Marketing
What to expect from TikTok Shop when it arrives in Ireland
When will TikTok Shop arrive to Ireland? Smart Irish ecommerce businesses need understand it’s potential & be ready to take advantage.
Digital Marketing Specialist role at Friday Agency
We’re looking for another experienced Digital Marketer to join our agency team. Someone who loves digital marketing and is bursting with potential…
Unlocking the Benefits of a Digital Audit
The Digital Audit Benchmark Report is one of your most powerful digital tools. It can lift the lid on opportunities to attract more customers and overtake your competition.
Echo Chambers: The Argument for Awareness Campaigns
Digital marketing often traps us within ‘echo chambers’, knowingly or not. ‘Echo chambers’ are spaces […]
Apocalypse Cookie 2024: Survive & Thrive with ‘Cookieless’ Tracking Solutions
Conversion tracking is a total mess. 2024’s Cookie Apocalypse is a CTA for businesses to adopt privacy-embracing tracking technologies.
Marketing Teams: In-House, Agency and the power of Hybrid
That choice. Hire a specialist marketing agency or build your in-house team? In this piece, I talk about the benefits of the two options and how you can have the best of both.