Registration for #CMWorld 2024 is now open! 📢 Join us in sunny San Diego this October – and get ready for three days filled with cutting-edge ideas, inspiration, and an epic experience with our vibrant orange community. Don't miss out on the content marketing event of the year! Click the 🔗 to register now and lock in the lowest rate: https://cmi.media/9u45
Content Marketing Institute
Advertising Services
New York, New York 180,504 followers
We teach brands how to attract and retain customers through compelling, multichannel storytelling.
About us
Welcome to the Content Marketing Institute (CMI), an Informa company. Our goal is simple: we want to help you with the how-to of content marketing. We have resources to help you navigate how to get started or improve your content marketing efforts, including blog posts, original research and stats, case studies and much more. While you can’t overstate the importance of learning, many marketers simply need help. If you are wondering where to get started or if you have a specific task in mind, we can help. People ask us all the time how CMI came to be. It’s simple, really. Despite the abundance of good blogs, books and other resources on content marketing, we’ve found that people have a lot of questions about content marketing. Here are just a few of the questions we hear all the time: How do I develop a strategy? How do I create content that my audience will find valuable? How can I measure what’s working (and what’s not) to make changes? Here’s the thing: While many people know how to do some of this well, very few people have the knowledge—or time—to be a master of everything. We launched the Content Marketing Institute in May 2010 as a meeting ground for the brightest minds to give you real-world how-to advice about content marketing in any venue: online, mobile, in-person and in print. No fluff, just practical insights. Marketers thanked us for the feedback, but some wanted more help. That’s when we started working with clients to help them with their content marketing strategy. Like what you find here? Subscribe to our email to get the latest in content marketing delivered to your inbox: http://cmi.media/getemail
- Website
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http://www.contentmarketinginstitute.com/
External link for Content Marketing Institute
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, New York
- Type
- Public Company
- Founded
- 2007
- Specialties
- Content Marketing, Case Studies, B2B Content Marketing Assessment, Chief Content Officer Magazine, CMI books Division, Content Marketing World events, Original Research, Content Strategy, Intelligent Content, Content Marketing Awards, and Content Marketing Consulting
Locations
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Primary
605 Third Avenue
Floor 22
New York, New York 10158, US
Employees at Content Marketing Institute
Updates
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Google is backing off its plan to deprecate third-party cookie tracking in favor of an updated approach that will “elevate user choice.” Personalization based on cross-platform consumption data may be sticking around, but CMI's Robert Rose says marketers will still need a plan. Read and watch more here: http://spr.ly/6040cbPDj
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Over half of marketers surveyed by CMI say finding a job in marketing is harder today than five years ago. Ann Gynn talked to hiring marketers for their tips. What’s yours? http://spr.ly/6045cpBeh #HiringManagers #ContentMarketingJobs #JobSeekers
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Social media can be a challenging landscape for marketers. CMI’s Jodi Harris details how to create a #ContentPlan for #SocialMedia in this article. But we want to know what’s the biggest challenge with your brand’s social media channel?
How To Build a Winning Content Plan for Social Media [Template]
https://contentmarketinginstitute.com
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Research isn’t done by just posting a survey, at least if you want your audience and media to take it seriously. CMI’s director of research Lisa Murton Beets shares questions to ask yourself before starting original research. http://spr.ly/6043c38qR
Don’t Start an Original Research Project Before Answering These 8 Questions
https://contentmarketinginstitute.com
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Would you be willing to set your brand ego aside, stop controlling the message, and realize that great content always puts authenticity first? Stuart Butler, the CMO of Visit Myrtle Beach, has done just that with a new, groundbreaking Autism travel series. We recently interviewed him for our latest Live With CMI episode where he explains what he’s doing to disrupt not only the destination marketing space but ALL of marketing.
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Creating a Social Media Strategy & Personal Brand That Actually Works | Live With CMI What the heck should you do with social media in marketing these days?! Social media is still an invaluable channel for marketers. But with the constant changes, it seems harder than ever to get any traction (especially organically). ⚡️ Join CMI’s Amanda Subler and Joseph "JK" Kalinowski Tuesday, July 30 at 1PM ET, for an all new episode of Live With CMI, as we sit down with Keenya Kelly to discuss ways to create a social strategy that actually creates positive brand awareness and gets clicks — and how personal branding could be a key to success. 📢 We hope you’ll join us. What are your most pressing challenges when it comes to social media marketing? Share with us on the livestream!
Creating a Social Media Strategy & Personal Brand | Live With CMI
www.linkedin.com
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OpenAI execs and other #GenAI evangelists claim the technology can take over the work of creative agencies or replace creative roles that “maybe shouldn’t have been there in the first place.” http://spr.ly/6049c13CR
Creative People Aren’t Wicked Problems To Solve
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Are you a B2B marketer targeting other marketers? Your job is likely more challenging because your audience is savvy, knowledgeable, and can see through typical marketing tactics. So, how do today’s marketers evaluate and choose the products and services that meet their needs? CMI conducted research and invited a panel of experienced marketers to share their best practices and insights. Join Gurdeep Dhillon, Brian Kavanaugh, Luke Gain, Liz Willits, and Robert Rose for this enlightening discussion. 📅 Wednesday, July 24th ⏰ 2:00 pm Eastern 📍 Register: http://spr.ly/6040c1cJM
The State of Marketing to Marketers 2024
event.on24.com
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A great headline ignites a spark. ⚡ A mediocre (or worse) headline drowns even the best content. 📉 Ann Gynn shares a seven-step process for the most powerful element in your content. But we want to know your tips. How do you write compelling headlines? #Headlines #ContentMarketing
How To Create Headlines: A 7-Point Checklist
https://contentmarketinginstitute.com