Our UK sales team is growing again 🌱 AMA is looking for a new Senior Sales Manager to join the team. If you have experience building relationships with major media agencies, check out the role below. We've recently been recognized as one of Campiagn's Best Places to Work for 2024, finishing in 3rd place overall 🥉 https://lnkd.in/grsK_NEj #Hiring #SeniorSalesManager #Sales #AudioAdvertising
About us
AMA is the leader in Dynamic Creative for audio. We deliver customized, data-driven, dynamic ads on the world's largest audio platforms. By using any combination of contextual and audience-level data we can dynamically serve the most relevant and actionable ad to each listener. With over 10 billion ad impressions served to date, our platform automates the delivery of ‘platform-intelligent’ ads across all audio formats including streaming, podcast, and broadcast radio. Founded in 2015 with offices in New York and London, we have delivered personalized ads across the globe for leading brands such as Google, Uber Eats, Amazon, McDonalds, American Express and Meta. Find out more at amillionads.com
- Website
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http://www.amillionads.com
External link for AMA
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Digital Advertising, Creative Advertising Services, Dynamic Personalisation, Dynamic Creative, Audio Advertising, Digital Audio, Dynamic Audio, Personalised Advertising, Dynamic Advertising, and Digital Advertising
Locations
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Primary
25 Luke Street
AMA
London, EC2A 4DS, GB
Employees at AMA
Updates
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What is "dynamic audio"? Harry Williams, Senior Marketing Manager at AMA, shared an overview of dynamic audio ads with the IAB. Check it out below 👇 https://lnkd.in/gxMZNtxC #DynamicAudio #AudioAdvertising #PersonalisedCreative
The role & benefits of dynamic audio
iabuk.com
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36% of global CMOs are looking to AI for ad personalisation. AI-powered tools, like the AMA Studio, allow for hyper-personalisation at scale. Advertisers can create thousands or millions of pre-optimised creative versions that are served via a single VAST tag 🏷 https://lnkd.in/eE3FGgvz #AudioAI #AudioAdvertising #DynamicCreative #Personalisation
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AMA's Give Back Day and Summer Party 2024 was all about unleashing your inner child 🧸🕹️ This year our UK team spent the day helping to sort and label toys donated to The Toy Project whilst our US team made teddy bears for the Hance Family Foundation. Both teams spent the evening playing virtual and retro video games before sitting down for a team dinner. #GiveBackDay #TheToyProject #HanceFamilyFoundation
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"This tool showed that if my client dedicated just 29% of their original audio budget to digital, they could drive a 4.6% gain in incremental reach, with no additional spend required. If they wanted to achieve that same level of reach with only linear radio ad spend, they would have needed to spend 13.2% more than their original budget allocation." Budgets don't need to be increased to see the benefits of digital audio. Simply repurposing your existing budget from linear to digital can incrementally increase reach 📈 https://lnkd.in/eWmphch8 #DigitalAudio #AudioAdvertising #AudioAdSpend
Fewer, better adverts: the secret to doing more with less in adland
marketing-beat.co.uk
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New audio effectiveness research from Veritonic just dropped. Here are our favourite insights: 🎙️ Audio ads are more memorable (33%-60%) and have more impact on purchase intent (34%-51%) than OOH, social, display and video ads. 👍 Frequency helps listeners remember brands but repetition can be annoying. 📈 51% of consumers report it being important to them that brands cater audio and podcast ads to their needs and interests. #AudioAdvertising #Research #DigitalAudio #DynamicCreative
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It's Tuesday, 9th July at 10:09am. What does that imply about my context, mindset, and thought process? How does it relate to the action brands aim to influence, and how should this shape their audio ads? Date and time triggers are among our most popular, wide-reaching, and versatile tools. They are used by clients across industries, from retail and QSR to tech and travel, to deliver contextually relevant and timely messages. #AudioAdvertising #ContextualAdvertising #DynamicAudio #DynamicCreative #Data
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Most purchase decisions are made between 8am-5pm, in line with prime audio listening times. For brands looking to influence consumers in those purchasing moments, audio offers unprecedented reach. Plus, over 50% of Americans report taking action after hearing an audio ad on the go, like eating at a specific restaurant or visiting a specific store. 🎯 Insights from SiriusXM, Publicis Groupe and Edison Research https://lnkd.in/eASCY893 #AudioAdvertisng #DigitalAudio #Research #Retail
Audio’s Primetime Aligns With Key Purchasing Moments
adweek.com
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Weather-proof Ads 🥵🥶 Promoting fans on a cool day is like selling ice to an Eskimo, but SharkNinja's dynamic ad campaign for the Shark FlexBreeze used weather-based decisioning to stay cool in the heat and versatile on cooler days. Discover why SharkNinja is our June Solution Spotlight 🌟 Listen to the creative below: Version 1️⃣: https://lnkd.in/eeyd4gtG Version 2️⃣: https://lnkd.in/e7TumSBT #AudioAdvertising #DynamicAudio #SolutionSpotlight
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"Whilst dynamic creatives are still making their way into the BVOD realm, there is yet to be a true BOOM within this space comparative to that of A Million Ads" Jamie Smith 🤝 AMA Thanks for the shoutout Jamie! https://lnkd.in/gUs7Y6Um #DynamicCreative #AudioAdvertising