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Jabra is a pretty popular brand producing headphones, earbuds, and other audio equipment. It manufactures a wide range of products spanning different markets, and that makes it a brand for the average man. However, according to a new report, Jabra is leaving the consumer headphone market.
This decision wasn’t Jabra’s, as it came from its parent company GN. It was pretty surprising news because Jabra announced some new earbuds on the same day as the news that it was leaving the consumer market. The earbuds in question are the new Elite 10 (2nd-gen) and Elite 8 (2nd-gen). These are the next iterations of the earbuds released back in August 2023.
As you can guess, they bring improvements in audio quality, hardware, and usability. The new Elite 10 and Elite 8 cost $280 and $230, respectively.
Jabra is leaving the consumer headphone market
The consumer market is important for many businesses to thrive. It’s the bread and butter of several of our favorite companies. However, there are brands that can sustain with the income from a more premium market. This might be what Jabra is being steered toward.
The CEO of GN, Peter Karlstromer, issued a statement on why the company made this decision. He said that it’s “part of our commitment to focus on attractive markets where we can deliver profitable growth and strong returns.” Plain and simple, Jabra is being steered to a market that will bring better profits. We respect the lack of PR speak and sugar-coating in this straightforward statement.
So, with this shake-up, Jabra will be giving a few product series the boot. These are the Elite series and the Talk series. The Talk devices are the mono Bluetooth headsets that go in one ear. While Jabra is discontinuing these series of products, the company said that it will still support them for several years. So, you’ll still be able to get firmware updates for the products and probably additional features.
As the year goes on, the company is going to be getting rid of its stock of products, so you’ll see availability shrink. As its stock of affordable devices dwindles, you’ll see more of its premium devices hitting the shelves. Jabra will be in closer competition with companies like Apple, Bose, and Sony.a