Marketers, the festive season is just around the corner! From Generous Gifters, Outgoing Revellers to Family Hosters, Captify's new report explores the key festive audiences to engage with and the data-driven holiday trends to future-proof your festive strategy, including the surge in decoration making. Stay ahead of the competition by downloading this report: https://lnkd.in/ewYUjm39 #SearchIntelligence #festiveinsights #shifthappens #Data
Captify®
Advertising Services
Real-time audiences, programmatic activation, and unique insights and measurement - all fueled by Search Intelligence.
About us
As the largest holder of onsite search data outside the walled gardens, Captify is the leader in real-time audiences and insights, fueled by Search Intelligence. Captify’s solutions power pre-campaign strategy, programmatic activation, and unique measurement for the world’s biggest brands. Connecting searches from over 3 million websites globally, Captify helps brands understand consumer interests, motivations and mindsets. Search behavior provides a view into consumer intent, which is then made actionable through machine learning technology. Search Intelligence fuels flexible, cookieless, omnichannel solutions, to bring brands new, real-time audiences, publishers greater yield and consumers the most relevant digital experiences.
- Website
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https://www.captifytechnologies.com/
External link for Captify®
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2011
- Specialties
- Search Intelligence, insights , Cookieless, and Audiences
Locations
Employees at Captify®
Updates
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Captify® reposted this
Last week Captify® US had our annual Summer Party in NYC! All of our people across the country flew in for the event & we absolutely loved being together. BIG thank you to the Culture Committee for organizing this bash and HUGE congrats to all of our special awards winners :).
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Captify®'s award winning Creative Studio launches in Australia! 🚀 “We are thrilled to expand our Creative Studio in Australia,” said Naphaly Siackhasone, client services lead at Captify Australia. “By expanding the formats and features we can combine with consumer intent, moments, moods or life stages, we can offer Australian agencies and brands completely unique, dynamic creatives that are supported by real-time data and insights to meet consumers’ shifting behaviours.” Krish Raja Napasuda Pimthepa Naphaly Siackhasone Chris Santoso Evan Taousanis Alexander Liu Daniel Kearney Erika Kawati Nathalia Menday Taylor Digirolamo Gabby Mansour Rachel Bierley Fiona Fitzpatrick Feby Bestari Danica Berjanovic OMD Australia B&T
Captify®, the leading Search Intelligence Platform for the open web, has announced the expansion of its in-house Creative Studio for the Australian market, previously serviced by Captify’s global team out of the UK. https://lnkd.in/gW99hkuH
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Did you know that changing your physical state is one of the best ways to shift your mood? The Captify® Australia team hosted a “Mood Shifting” rooftop yoga session for some of their clients at Zenith last week. 🧘♀️ Knowing how a consumer is feeling is just as important as understanding who they are. Consumers make emotionally-driven searches every day and with machine learning we classify search signals to help brands discover and connect with audiences based on what they’re feeling in real-time. Would you like us to bring your team a mood-shifting boost when they need it most and learn more about Mood Targeting? 💜 Hit us up for a recharging event 🔋| sales@captify.au Nathalia Menday Mary Jo Surek Gabby Mansour Napasuda Pimthepa Naphaly Siackhasone Krish Raja Rachel Bierley Vicky Bennet #captify #adtech #shifthappens #searchintelligence #moodtargeting
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Captify®'s Chief Product Officer, Amelia Waddington, joined ID5.io's 'Industry Leader Insights' series at Cannes Lions to share her expert opinion on the key opportunities for advertisers in a cookieless world and navigating the evolving addressability landscape. Don't miss out—gain insight into how to stay ahead of these major industry shifts: https://lnkd.in/ebm3sAuN #industryinsights #searchintelligence #cookieless #shifthappens
Industry Leader Insights - Amelia Waddington of Captify
https://www.youtube.com/
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The England men's team’s triumph over the Netherlands on Wednesday has sparked a surge in last-minute travel interest, with searches for travel to Germany soaring by 562%! 🇩🇪 ⚽️ 🏴 Even for fans without tickets, the lure of the atmosphere outside the stadiums and across the country is enough to drive strong interest in spontaneous travel. ✈️ For brands in the travel industry, this shows how powerful it can be to anticipate these surges in demand among passionate fans as tournaments reach their climax. #SearchIntelligence #Data #Travel
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Yesterday we celebrated 13 years of Captify®! 🎉🎉🎉 We threw an epic games night filled with laughter and lots of friendly competition. From classic board games to darts and foosball tables, the evening was packed with fun activities that brought everyone together! 🎲 🎯 🕹 Cheers to 13 years of #BuildingThisTogether and here's to many more years of making lasting memories and reaching new heights! ❤️
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Are you as excited about the European summer of sport as us? Have you also tuned into "Welcome to Wrexham?" ⚽ Searches for Sports documentaries have tripled in the past year providing a gateway to live sport for Gen Z. The rise of emotive athlete storytelling sports documentaries like “The Last Dance” and "Drive to Survive” have created an audience shift in live sport. The journey to victory, the human struggle, the behind-the-scenes rawness all craft a narrative that Gen Z can get behind because they feel deeply connected to the athlete and want to continue to support their journey. Captify®’s search intelligence data reveals that after watching a sports documentary, Gen Z are: 🏁 17x more likely to tune into live sports 🏁 16x more likely to engage with branded sponsors 🏁 4x more to follow athletes Want to engage your brand’s ever-shifting audience over 2024’s biggest sporting moments? Reach out to us: sales@captify.au #Captify #ShiftHappens #GenZ #AdTech #SearchIntelligence
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Today marks the UK General Election 🗳️ But what can the shifts in consumer search behaviour tell us about what voters—and indeed consumers—have on their minds as they head to the polls? And what can brands learn from this? We’ve delved into our onsite search data to uncover the most significant trends observed in the run up to this election. Read Captify®'s newly released trends piece to find out more: https://lnkd.in/eHwe5-uA #consumerinsights #searchtrends #searchintelligence #shifthappens
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The Captify® Australia team hosted a “Mood Shifting Spin” for some of their most energetic GroupM clients this morning! 💥 What do you do to shift your mood in the middle of winter? Knowing how a consumer is feeling is just as important as understanding who they are. Consumers make emotionally-driven searches every day and with machine learning we classify search signals to help brands discover and connect with audiences based on what they’re feeling in real-time. Would you like us to bring your team a mid-winter recharge moment when they need it most and learn more about Mood Targeting? 💜 Hit us up for a spin - sales@captify.au Gabby Mansour Mary Jo Surek Napasuda Pimthepa Rachel Bierley Chris Santoso Krish Raja Naphaly Siackhasone Alexander Soetrisno Shannia S. Jelynne Go Lorena Garcia Aranega Prerna Gahlawat Thea Yuan Lilly Morgan #captify #adtech #shifthappens #searchintelligence #moodtargeting
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