Author: Gavin Duff
There’s No Such Thing As Perfect Attribution
You’re scrolling through Instagram when a sponsored post catches your eye. It’s from an online […]
Most Content is Ignored
Most content is not good. Most content is not read by anybody. Most of your […]
No, SEO is Still Not Dead.
If I read one more article proclaiming that AI will kill SEO, I’m going to […]
Echo Chambers: The Argument for Awareness Campaigns
Digital marketing often traps us within ‘echo chambers’, knowingly or not. ‘Echo chambers’ are spaces […]
The Crucial Role of UX in Digital Marketing
User Experience (UX) is a fundamental component of a successful digital marketing strategy. And rightly so.
A New Way to Search: Google’s Generative AI
In the ever-evolving world of SEO, AI has already played a pivotal role in transforming various aspects of how we search. Google in particular have been at the forefront of utilising AI to enhance user experiences, improve search quality, and support the discovery of relevant information.