Brand Safety Summit Series

How is luxury branding and marketing evolving? Kathrin Lausch, CMO and Co-founder of Maison BETC shares her take on the critical role of sustainability, the importance of brand safety, and the innovative strategies Maison BETC uses to create unforgettable luxury experiences. Watch the full interview now 👇

How can advertisers and platforms work together to protect our youth online? Francis Stones, Head of Brand Safety and Industry Relations, Europe and Israel at TikTok for Business, discusses this crucial topic. From innovative screen time controls to engaging parents directly, learn about TikTok's approach to digital safety. Find out what TikTok is doing and how it impacts advertisers and marketers focused on creating a safer digital space. Watch this interview and more here: https://lnkd.in/egqP8XVK

Early Bird Pricing Ends Soon! Brand Safety Summit New York | October 29-30 Join us on October 29-30 at The Times Center in NYC for two days of unparalleled insights and networking opportunities. Don't miss out on our early bird sale ending July 31! 🔗 Register now: https://lnkd.in/eZwGFxbm 🗓️ Day 1 - October 29: The Programmatic Conversation on Digital Safety - Dive into the dynamic world of programmatic and ad tech through insightful presentations and engaging panel discussions - Gain comprehensive insights into key topics like retail media and data, CTV measurement, supply path optimization and transparency, MFA (Made for Advertising), and more. . 🗓️ Day 2 - October 30: Brand Safety Summit - Network and interact with senior experts from the media industry - Hear keynotes from top industry leaders on the latest trends and innovations in digital safety - Learn what your competitors are doing in cutting-edge strategies and best practices during specialized sessions Space is limited—secure your spot today and stay tuned for speaker announcements and the full agenda!

Inside Look: Oggie Kapetanovic on Responsible Marketing at Philip Morris International At Cannes 2024, Oggie Kapetanovic, VP, Integrated Brand Building, Smoke-Free Products/IQOS at PMI, shared how PMI is committed to creating smoke-free products with a responsible approach. Learn about their guiding ethos, product design, and the measures they're taking to ensure youth safety. 🔗 Watch the full interview here: https://lnkd.in/ee-FRbWB

At Cannes 2024, Lisa Utzschneider, CEO of Integral Ad Science, shared valuable insights into how AI and data science are improving digital media quality. Dive into the latest advancements in detecting misinformation and deepfakes, and how IAS ensures brand safety across major platforms. From real-time content classification to innovative partnerships, Lisa discusses the innovative strategies keeping digital advertising transparent and trustworthy. 🔗 Watch the full interview: https://lnkd.in/e6xRD3Uw

Curious about the latest trends in out-of-home (OOH) advertising? Anna Bager, President & CEO of OAAA, shared her insights from Cannes 2024. From innovative digital signage to the integration of OOH with other media formats like retail media and CTV, learn how OOH is evolving and why it’s a trusted medium for brand safety. Watch more here: https://lnkd.in/egqP8XVK

Cannes 2024 Insights: Nick Law, Chief Creative Officer, Accenture on AI and Creativity Discover how Accenture Song is driving AI-driven creativity with Nick Law, Chief Creative Officer. In our Cannes 2024 Industry News interview, Nick shares their innovative "garden of models" approach, balancing efficiency with a human touch. Plus, learn how groundbreaking projects with Fortune Magazine and Dove are setting new industry benchmarks and redefining what's possible in the creative landscape. 👉 Watch the full interview and more from Cannes 2024 here: https://lnkd.in/euMvYvnX

Industry News from Cannes 2024: Maria-Angela Sanzone, Executive Director, Head of Paid Social at JPMorgan Chase & Co. Explore how JPMorganChase stays ahead in social media brand safety with Maria-Angela Sanzone, Executive Director, Head of Paid Social. In our Cannes 2024 Industry News Interview, she discusses their strategic "trust and verify" method and the necessity of adaptable frameworks in today’s ever-changing environment. Don’t miss these essential insights! Watch the full interview and more from Cannes 2024 here: https://lnkd.in/egqP8XVK

Registration is OPEN for the Brand Safety Summit New York on October 29-30 at The Times Center, NYC! 🗽 Don't miss our early bird sale ending August 2. Secure your spot now for two action-packed days. Space is limited! 🗓️ Day 1 - October 29: The Programmatic Conversation on Digital Safety - Dive into the dynamic world of programmatic and ad tech through insightful presentations and engaging panel discussions - Gain comprehensive insights into key topics like retail media and data, CTV measurement, supply path optimization and transparency, MFA (Made for Advertising), and more. . 🗓️ Day 2 - October 30: Brand Safety Summit - Network and interact with senior experts from the media industry - Hear keynotes from top industry leaders on the latest trends and innovations in digital safety - Learn what your competitors are doing in cutting-edge strategies and best practices during specialized sessions 🔗 Register now and stay tuned for speaker announcements and our full agenda! https://lnkd.in/eZwGFxbm

Insights from Cannes 2024: Get an insider's look at leveraging news in marketing strategy with Sarah Mansfield, VP Global Media at Unilever, from our recent Industry News interview series at Cannes. She discusses brand suitability, investing in premium news brands, the role of contextual placement, and more! Watch the complete interview here: https://lnkd.in/eAJQeQpp