high-profile’ titles exclusively will automatically equate to high-profile success. But success in advertising should be measured by impact and engagement, not solely by association." https://lnkd.in/eyau6Vgz
Following on from the success of March's 'Hot Topics' of contextual targeting, we are excited to now shine the light onto April's upcoming events. Through our Select platform, we are harnessing key data points in relation to both your campaign and your preferred audience, and honing in on the ideal environments for your ads. So where you may have previously only targeted the Women's 6 Nations audience in the Sport Section of The Independent, you can now find them reading about the new title sponsorship in the Business section, or researching recommendations of things to do when visiting London within the Travel section. To find out more, feel free to get in touch today, or click through to read more. https://lnkd.in/ek7b2FcE
“If there are no cookie crumbs left to follow across the internet, how are advertisers meant to find their target audience?” A seemingly normal question, but when said aloud in the cold light of day, it is sort of like asking ‘how am I meant to get a date without being able to stalk the person I like the look of’? Well creep no more, because every month from March 2024, we will be offering unique context targeting within our Select platform for the key events across Ireland and beyond. To find out more, get in touch today or click through to read the what, why and how of it all. https://lnkd.in/ek7b2FcE