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Meta, the company behind Threads, has launched a public API for Threads. The company had confirmed last year that they were working on it. Now, the API is publicly available to all developers after a few months in closed beta with some partners.
The availability of an API is great news for Threads users. Basically, it enables developers to start working on apps or “experiences” around the platform. From cross-platform interactions to dedicated third-party clients, everything is possible. This could be a big boost to platform adoption. After all, many social media users often turn to alternative clients instead of official apps.
Meta launches a public API for Threads
The API for Threads will allow third-party developments or platforms to access key features. The blog post says that, thanks to the API, people can “now publish posts (using third-party services), fetch their own content, and leverage our reply management capabilities to set reply and quote controls, retrieve replies to their posts, hide, unhide or respond to specific replies.”
The post also mentions that the API offers access to key metrics such as “the number of views, likes, replies, reposts, and quotes at media and account level, and the number of followers as well as follower demographics for your account.”
Adam Mosseri, head of Instagram, first talked about the Threads API in October 2023. Since March of this year, the company has been testing it with some third-party developers. Services where the API was being tested include Grabyo, Hootsuite, Social News Desk, Sprinklr, Sprout Social, and Techmeme.
Meta prepared detailed documentation for the use and implementation of the Threads API. To make things even easier, they even offer a sample app that integrates the API to act as a guide. So, now everything depends on the use that the developers give to all the possibilities that it offers.