adMarketplace

Hot off the press! 🔥 Mozilla has expanded its partnership with adMarketplace, naming us their preferred monetization platform. Together, we're enhancing the new tab experience on Firefox with a focus on privacy and value for advertisers. "We’re happy to partner with adMarketplace in order to bring these privacy-preserving ad solutions to more advertisers,” said Katherine Rudolph Bose, Vice President of Business and Corporate Development at Mozilla. Check out the full press release below. https://lnkd.in/ecJjAVQV #ConsumerPrivacy #SearchAdvertising #PrivacyBrowsers #ConsumerJourney #Publishers

Challenges: - Adapt to the fragmented consumer journey 💪 - Deliver an innovative shopping experience 🛍️ Solution: - Diversify search media investment outside of legacy SERPs 💸 Results: - 27% higher AOV than Google non brand 📈 - Exceeded target COS goals 🎯 - And much more ❗️ https://lnkd.in/g7sW-ByQ Discover how adMarketplace’s unique media solutions helped New Look conquer their advertising challenges and achieve notable wins. #SearchAdvertising #ConsumerJourney #PerformanceMedia

Struggling to see the value in your PMax campaigns? You're not alone. Many advertisers running search-specific campaigns are finding it nearly impossible to prove ROI from PMax. The influx of low-value, low-cost clicks is driving up CPCs and skewing MMMs. 📉 Discover the hidden trade-offs of PMax campaigns and learn what PMax really doesn't deliver. 👇 https://lnkd.in/e-BSSjtm #SearchAdvertising #PMax #MediaValue #Measurement

London called and said adMarketplace has earned a spot on Built In's list of Top Advertising Companies in the city! 🧑💻🇬🇧 We’re thrilled to be acknowledged as a leader in the UK, the heart of Europe's advertising market. Check out how we're making strides in the advertising world: https://lnkd.in/eYD2tg7X #2024BuiltInBest #UKTech #NowHiring #SearchAdvertising

🌞 Summer's sizzling away, which means the Back to School shopping frenzy has entered the fray. In 2023, 53% of K-12 Back to School spending was reported to have occurred by the end of July. Now is time for advertisers to get ahead of the curve! Download our expert guide and school yourself on more of the latest consumer trends and strategies to make this Back to School shopping season your best yet. https://lnkd.in/exXeD8H4 #BackToSchool #MarketingStrategy #ConsumerTrends #Advertising #ConsumerJourney

AMP's Co-CEO Adam J. Epstein spoke with Allison Schiff on the latest AdExchanger Talks podcast to discuss the pending ruling in the DOJ's landmark antitrust suit against Google. 🎙️ “This ruling could change the game and unleash innovation in search that you really haven’t seen in 20 years," Epstein proclaimed. 🔍 Tune in to hear more about how the outcome of the antitrust trial could fundamentally reshape the search advertising landscape. Listen to the full podcast below 🎧 https://lnkd.in/e2jMGSHb #Antitrust #TechInnovation #SearchAdvertising

Are you maximizing your ad spend with partial brand keywords? Discover why these often-overlooked search queries can drive growth, expand your customer base, and boost overall performance and revenue by downloading our latest Insights sheet. https://lnkd.in/enwzb8jS #BrandIntent #MediaValue #Adtech

One of our favorite topics at AMP is the future of the consumer journey...and we sure have a lot to say! Join Kristen Licata at The Lead Summit this week, who will be on site to chat through how effective and measurable #searchadvertising can help capture high-intent consumers and grow your brand's revenue. #TheLeadSummit #BrandToConsumer #AdTech #Networking

Embrace the future of #measurement best practices! As privacy and accuracy concerns around third-party data grow, advertisers must shift to first-party data to realize the true potential of their media investment. Leave the outdated methods behind and welcome a more precise, insightful, and dependable approach. 💡 https://lnkd.in/g99w93sq #FirstPartyData #PrivacyFirst #SearchAdvertising

"It’s not just about putting ads out there; it’s about understanding our audience, crafting compelling messages, and finding the right channels to position ourselves." adMarketplace's SVP of Marketing, Haidi Kelly, shared this, along with the latest marketing trends she's excited about and a surprising hidden talent, in Marketing Brew's latest Coworking series. Check out the full article below for a dose of marketing inspiration! https://lnkd.in/ecH6hQJg #MarketingStrategy #WomenInTech #MarketingTrends #AdTech