Newsletter
Google and McLaren Racing have announced the expansion of their partnership. This all happened at the Mobile World Congress (MWC) in Barcelona. The expanded partnership has been announced for the upcoming 2024 season.
Google & McLaren Racing have decided to expand their partnership
The McLaren F1 team has been using the Chrome browser and Android devices from Samsung thus far. Both for their business and race operations. Well, now they’ll also adopt Google Cloud and Google Pixel devices.
McLaren will use Google Cloud’s AI to “help visualize race data and provide insights across the team, including radio sentiment”, it is said in the press release. The two teams will also collaborate to use AI to “make processes more efficient and optimize resources”.
Google Chrome, Android & Pixel brandings will appear on the McLaren MCL38
It is worth noting that the Google Chrome, Android, and Pixel branding will appear on the McLaren MCL38, McLaren’s F1 speedster. Those brandings will also appear on the pit crew overalls, team kit, and driver overalls of McLaren Formula 1 drivers Lando Norris and Oscar Piastri.
This basically means that the partnership between McLaren Racing and Google not only continues but reaches a new level. Google will continue to be an Official Primary Partner of the McLaren Formula 1 Team and an Official Partner of the NEOM McLaren Extreme E Team.
Google’s Android both in Barcelona has the McLaren F1 demo space
In case you’re in Barcelona, you can visit the McLaren F1 demo space in Google’s Android booth. Google and McLaren are inviting attendees to stop by and check out the booth.
In reaction to the news, Matt Dennington, Executive Director, Partnerships & Accelerator from McLaren Racing said: “We’re delighted to expand our partnership with one of the world’s most recognizable brands ahead of the 2024 F1 season”. He added that this will help the team’s focus.
Nick Drake, a Vice President of Global Marketing at Google said: “McLaren deeply values innovation, performance, and inclusion — values that resonate deeply with Google. By seamlessly integrating the best of Google services, like our groundbreaking AI platforms, Android, Chrome, Google Cloud and Google Pixel, across their teams in the office and in pit lane, we believe these tools will help take McLaren’s race day performance to new heights this season at every level of racing”.