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Samsung‘s Galaxy S24 flagships have enjoyed tremendous early success. The phones are selling well globally, breaking years-long records in some regions. We now have data that precisely tells how big of a success it has been for the Korean firm. According to market research firm Counterpoint, global Galaxy S24 sales in the first three weeks were up 8% compared to the Galaxy S23.
Galaxy S24 sales have grown worldwide
Samsung unveiled the Galaxy S24 series on January 17 and immediately opened pre-orders in some regions. Early buyers started receiving the phones about a week later. Counterpoint tracked the global sales of the lineup for three weeks between January 28 and February 17. Compared to the Galaxy S23 series over the same period last year, the new flagships sold 8% higher.
The growth was much higher in some regions. In Samsung’s homeland South Korea, the Galaxy S24 trio registered a 22% jump in sales. Increased demand in the UK, Germany, and France means sales in Western Europe grew 28%. In the US, Galaxy S24 sales were 14% higher than the Galaxy S23. An earlier report said Galaxy flagship sales in the US have reached a new high in eight years.
As expected, the Galaxy S24 Ultra is the top-selling model in the lineup. It accounted for 52% of all Galaxy S24 sales globally during the said period. The base Galaxy S24 accounted for 27%, and the Plus made up the rest (21%). It appears the Galaxy S24+ is selling better than its predecessor. Samsung’s decision to give it a RAM boost seems to be working.
If early signs are anything to go by, Samsung is on track to sell around 35 million Galaxy S24, Galaxy S24+, and Galaxy S24 Ultra units combined globally this year. It would be a double-digit sales growth over the Galaxy S23 series. However, the company still has to overcome a lot of challenges for that. It must find a way to keep the new flagships relative on the market.
Samsung might retake the smartphone crown from Apple
After leading the global smartphone market for years (in terms of units sold), Samsung lost the crown to Apple in 2023. The iPhone maker surpassed the Korean giant by a few million units. While it would do all in its power to stay at the top this year, Samsung might retake the crown in 2024. A lot will depend on how well the newly launched mid-rangers, the Galaxy A55 and Galaxy A35, sell.