Thank you, Chris Williams, CM for an enlightening session on MMM. Your insights on current costs, data ownership, and scope of work for securing this powerful marketing analytic tool were invaluable! Don't foget, if you're an ACA member, you can rewatch the webinar via our membership portal. Thank you Winston Li and Arima for your constant support!
Today's webinar with ACA talked about cloud based MMM and contracts. The costs, the scope, the data arrangements change how advertisers should view procuring MMM and data science in general. There's never been a better time to make MMM central to and integrated with your marketing efforts. Association of Canadian Advertisers (ACA)